D'MASIV Brand Affinity ranks highest Oppo at 20.28% . Very Strong. Score DMDB 55.92% | Fanbase 47.14%

D'MASIV — pop artist from ID.

D'MASIV is an Indonesian band formed in Jakarta, consisting of Rian Ekky Pradipta, Dwiki Aditya Marsall, Nurul Damar Ramadan, Rayyi Kurniawan Iskandar Dinata,…

D'MASIV

Established

Country: ID | Artist ID: 11e83fe7-5d55-483a-9776-a0369fe50396

Find Artist

Genres

poppopindonesian popasianmalaysian pop

Influential: 55.92% Fanbase: 47.14% Trending: 60.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 20.28% • Very Strong

As of 2025-09-09

478,916

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.92% | Fanbase 47.14% | Trending 60.31% | CAREER STAGE: MID_LEVEL

Biography

D'MASIV is an Indonesian band formed in Jakarta, consisting of Rian Ekky Pradipta, Dwiki Aditya Marsall, Nurul Damar Ramadan, Rayyi Kurniawan Iskandar Dinata, and Wahyu Piadji. The band was established on March 3, 2003, with the name derived from the English word "massive." They gained recognition after winning the A Mild Live Wanted music competition in 2007. D'MASIV released their debut album "Perubahan" in 2008, featuring the popular song "Cinta Ini Membunuhku," which helped elevate their presence in the national music scene. Towards the end of 2008, D'MASIV established a fan association known as Masiver.

Report Date: 2025-09-09

D'MASIV converts attention from 18-24 & 25-34 audiences across INDONESIA, MALAYSIA, UNITED STATES. Audience shape is heavily male (70%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 3,333 avg views per post, with supportive conversation on Instagram. Shared audience with Oppo, Garuda Indonesia, Aeon underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D'MASIV score 0.15% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Aeon

Followers:478,916

Engagements:739

Rate:0.2%

Posts:5,012

Avg Likes:713

Avg Comments:32

Avg Views:4,448

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 478,916 · Engagements 739 · Rate 0.2% Posts 5,012 · Views 4,448 · Avg Likes 713 · Avg Comments 32 · Avg Views 4,448	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 13-17: 8% 35-44: 4%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	INDONESIA (94%) MALAYSIA (4%) UNITED STATES (1%) UNITED KINGDOM (0%) SINGAPORE (0%)	Top regions: INDONESIA (94%), MALAYSIA (4%), UNITED STATES (1%)
Platform Engagement	Instagram: 546 avg likes/post · Tiktok: 3,333 avg views/post · Youtube: 1,115 avg views/post	Best reach: Tiktok 3,333 avg views; best engagement: Instagram 546 avg likes

Top Brand Affinities

Oppo

Score: 20.28

Garuda Indonesia

Score: 19.66

Aeon

Score: 15.17

Maybank

Score: 13.97

Daihatsu

Score: 10.45

Yakult

Score: 8.15

Scania

Score: 7.04

Carrefour

Score: 7.01

Bajaj

Score: 6.38

Oriflame

Score: 5.85

Datsun

Score: 5.36

Lenovo

Score: 3.86

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Oppo		20.28
Garuda Indonesia		19.66
Aeon		15.17
Maybank		13.97
Daihatsu		10.45
Yakult		8.15
Scania		7.04
Carrefour		7.01
Bajaj		6.38
Oriflame		5.85
Datsun		5.36
Lenovo		3.86
Xiaomi		3.85
Universal		3.30
Gundam		3.19
Pizza Hut		3.02
Hot Wheels		2.99
A Game of Tones		2.92
Yamaha		2.91
Boeing		2.91
Mitsubishi Motors		2.49
Fujifilm		2.44
Honda		2.42
Scion		2.40
Adobe		2.23
KFC		2.14
Petronas		2.11
Nokia		2.09
musical.ly		2.02
UNIQLO		1.94
Google		1.83
Suzuki		1.75
Samsung Group		1.74
Snapseed		1.69
Mitsubishi		1.67
Transformers		1.67
Ducati		1.60
Herbalife		1.31
Spotify Music		1.29
Toyota		1.20
New Balance		1.20
Marvel		1.02
Volvo		1.00
Hyundai		0.95
National Geographic		0.91
Puma		0.90
Lego		0.87
H&M		0.86
Maybelline		0.82
Levi's		0.80