D. Gerrard Brand Affinity ranks highest Siam Center at 82.46% . Very Strong. Score DMDB 50.83% | Fanbase 40.98%

D. Gerrard — r&b, funk & soul artist from TH.

D Gerrard is a Thai R&B singer-songwriter known for blending soul, jazz, rap, and hip-hop with Thai influences. He gained recognition after appearing on X…

D. Gerrard

Established

Country: TH | Artist ID: 11e83fed-78f8-5518-a06b-a0369fe50396

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Genres

r&b, funk & soulr&b/soulhip-hop & rapthai hip hopasianthai pop

Influential: 50.83% Fanbase: 40.98% Trending: 55.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Center • 82.46% • Very Strong

As of 2025-09-09

1,617,365

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 50.83% | Fanbase 40.98% | Trending 55.75% | CAREER STAGE: MID_LEVEL

Biography

D Gerrard is a Thai R&B singer-songwriter known for blending soul, jazz, rap, and hip-hop with Thai influences. He gained recognition after appearing on X Factor Thailand in 2017, where he exclusively performed original music. His debut single, "Galaxy (feat. Kob The X Factor)," achieved chart-topping success and garnered millions of views. Since then, he has released an EP, an album, and multiple singles, collaborating with various Thai artists and brands. In 2021, he partnered with Valorant for a music video series, and in 2022 and 2023, he expanded into acting and released popular tracks like "Luxury" and "รักรักรักรักรักรักรัก (Talk Less)." Fans eagerly anticipate more music from him, including the OST release of "ร้องไปกับฟ้า (Original Soundtrack "ภาพยนตร์ 4KINGS II") [feat. D Gerrard]."

In 2024, D Gerrard's career in music and film has seen significant growth, with over 1 million monthly listeners on Spotify and his song "รถไฟบนฟ้า" amassing over 30 million streams. He continues to excite fans with new music releases and remains a promising talent in the industry.

Report Date: 2025-09-09

D. Gerrard has momentum with 18-24 & 25-34 audiences—particularly in THAILAND, UNITED STATES, JAPAN. A heavily male (59%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,996 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Siam Center, Kiehls, Tesco signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D. Gerrard score 1.26% — Moderate bucket.

Brand: Siam CenterBrand: KiehlsBrand: Tesco

Followers:1,617,365

Engagements:20,397

Rate:1.3%

Posts:1,117

Avg Likes:20,392

Avg Comments:37

Avg Views:4,996

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,617,365 · Engagements 20,397 · Rate 1.3% Posts 1,117 · Views 4,996 · Avg Likes 20,392 · Avg Comments 37 · Avg Views 4,996	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 11% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	THAILAND (96%) UNITED STATES (1%) JAPAN (1%) LAOS (1%) CHINA (0%)	Top regions: THAILAND (96%), UNITED STATES (1%), JAPAN (1%)
Platform Engagement	Instagram: 20,154 avg likes/post · Youtube: 4,996 avg views/post	Best reach: Youtube 4,996 avg views; best engagement: Instagram 20,154 avg likes

Top Brand Affinities

Siam Center

Score: 82.46

Kiehls

Score: 39.17

Tesco

Score: 16.14

Unilever

Score: 13.28

AstraZeneca

Score: 12.47

7-Eleven

Score: 11.51

Isuzu

Score: 8.17

Anantara

Score: 8.17

The Sims

Score: 6.06

Bandai Namco

Score: 5.88

Mulberry

Score: 4.92

Stüssy

Score: 4.74

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Top Brand Affinities

Brand	Category	Score
Siam Center		82.46
Kiehls		39.17
Tesco		16.14
Unilever		13.28
AstraZeneca		12.47
7-Eleven		11.51
Isuzu		8.17
Anantara		8.17
The Sims		6.06
Bandai Namco		5.88
Mulberry		4.92
Stüssy		4.74
Pfizer		4.47
Emporium		4.31
Omega		4.08
Hennessy		3.54
NBC		3.49
Gundam		3.06
Dr. Martens		2.83
Pantone Inc		2.82
Petronas		2.60
Fujifilm		2.50
UNIQLO		2.41
Sprite		2.27
Supreme		2.24
Balenciaga		2.13
Bellagio		2.07
Amazon		1.64
KFC		1.53
Universal		1.53
Cartier		1.52
shein		1.50
KitKat		1.49
Huawei		1.47
Harley-Davidson		1.46
Mitsubishi Motors		1.38
Vans		1.36
Converse		1.31
Snapseed		1.30
H&M		1.24
SoundCloud		1.24
New Balance		1.23
SheInside		1.18
Adidas		1.11
Pepsi		1.08
Pandora		0.97
Puma		0.96
Levi's		0.94
Starbucks		0.93
Honda		0.93