Culture Shock

Culture Shock — r&b, funk & soul artist from GB.

James Pountney, also known as Culture Shock, has risen from humble beginnings to become a pioneering producer in the drum & bass scene. From his debut release…

Influence: 56.68% Fanbase: 42.81% Trending: 63.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 106.69% • Very Strong

As of 2025-09-09

111,968

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 15:07:44 UTC

Genres

r&b, funk & soulliquid funkrockrockelectronicelectronicdrum and bassjump updancefloor dnbeuropeanuk dnb

Biography

James Pountney, also known as Culture Shock, has risen from humble beginnings to become a pioneering producer in the drum & bass scene. From his debut release on Moving Shadow in 2004, Culture Shock has continually pushed the boundaries of the genre, establishing himself as a prominent figure with a diverse and influential discography. His innovative approach to music has made him a symbol of creativity within the UK's enduring drum & bass community.

Top Brand Affinities

Report Date: 2025-09-09

Culture Shock resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, GERMANY. With a heavily male (82%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (4,780 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRaves, Mixcloud, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Culture Shock score 3.25% — Very Strong bucket.

Brand: iHeartRavesBrand: MixcloudBrand: Pioneer

Followers:111,968

Engagements:3,643

Rate:3.3%

Posts:404

Avg Likes:3,537

Avg Comments:123

Avg Views:6,580

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 111,968 · Engagements 3,643 · Rate 3.3% Posts 404 · Views 6,580 · Avg Likes 3,537 · Avg Comments 123 · Avg Views 6,580	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 39% 35-44: 13% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (39%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED KINGDOM (16%) UNITED STATES (14%) GERMANY (6%) MYANMAR (BURMA) (6%) CZECHIA (5%)	Top regions: UNITED KINGDOM (16%), UNITED STATES (14%), GERMANY (6%)
Platform Engagement	Instagram: 2,923 avg likes/post · Tiktok: 4,780 avg views/post · Youtube: 1,800 avg views/post	Best reach: Tiktok 4,780 avg views; best engagement: Instagram 2,923 avg likes

Top Brand Affinities

iHeartRaves

Score: 106.69

Mixcloud

Score: 88.01

Pioneer

Score: 57.52

Ableton

Score: 44.62

Akai

Score: 23.41

SoundCloud

Score: 19.82

Sennheiser

Score: 19.16

MOOG

Score: 18.68

Vauxhall

Score: 17.21

Trancefamily

Score: 16.33

Tomorrowland

Score: 7.90

Beats Electronics

Score: 7.79

Brand	Category	Score
iHeartRaves		106.69
Mixcloud		88.01
Pioneer		57.52
Ableton		44.62
Akai		23.41
SoundCloud		19.82
Sennheiser		19.16
MOOG		18.68
Vauxhall		17.21
Trancefamily		16.33
Tomorrowland		7.90
Beats Electronics		7.79
Myprotein		5.72
Jagermeister		5.69
Spotify Music		5.25
Lollapalooza		4.92
Warner Bros		4.73
Pilsner Urquell		4.49
Counter-Strike		3.93
Tesco		3.69
Chrysler		3.40
Matrix		3.37
Stüssy		3.07
BBC		3.05
Red Bull		2.91
Jack Daniels		2.81
Vans		2.79
Haima		2.64
Coachella		2.58
Showtime		2.56
NHL		2.45
Heineken		2.43
Monster Beverage		2.42
Rover		2.41
Skoda		2.38
Boeing		2.37
Aston Martin		2.33
Lush		2.33
Volkswagen		2.30
ASOS		2.26
Lululemon Athletica		2.21
Carhartt		2.21
Dr. Martens		2.20
GoPro		2.03
Aperol		2.01
Guinness		2.00
A Game of Tones		1.98
Polaroid		1.98
Star Wars		1.87
Bellagio		1.85

Official Profiles

Artist: Culture Shock

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Culture Shock today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-22)

Total: 1,310,378

PLATFORM

TOTAL

[+]

Spotify

1,092,522

83.37%

[+]

Yandex

172,362

13.15%

[+]

Anghami

37,760

2.88%

[+]

Pandora

7,734

0.59%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 03:28:51	Miracle	1 FM Dance One	Zug, CH	159
2025-08-22 03:21:34	Miracle	BBC Radio 1 Dance	London, GB	134
2025-08-22 03:06:06	Make It Pump	SG1 Radio	Stevenage, GB	70
2025-08-22 02:56:45	Back In Time	SG1 Radio	Stevenage, GB	128
2025-08-22 02:18:36	Miracle	George FM	Tauranga, NZ	150
2025-08-22 01:47:52	Miracle	Power Hit Radio	Vilnius, LT	155
2025-08-22 01:20:48	Miracle	Kiss Dance	N, GB	19
2025-08-22 00:53:25	Miracle	Kiss FM	London, GB	118
2025-08-22 00:45:38	Bunker	George FM	Tauranga, NZ	219