Cruel Santino

Cruel Santino — pop artist from NG.

Cruel Santino fearlessly pushes boundaries and constantly innovates, inviting us to immerse ourselves in his dynamic and vibrant musical world. Embracing…

Influence: 53.56% Fanbase: 27.98% Trending: 66.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 19.78% • Very Strong

As of 2025-09-21

130,434

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-10-08 18:43:05 UTC

Genres

popnigerian popalternativealternativehip-hop & rapuk alternative hip hophip hopafricanalte

Biography

Cruel Santino fearlessly pushes boundaries and constantly innovates, inviting us to immerse ourselves in his dynamic and vibrant musical world. Embracing change and creativity, we are fortunate to be part of his extravagant universe.

Top Brand Affinities

Report Date: 2025-09-21

Cruel Santino connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, NIGERIA, UNITED KINGDOM. With a heavily male (67%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 226,907 avg views per post; Instagram adds dependable engagement depth. Overlap with True Religion, Palm Angels, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Cruel Santino moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cruel Santino score 12.39% — Very Strong bucket.

Brand: True ReligionBrand: Palm AngelsBrand: Mixcloud

Followers:130,434

Engagements:16,166

Rate:12.4%

Posts:59

Avg Likes:16,054

Avg Comments:353

Avg Views:226,907

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 130,434 · Engagements 16,166 · Rate 12.4% Posts 59 · Views 226,907 · Avg Likes 16,054 · Avg Comments 353 · Avg Views 226,907	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 41% 13-17: 5% 35-44: 4%	Largest: 18-24 (50%); next: 25-34 (41%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (26%) NIGERIA (16%) UNITED KINGDOM (9%) KENYA (8%) SOUTH AFRICA (5%)	Top regions: UNITED STATES (26%), NIGERIA (16%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 12,317 avg likes/post · Youtube: 226,907 avg views/post	Best reach: Youtube 226,907 avg views; best engagement: Instagram 12,317 avg likes

Top Brand Affinities

True Religion

Score: 19.78

Palm Angels

Score: 16.85

Mixcloud

Score: 14.69

Jean Paul Gaultier

Score: 12.84

SoundCloud

Score: 10.69

Acne Studios

Score: 10.39

Hennessy

Score: 10.38

Amazon Music

Score: 9.40

JACQUEMUS

Score: 8.78

Marni

Score: 8.69

ASOS

Score: 8.38

Maison Margiela

Score: 7.99

Brand	Category	Score
True Religion		19.78
Palm Angels		16.85
Mixcloud		14.69
Jean Paul Gaultier		12.84
SoundCloud		10.69
Acne Studios		10.39
Hennessy		10.38
Amazon Music		9.40
JACQUEMUS		8.78
Marni		8.69
ASOS		8.38
Maison Margiela		7.99
New Era		7.92
MISSGUIDED		7.06
boohoo		6.82
Champion		6.59
Vivienne Westwood		6.54
Stone Island		6.34
Pioneer		6.28
Coach		6.20
Kodak		5.90
MTV		5.65
Dr. Martens		5.57
Fenty beauty		5.53
CNN		5.49
Ableton		5.43
Spotify Music		5.42
Stüssy		5.26
Urban Outfitters		4.89
Alexander McQueen		4.87
Vogue		4.76
Balenciaga		4.72
FashionNova		4.67
Beats Electronics		4.30
Fendi		4.25
Monster Beverage		4.05
Timberland		4.02
BALMAIN		3.98
Miu Miu		3.70
Coachella		3.61
Carhartt		3.61
Supreme		3.61
Versace		3.42
Puma		3.34
H&M		3.32
Dolce & Gabbana		3.19
Louis Vuitton		3.15
FOREX		3.04
Topshop		2.96
Gucci		2.96