Crystal Kay

Crystal Kay — pop artist from JP.

Crystal Kay, a biracial artist born in Yokohama to a U.S. serviceman and a Korean mother, rose to prominence in the J-pop scene by blending traditional J-pop…

Influence: 58.02% Fanbase: 45.98% Trending: 64.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KOSÉ • 29.94% • Very Strong

As of 2025-08-21

346,178

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:55:36 UTC

Genres

popj-poppopasian popr&b, funk & souljapanese r&bcontemporary r&b

Biography

Crystal Kay, a biracial artist born in Yokohama to a U.S. serviceman and a Korean mother, rose to prominence in the J-pop scene by blending traditional J-pop elements with '90s American R&B influences. Making her debut at the age of 14 in 2000, Kay quickly established herself as an R&B singer, setting herself apart from the standard idol sound and achieving commercial success with her third album. With subsequent releases, she solidified her position as a leading figure in the genre, even reaching the number one spot on the Oricon charts with 2008's Color Change!.

Known for her unique blend of musical styles and cultural influences, Crystal Kay's career trajectory exemplifies her ability to bridge the gap between East and West in the music industry. Embracing her biracial heritage, she carved out a niche for herself in the J-pop landscape and garnered widespread acclaim for her innovative approach to blending R&B with traditional Japanese pop sensibilities.

Top Brand Affinities

Report Date: 2025-08-21

Crystal Kay stands out with 18-24 & 25-34 audiences across UNITED STATES, JAPAN, CANADA. The profile is heavily female (63%), and content lands hardest on Youtube, where posts average 2,271 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with KOSÉ, Rakuten, Casetify, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Crystal Kay a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Crystal Kay score 0.76% — Low bucket.

Brand: KOSÉBrand: RakutenBrand: Casetify

Followers:346,178

Engagements:2,640

Rate:0.8%

Posts:3,213

Avg Likes:2,628

Avg Comments:52

Avg Views:2,271

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 346,178 · Engagements 2,640 · Rate 0.8% Posts 3,213 · Views 2,271 · Avg Likes 2,628 · Avg Comments 52 · Avg Views 2,271	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 38% 35-44: 5% 13-17: 4%	Largest: 18-24 (52%); next: 25-34 (38%)
Gender Split	Female: 63% Male: 38% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (54%) JAPAN (15%) CANADA (6%) UNITED KINGDOM (5%) BRAZIL (4%)	Top regions: UNITED STATES (54%), JAPAN (15%), CANADA (6%)
Platform Engagement	Instagram: 2,581 avg likes/post · Youtube: 2,271 avg views/post	Best reach: Youtube 2,271 avg views; best engagement: Instagram 2,581 avg likes

Top Brand Affinities

KOSÉ

Score: 29.94

Rakuten

Score: 23.46

Casetify

Score: 21.45

Isetan

Score: 18.92

Shake Shack

Score: 11.36

Square Enix

Score: 11.28

GENTLE MONSTER

Score: 10.50

Persona 5

Score: 10.30

Atmos

Score: 10.16

Maison Margiela

Score: 10.08

L'Occitane

Score: 9.93

Paul Smith

Score: 9.92

Brand	Category	Score
KOSÉ		29.94
Rakuten		23.46
Casetify		21.45
Isetan		18.92
Shake Shack		11.36
Square Enix		11.28
GENTLE MONSTER		10.50
Persona 5		10.30
Atmos		10.16
Maison Margiela		10.08
L'Occitane		9.93
Paul Smith		9.92
Final Fantasy		9.63
Tekken		9.55
Stella McCartney		9.23
UNIQLO		9.18
New Era		9.12
Acne Studios		8.67
Marni		8.58
UGG		8.45
Bandai Namco		8.39
Shiseido		8.21
Snoopy And The Peanuts Gang		7.35
Furla		7.11
Tiffany		7.09
Stüssy		6.85
Elle Magazine		6.82
Sega		6.75
Vivienne Westwood		5.95
Capcom		5.58
Summit Entertainment		5.37
Hot Topic		5.32
GAP		5.13
Bulgari		5.12
Yves Saint Laurent		5.05
Loewe		4.68
Jimmy Choo		4.66
Haribo		4.59
Miu Miu		4.58
Dr. Martens		4.50
Supreme		4.50
Hermès		4.40
Christian Dior		4.39
Marc Jacobs		4.36
Chanel		4.35
Polo Ralph Lauren		4.29
Daniel Wellington		4.18
Tiffany & Co		4.07
Coach		4.01
Costco		3.82