Current 93

Current 93 — alternative artist from GB.

In the 1980s and '90s, amidst a surge of industrial-pop hybrids, certain bands remained faithful to the experimental roots of early industrial music. David…

Influence: 50.10% Fanbase: 25.15% Trending: 62.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 63.69% • Very Strong

As of 2025-08-21

30,802

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:41:12 UTC

Genres

alternativealternativeelectronicindustrialbritish industrialeuropeanneofolkothersexperimental

Biography

In the 1980s and '90s, amidst a surge of industrial-pop hybrids, certain bands remained faithful to the experimental roots of early industrial music. David Tibet of Current 93, a creative force stemming from the Psychic TV axis, blends Gothic chanting with industrial noisescapes and folk influences, collaborating with artists like John Balance, Fritz Haaman, and Steven Stapleton. Tibet's output evolved over the years, from a frenetic pace in the '80s to a more subdued sound in the '90s, incorporating acoustic folk elements. Current 93's productivity surged in the 2000s, with various releases and collaborations, showcasing a sonic expansion and diverse guest appearances.

Current 93's journey continued into the 2010s with sporadic live performances, returning to recording in 2013 and releasing albums like I Am the Last of All the Field That Fell in 2014 and The Light Is Leaving Us All in 2018. David Tibet explored side projects like Myrninerest and engaged in art exhibitions and touring, showcasing a multi-faceted creative pursuit. Through the decades, Tibet's musical endeavors have demonstrated a constant evolution and a willingness to push boundaries within the industrial and experimental music realms.

Top Brand Affinities

Report Date: 2025-08-21

Current 93 resonates with 18-24 & 35-44 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, RUSSIA. The demographic is heavily male (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 156 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Mixcloud, Bloodborne maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Current 93 score 3.68% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Bloodborne

Followers:30,802

Engagements:1,132

Rate:3.7%

Posts:1,472

Avg Likes:1,131

Avg Comments:18

Avg Views:156

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,802 · Engagements 1,132 · Rate 3.7% Posts 1,472 · Views 156 · Avg Likes 1,131 · Avg Comments 18 · Avg Views 156	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 35-44: 29% 25-34: 26% 45-64: 13%	Largest: 18-24 (32%); next: 35-44 (29%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (32%) UNITED KINGDOM (11%) RUSSIA (7%) ITALY (7%) GERMANY (5%)	Top regions: UNITED STATES (32%), UNITED KINGDOM (11%), RUSSIA (7%)
Platform Engagement	Instagram: 1,130 avg likes/post · Youtube: 156 avg views/post	Best reach: Youtube 156 avg views; best engagement: Instagram 1,130 avg likes

Top Brand Affinities

MOOG

Score: 63.69

Mixcloud

Score: 37.33

Bloodborne

Score: 12.32

Ableton

Score: 10.54

Xerox

Score: 10.28

Fred Perry

Score: 9.73

Tate Modern

Score: 9.70

Vivienne Westwood

Score: 7.84

Paco Rabanne

Score: 7.35

Kickstarter

Score: 6.52

Warner Bros

Score: 5.92

Heinz

Score: 5.21

Brand	Category	Score
MOOG		63.69
Mixcloud		37.33
Bloodborne		12.32
Ableton		10.54
Xerox		10.28
Fred Perry		9.73
Tate Modern		9.70
Vivienne Westwood		7.84
Paco Rabanne		7.35
Kickstarter		6.52
Warner Bros		5.92
Heinz		5.21
SoundCloud		4.81
Spotify Music		4.28
Polaroid		4.25
Hurley		4.15
Tesco		3.95
Kodak		3.73
Columbia Pictures		3.50
Paramount Pictures		3.40
Leica		3.13
Emporium		3.04
Panasonic		2.90
Fujifilm		2.89
Dr. Martens		2.83
Philips		2.71
Matrix		2.62
Paypal		2.49
Urban Decay Cosmetics		2.49
Tinder		2.37
Showtime		2.28
Carhartt		2.22
BBC		2.19
Guinness		2.00
Pantone Inc		1.95
Beats Electronics		1.76
Nintendo		1.68
Airbnb		1.68
Tesla Motors		1.63
Lush		1.57
Activision Blizzard		1.57
Hermès		1.55
Cadillac		1.49
Jaguar		1.48
Vogue		1.45
Star Wars		1.41
Lego		1.40
Amazon		1.37
Coachella		1.35
Etsy		1.33