Cults

Cults — pop artist from US.

Cults is an experimental pop duo formed in early 2010 by guitarist Brian Oblivion and vocalist Madeline Follin. Their debut single "Go Outside" garnered…

Influence: 64.10% Fanbase: 58.12% Trending: 67.09% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 23.95% • Very Strong

As of 2025-09-09

286,317

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:51 UTC

Genres

popindie popdream popexperimental poppopalternativeindie rockalternativeindie surfpov: indieelectronicchillwave

Biography

Cults is an experimental pop duo formed in early 2010 by guitarist Brian Oblivion and vocalist Madeline Follin. Their debut single "Go Outside" garnered critical acclaim, featuring dream pop elements and samples of Jim Jones. The duo released their self-titled album in 2011, followed by the breakup-inspired Static in 2013. After a hiatus, they returned with Offering in 2017, showcasing a diverse range of influences.

Throughout their career, Cults have evolved their sound, drawing inspiration from various genres and experiences. Despite the end of their romantic relationship, Oblivion and Follin continued to collaborate on music, with Follin also forming the band Follin with her brother. Cults' discography reflects their growth and musical exploration, culminating in the eclectic and multi-influenced Offering.

Top Brand Affinities

Report Date: 2025-09-09

Cults indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, MEXICO. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 46,950 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Live Nation, MOOG, Akai, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Cults when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cults score 1.26% — Moderate bucket.

Brand: Live NationBrand: MOOGBrand: Akai

Followers:286,317

Engagements:3,600

Rate:1.3%

Posts:466

Avg Likes:3,449

Avg Comments:117

Avg Views:66,560

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 286,317 · Engagements 3,600 · Rate 1.3% Posts 466 · Views 66,560 · Avg Likes 3,449 · Avg Comments 117 · Avg Views 66,560	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 7% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (34%) BRAZIL (8%) MEXICO (8%) UNITED KINGDOM (4%) RUSSIA (3%)	Top regions: UNITED STATES (34%), BRAZIL (8%), MEXICO (8%)
Platform Engagement	Instagram: 2,078 avg likes/post · Tiktok: 46,950 avg views/post · Youtube: 19,610 avg views/post	Best reach: Tiktok 46,950 avg views; best engagement: Instagram 2,078 avg likes

Top Brand Affinities

Live Nation

Score: 23.95

MOOG

Score: 21.07

Akai

Score: 11.10

Glossier

Score: 10.52

Coachella

Score: 10.01

Amazon Music

Score: 8.61

Lollapalooza

Score: 8.32

Ableton

Score: 7.90

Urban Outfitters

Score: 5.89

Free People

Score: 5.42

Dr. Martens

Score: 5.37

Paramount Pictures

Score: 5.34

Brand	Category	Score
Live Nation		23.95
MOOG		21.07
Akai		11.10
Glossier		10.52
Coachella		10.01
Amazon Music		8.61
Lollapalooza		8.32
Ableton		7.90
Urban Outfitters		5.89
Free People		5.42
Dr. Martens		5.37
Paramount Pictures		5.34
Pacific Northwest Wonderland		5.04
Kodak		5.04
Spotify Music		4.98
Power Rangers		4.50
Sega		4.49
Emporium		4.35
SoundCloud		4.25
Pepsi		4.13
Polaroid		4.11
Columbia Pictures		4.09
Verizon		4.00
Summit Entertainment		4.00
Comedy Central		3.82
Coors		3.76
Nickelodeon		3.76
Fujifilm		3.70
American Eagle		3.39
Showtime		3.39
Carhartt		3.16
MTV		3.14
Airbnb		2.95
Warner Bros		2.94
Vans		2.93
Tinder		2.83
Nintendo		2.83
AMC		2.78
Star Wars		2.61
Beats Electronics		2.55
Prismacolor		2.48
NBC		2.43
Cadillac		2.38
HBO		2.37
Hot Wheels		2.32
Lush		2.31
Cafecito		2.19
WWE		2.19
Sunnies Studios		2.17
Philips		2.16