Criolo Brand Affinity ranks highest OSGEMEOS at 43.97% . Very Strong. Score DMDB 61.65% | Fanbase 52.03%

Criolo — pop artist from BR.

Kleber Cavalcante Gomes, known as Criolo, is a Brazilian MC, singer, and songwriter. He wrote his first rap at 11 and first song at 25. Criolo founded Rinha…

Criolo

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc7-4ea6-cdf2-8597-a0369fe50396

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Genres

poplatin afrobeatrockbrazilian rockhip-hop & raphip-hop/rapbrazilian hip hopcontemporary hip hophip hoplatinafrobeat brasileiromanguebeatsamba

Influential: 61.65% Fanbase: 52.03% Trending: 66.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 43.97% • Very Strong

As of 2025-09-09

2,449,895

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.65% | Fanbase 52.03% | Trending 66.46% | CAREER STAGE: MAINSTREAM

Biography

Kleber Cavalcante Gomes, known as Criolo, is a Brazilian MC, singer, and songwriter. He wrote his first rap at 11 and first song at 25. Criolo founded Rinha dos MCs and released his debut studio album, "Ainda Há Tempo," in 2006. His album "Nó na Orelha" received multiple MTV VMB nominations in 2011. Subsequent releases include "Convoque Seu Buda" (2014) and a reissue of his debut album in 2016. In 2017, Criolo released "Espiral de Ilusão," dedicated to samba. His single "Boca de Lobo" was nominated for a Grammy Latino in 2019. Criolo's song "Etérea" was also Grammy Latino-nominated, addressing LGBTQ+ issues in Brazil. Collaborating with Milton Nascimento, he released "Existe Amor" in 2020 and "Sistema Obtuso" with Tropkillaz at the end of the year. In 2022, Criolo's album "Sobre Viver" earned two Grammy Latino nominations.

In 2023, Criolo won his first Grammy Latino Award for Best Urban Performance in Portuguese with "DISTOPIA," a collaboration with Planet Hemp.

Report Date: 2025-09-09

Criolo keeps 18-24 & 25-34 audiences engaged throughout BRAZIL, PORTUGAL, UNITED STATES. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 6,187 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with OSGEMEOS, ChilliBeans, Lojas Renner supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Criolo score 0.45% — Low bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Lojas Renner

Followers:2,449,895

Engagements:11,086

Rate:0.5%

Posts:301

Avg Likes:11,249

Avg Comments:341

Avg Views:6,187

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,449,895 · Engagements 11,086 · Rate 0.5% Posts 301 · Views 6,187 · Avg Likes 11,249 · Avg Comments 341 · Avg Views 6,187	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 36% 35-44: 8% 13-17: 3%	Largest: 18-24 (50%); next: 25-34 (36%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	BRAZIL (94%) PORTUGAL (1%) UNITED STATES (1%) ARGENTINA (1%) SPAIN (1%)	Top regions: BRAZIL (94%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 10,388 avg likes/post · Youtube: 6,187 avg views/post	Best reach: Youtube 6,187 avg views; best engagement: Instagram 10,388 avg likes

Top Brand Affinities

OSGEMEOS

Score: 43.97

ChilliBeans

Score: 22.65

Lojas Renner

Score: 21.30

Citi

Score: 16.79

Ambev

Score: 13.17

Itaipava

Score: 12.36

Lollapalooza

Score: 12.10

Banco Bradesco

Score: 9.62

Riachuelo

Score: 8.46

Havaianas

Score: 8.16

Stella Artois

Score: 7.74

Xerox

Score: 7.24

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		43.97
ChilliBeans		22.65
Lojas Renner		21.30
Citi		16.79
Ambev		13.17
Itaipava		12.36
Lollapalooza		12.10
Banco Bradesco		9.62
Riachuelo		8.46
Havaianas		8.16
Stella Artois		7.74
Xerox		7.24
Rapha		7.19
Danone		7.00
Amstel		6.15
Heineken		5.10
Pfizer		4.26
Moda Praia		3.35
Budweiser		3.10
Oakley		3.07
Tomorrowland		2.70
Spotify Music		2.28
Tinder		2.20
Aperol		1.80
DC Entertainment		1.66
UFC		1.63
GoPro		1.41
shein		1.28
Pixar		1.24
Renault		1.23
Netflix		1.22
SheInside		1.15
SoundCloud		1.06
Pandora		1.06
Ray-Ban		1.02
Airbnb		1.00
NBA		0.97
Beats Electronics		0.95
Puma		0.89
Vans		0.87
NFL		0.83
Volkswagen		0.82
Nutella		0.82
Chevrolet		0.75
Adidas		0.75
FIFA		0.75
Red Bull		0.73
Canon		0.71
MAC Cosmetics		0.69
Star Wars		0.67