D'MASIV

D'MASIV — pop artist from ID.

D'MASIV is an Indonesian band formed in Jakarta, consisting of Rian Ekky Pradipta, Dwiki Aditya Marsall, Nurul Damar Ramadan, Rayyi Kurniawan Iskandar Dinata,…

Influence: 55.92% Fanbase: 47.14% Trending: 60.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 32.03% • Very Strong

As of 2025-09-30

471,849

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 10:05:02 UTC

Genres

poppopindonesian popasianmalaysian pop

Biography

D'MASIV is an Indonesian band formed in Jakarta, consisting of Rian Ekky Pradipta, Dwiki Aditya Marsall, Nurul Damar Ramadan, Rayyi Kurniawan Iskandar Dinata, and Wahyu Piadji. The band was established on March 3, 2003, with the name derived from the English word "massive." They gained recognition after winning the A Mild Live Wanted music competition in 2007. D'MASIV released their debut album "Perubahan" in 2008, featuring the popular song "Cinta Ini Membunuhku," which helped elevate their presence in the national music scene. Towards the end of 2008, D'MASIV established a fan association known as Masiver.

Top Brand Affinities

Report Date: 2025-09-30

D'MASIV converts attention from 18-24 & 25-34 audiences across INDONESIA, MALAYSIA, UNITED STATES. Audience shape is heavily male (70%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 4,056 avg views per post, with supportive conversation on Instagram. Shared audience with Oppo, Garuda Indonesia, Aeon underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D'MASIV score 0.17% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Aeon

Followers:471,849

Engagements:825

Rate:0.2%

Posts:5,049

Avg Likes:802

Avg Comments:54

Avg Views:5,171

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 471,849 · Engagements 825 · Rate 0.2% Posts 5,049 · Views 5,171 · Avg Likes 802 · Avg Comments 54 · Avg Views 5,171	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 13-17: 8% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	INDONESIA (94%) MALAYSIA (4%) UNITED STATES (1%) BRUNEI (0%) SINGAPORE (0%)	Top regions: INDONESIA (94%), MALAYSIA (4%), UNITED STATES (1%)
Platform Engagement	Instagram: 599 avg likes/post · Tiktok: 4,056 avg views/post · Youtube: 1,115 avg views/post	Best reach: Tiktok 4,056 avg views; best engagement: Instagram 599 avg likes

Top Brand Affinities

Oppo

Score: 32.03

Garuda Indonesia

Score: 21.89

Aeon

Score: 15.17

Maybank

Score: 13.95

Daihatsu

Score: 12.83

Unilever

Score: 9.43

Yakult

Score: 8.14

Scania

Score: 7.02

Bajaj

Score: 6.34

Carrefour

Score: 5.72

Power Rangers

Score: 5.48

Datsun

Score: 5.36

Brand	Category	Score
Oppo		32.03
Garuda Indonesia		21.89
Aeon		15.17
Maybank		13.95
Daihatsu		12.83
Unilever		9.43
Yakult		8.14
Scania		7.02
Bajaj		6.34
Carrefour		5.72
Power Rangers		5.48
Datsun		5.36
Petronas		3.82
Universal		3.71
Oriflame		3.68
Xiaomi		3.56
Nokia		3.43
Yamaha		3.33
Gundam		3.21
Lenovo		3.21
Mitsubishi Motors		2.99
A Game of Tones		2.98
Boeing		2.88
New Balance		2.77
Intel		2.66
Pizza Hut		2.65
Honda		2.58
Suzuki		2.49
Hot Wheels		2.44
musical.ly		2.29
Samsung Group		2.19
Google		1.98
KFC		1.92
UNIQLO		1.85
Mitsubishi		1.82
Scion		1.73
Transformers		1.68
Herbalife		1.61
Toyota		1.55
Hyundai		1.42
Snapseed		1.35
Huawei		1.34
Fujifilm		1.30
Spotify Music		1.19
Microsoft		1.09
Puma		1.03
Volvo		0.99
SheInside		0.96
FIFA		0.92
Converse		0.91