Current Swell

Current Swell — rock artist from CA.

Current Swell, the acclaimed six-piece band hailing from Victoria, BC, has garnered a global fanbase over the past decade with their captivating performances…

Influence: 53.97% Fanbase: 32.40% Trending: 64.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pacific Northwest Wonderland • 27.82% • Very Strong

As of 2025-08-21

26,935

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 22:23:30 UTC

Genres

rockrockfolk rockalternativevictoria bc indieindie rockreggaereggae rockreggae fusion

Biography

Current Swell, the acclaimed six-piece band hailing from Victoria, BC, has garnered a global fanbase over the past decade with their captivating performances and heartfelt songwriting. Led by Scott Stanton and David Lang, the band has toured extensively, enchanting audiences worldwide and earning acclaim for their unique blend of indie rock, folk, and West Coast roots showcased in albums like Protect Your Own and When to Talk and When to Listen.

After a hiatus following their album Buffalo in 2019, Current Swell is set to make a triumphant return with their upcoming EP Peacekeeper, scheduled for release on November 22, 2024. Produced by Gus Van Go, the EP marks the band's evolution and camaraderie, exemplified in the whimsical single "Ba Ba Song" and the resilient anthem "Early Riser." With Peacekeeper, Current Swell is poised to reaffirm their musical prowess and embark on an exhilarating tour, promising audiences an unforgettable live experience.

Top Brand Affinities

Report Date: 2025-08-21

Current Swell performs best with fans in the 25-34 range, concentrated in CANADA, BRAZIL, UNITED STATES. Audience composition is heavily male (63%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 5,151 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Pacific Northwest Wonderland, Live Nation, Scotiabank, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Current Swell is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Current Swell score 1.69% — Moderate bucket.

Brand: Pacific Northwest WonderlandBrand: Live NationBrand: Scotiabank

Followers:26,935

Engagements:455

Rate:1.7%

Posts:751

Avg Likes:451

Avg Comments:18

Avg Views:5,151

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,935 · Engagements 455 · Rate 1.7% Posts 751 · Views 5,151 · Avg Likes 451 · Avg Comments 18 · Avg Views 5,151	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 39% 35-44: 10% 45-64: 5%	Largest: 25-34 (42%); next: 18-24 (39%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	CANADA (28%) BRAZIL (25%) UNITED STATES (10%) UNITED KINGDOM (6%) MEXICO (4%)	Top regions: CANADA (28%), BRAZIL (25%), UNITED STATES (10%)
Platform Engagement	Instagram: 377 avg likes/post · Youtube: 5,151 avg views/post	Best reach: Youtube 5,151 avg views; best engagement: Instagram 377 avg likes

Top Brand Affinities

Pacific Northwest Wonderland

Score: 27.82

Live Nation

Score: 27.31

Scotiabank

Score: 22.75

Arc'teryx

Score: 22.05

Air Canada

Score: 15.76

Tim Hortons

Score: 10.94

Amazon Music

Score: 9.30

Pilsner Urquell

Score: 9.30

NHL

Score: 8.48

Budweiser

Score: 7.51

Lululemon Athletica

Score: 6.74

Billabong

Score: 6.31

Brand	Category	Score
Pacific Northwest Wonderland		27.82
Live Nation		27.31
Scotiabank		22.75
Arc'teryx		22.05
Air Canada		15.76
Tim Hortons		10.94
Amazon Music		9.30
Pilsner Urquell		9.30
NHL		8.48
Budweiser		7.51
Lululemon Athletica		6.74
Billabong		6.31
Travelstoke		6.17
Sunnies Studios		5.32
Coors		5.13
Lollapalooza		5.08
Hurley		4.72
Ableton		4.59
Guinness		4.55
Showtime		4.49
Baileys		4.49
Geocaching		4.17
GoPro		3.96
Spotify Music		3.76
Itaipava		3.73
Airbnb		3.48
Coachella		3.26
The Olympic Games		3.20
GMC		3.08
The North Face		2.97
Polaroid		2.86
Columbia Pictures		2.58
Tinder		2.55
Babybump		2.52
Carhartt		2.50
Costco		2.50
Lush		2.41
Heineken		2.32
Oakley		2.21
National Geographic		2.13
Aperol		2.11
Jeep		1.95
Harley-Davidson		1.94
Kodak		1.87
Jack Daniels		1.87
Activision Blizzard		1.86
Red Bull		1.85
Chrysler		1.82
Bellagio		1.81
Subaru		1.80