Culture Club Brand Affinity ranks highest Live Nation at 19.98% . Very Strong. Score DMDB 64.05% | Fanbase 54.59%

Culture Club — pop artist from GB.

Culture Club achieved commercial success during the early '80s, securing seven consecutive Top Ten UK hits and six Top Ten US singles. After signing with…

Culture Club

Recognizable

Country: GB | Artist ID: 11e81bc7-e39b-a1a8-bb37-a0369fe50396

Find Artist

Genres

poppopnew romanticnew wave popsynthpopmainstream popr&b, funk & souldiscorocknew wavesoft rockmellow goldeuropeaneuropop

Influential: 64.05% Fanbase: 54.59% Trending: 68.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 19.98% • Very Strong

As of 2025-09-09

1,302,420

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.05% | Fanbase 54.59% | Trending 68.79% | CAREER STAGE: MAINSTREAM

Biography

Culture Club achieved commercial success during the early '80s, securing seven consecutive Top Ten UK hits and six Top Ten US singles. After signing with Virgin Records in 1982, the band released their debut album, "Kissing to Be Clever," which peaked at #5 on the UK charts. Their single "Do You Really Want to Hurt Me" reached #1 in the UK and #2 in the US, followed by hits like "Time (Clock of the Heart)" and "Church of the Poison Mind."

In 1983, Culture Club solidified their popularity with the release of their second album, "Colour by Numbers," which topped the UK charts and reached #2 in the US. The single "Karma Chameleon" became a #1 hit in both countries. Despite subsequent successes with hits like "It's a Miracle" and "Miss Me Blind," the band faced challenges with their third album, "Waking Up with the House on Fire." After disbanding in 1987, Culture Club reunited in 1998, releasing the album "Don't Mind If I Do" in 1999. The band continued to periodically reunite for tours and new music releases, including their 2018 album "Life."

Report Date: 2025-09-09

Culture Club is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (21,183 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Jean Paul Gaultier, Vivienne Westwood points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Culture Club score 0.27% — Low bucket.

Brand: Live NationBrand: Jean Paul GaultierBrand: Vivienne Westwood

Followers:1,302,420

Engagements:3,563

Rate:0.3%

Posts:1,463

Avg Likes:3,375

Avg Comments:143

Avg Views:36,133

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,302,420 · Engagements 3,563 · Rate 0.3% Posts 1,463 · Views 36,133 · Avg Likes 3,375 · Avg Comments 143 · Avg Views 36,133	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 31% 35-44: 21% 45-64: 13%	Largest: 25-34 (31%); next: 18-24 (31%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (21%) BRAZIL (17%) MEXICO (5%) NIGERIA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (21%), BRAZIL (17%), MEXICO (5%)
Platform Engagement	Instagram: 1,423 avg likes/post · Tiktok: 14,950 avg views/post · Youtube: 21,183 avg views/post	Best reach: Youtube 21,183 avg views; best engagement: Instagram 1,423 avg likes

Top Brand Affinities

Live Nation

Score: 19.98

Jean Paul Gaultier

Score: 13.25

Vivienne Westwood

Score: 11.71

NBC

Score: 7.95

KARL LAGERFELD

Score: 7.94

MTV

Score: 7.32

Barbie

Score: 6.36

Maison Margiela

Score: 6.20

Columbia Pictures

Score: 5.41

MATTEL

Score: 5.34

Alexander McQueen

Score: 5.09

Publix

Score: 5.09

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Live Nation		19.98
Jean Paul Gaultier		13.25
Vivienne Westwood		11.71
NBC		7.95
KARL LAGERFELD		7.94
MTV		7.32
Barbie		6.36
Maison Margiela		6.20
Columbia Pictures		5.41
MATTEL		5.34
Alexander McQueen		5.09
Publix		5.09
Paramount Pictures		4.80
Kmart		4.55
Movistar		3.81
BBC		3.76
Vogue		3.72
CNN		3.71
NORDSTROM		3.49
Pfizer		3.46
Comedy Central		3.38
Snoopy And The Peanuts Gang		3.24
TOM FORD		3.08
Cadbury		3.06
Dolce & Gabbana		3.03
Versace		3.01
Baileys		2.87
Martini		2.85
Harrods		2.82
PetSmart		2.75
Tesco		2.74
AMC		2.72
Tiffany		2.66
Tiffany & Co		2.64
Budweiser		2.62
Warner Bros		2.61
Dr. Martens		2.60
Star Wars		2.60
Guinness		2.56
Universal		2.54
Lollapalooza		2.50
Sunnies Studios		2.47
Spotify Music		2.41
Matrix		2.34
Pixar		2.34
Moschino		2.33
Lush		2.27
Primark		2.23
Armani		2.22
Christian Louboutin		2.20