D-Nice

D-Nice — hip-hop & rap artist from US.

Derrick “D-Nice” Jones has evolved from a key figure in hip-hop history to a groundbreaking artist, earning accolades such as the BET Awards' “Shine A Light”…

Influence: 52.49% Fanbase: 23.15% Trending: 67.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 33.40% • Very Strong

As of 2025-09-08

3,175,417

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:45 UTC

Genres

hip-hop & raphip hopeast coast hip hophip-hop/rapbronx hip hopold school hip hopcontemporary hip hop

Biography

Derrick “D-Nice” Jones has evolved from a key figure in hip-hop history to a groundbreaking artist, earning accolades such as the BET Awards' “Shine A Light” Award and the 2020 Webby Artist of the Year. His innovative “Club Quarantine” Instagram Live series not only entertained millions but also raised funds for various charitable causes, showcasing his impact on a global scale. Jones’ diverse talents as a DJ, rapper, producer, and photographer have left a lasting imprint on events ranging from presidential inaugurations to Super Bowl pre-shows, solidifying his status as a music industry icon.

Now gearing up to release a full-length album in 2021, D-Nice continues to push boundaries and inspire audiences worldwide, proving that his influence in music and philanthropy knows no bounds.

Top Brand Affinities

Report Date: 2025-09-08

D-Nice reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, INDIA, CANADA. The demographic tilt is heavily female (68%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 822 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to WNBA, Live Nation, Rémy Martin suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D-Nice score 0.03% — Low bucket.

Brand: WNBABrand: Live NationBrand: Rémy Martin

Followers:3,175,417

Engagements:822

Rate:0.0%

Posts:6,683

Avg Likes:822

Avg Comments:107

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,175,417 · Engagements 822 · Rate 0.0% Posts 6,683 · Views 0 · Avg Likes 822 · Avg Comments 107 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 35-44: 36% 45-64: 14% 18-24: 10%	Largest: 25-34 (38%); next: 35-44 (36%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (80%) INDIA (2%) CANADA (2%) UNITED KINGDOM (2%) NIGERIA (1%)	Top regions: UNITED STATES (80%), INDIA (2%), CANADA (2%)
Platform Engagement	Instagram: 822 avg likes/post	best engagement: Instagram 822 avg likes

Top Brand Affinities

WNBA

Score: 33.40

Live Nation

Score: 27.58

Rémy Martin

Score: 26.14

Mixcloud

Score: 25.14

Shea Moisture

Score: 18.34

Delta

Score: 14.57

Amazon Music

Score: 10.65

Jetblue Airways

Score: 10.38

Benihana

Score: 9.62

Walgreens

Score: 8.04

CNN

Score: 7.03

Publix

Score: 6.89

Brand	Category	Score
WNBA		33.40
Live Nation		27.58
Rémy Martin		26.14
Mixcloud		25.14
Shea Moisture		18.34
Delta		14.57
Amazon Music		10.65
Jetblue Airways		10.38
Benihana		9.62
Walgreens		8.04
CNN		7.03
Publix		6.89
FedEx		6.83
Verizon		6.68
T.J. Maxx		6.60
FOX		6.57
American Airlines		6.14
Macy's		5.98
iHeartRadio Music Awards		5.90
Steve Madden		5.80
Pioneer		5.57
Hennessy		5.38
ULTA Beauty		5.37
The Home Depot		5.04
Anthropologie		5.03
ESPN		4.93
Ableton		4.76
Coach		4.69
Kroger		4.63
NORDSTROM		4.50
HomeGoods		4.45
Chick-fil-A		4.42
Alexander McQueen		4.34
Los Angeles Lakers		4.31
Fenty beauty		4.29
Target		4.29
Margaritaville		4.26
NBC		4.18
Bacardi		4.08
Jimmy Choo		4.03
Paramount Pictures		3.92
FashionNova		3.84
Kickstarter		3.82
Leica		3.77
NBA		3.72
Coachella		3.68
NFL		3.57
Bethesda Softworks		3.54
OLD NAVY		3.52
Philips		3.33