Crayon

Crayon — pop artist from FR.

Crayon debuted with the EP "Cray Cray" in 2019, featuring hits like "So Fine" and "Gock Am". Rising from inner-city Lagos, he caught the attention of Mavin…

Influence: 57.32% Fanbase: 47.33% Trending: 62.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 43.81% • Very Strong

As of 2025-09-30

1,541,808

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 11:34:54 UTC

Genres

popafropopnigerian pop

Biography

Crayon debuted with the EP "Cray Cray" in 2019, featuring hits like "So Fine" and "Gock Am". Rising from inner-city Lagos, he caught the attention of Mavin producers and gained recognition for his energetic yet refined style, earning him early acclaim.

His breakout moment came with a feature on Don Jazzy's track "All Is In Order", leading to nominations and industry recognition. With a methodical approach and collaborations with artists like Rema and Tessellated, Crayon's music evolved to include diverse influences. In 2022, he garnered critical acclaim for his performance on the Mavin All Stars single "Overdose" and continued to make waves with hits like "Ijo Labalaba", setting the stage for further artistic growth in 2023.

Top Brand Affinities

Report Date: 2025-09-30

Crayon cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, NIGERIA, KENYA. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 5,187 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Warner Music, Airtel, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Crayon score 0.03% — Low bucket.

Brand: Warner MusicBrand: AirtelBrand: Amazon Music

Followers:1,541,808

Engagements:534

Rate:0.0%

Posts:701

Avg Likes:547

Avg Comments:106

Avg Views:7,080

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,541,808 · Engagements 534 · Rate 0.0% Posts 701 · Views 7,080 · Avg Likes 547 · Avg Comments 106 · Avg Views 7,080	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 43% 13-17: 4% 35-44: 4%	Largest: 18-24 (47%); next: 25-34 (43%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (17%) NIGERIA (17%) KENYA (12%) FRANCE (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (17%), NIGERIA (17%), KENYA (12%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 5,187 avg views/post · Youtube: 1,893 avg views/post	Best reach: Tiktok 5,187 avg views; best engagement: Tiktok 354 avg likes

Top Brand Affinities

Warner Music

Score: 43.81

Airtel

Score: 19.96

Amazon Music

Score: 12.28

Hennessy

Score: 10.51

CNN

Score: 9.70

MTV

Score: 9.47

FOREX

Score: 7.50

Lanvin

Score: 6.98

FashionNova

Score: 6.10

Pioneer

Score: 5.41

Monster Beverage

Score: 4.65

SoundCloud

Score: 4.32

Brand	Category	Score
Warner Music		43.81
Airtel		19.96
Amazon Music		12.28
Hennessy		10.51
CNN		9.70
MTV		9.47
FOREX		7.50
Lanvin		6.98
FashionNova		6.10
Pioneer		5.41
Monster Beverage		4.65
SoundCloud		4.32
Hublot		4.12
Beats Electronics		4.07
musical.ly		3.60
BALMAIN		3.59
Fendi		3.58
Balenciaga		3.52
BBC		3.43
Versace		3.31
Comedy Central		3.20
Pepsi		3.02
Kodak		2.93
Dr. Martens		2.84
Gucci		2.77
Timberland		2.62
GIVENCHY		2.57
Vogue		2.53
Lexus		2.37
Burberry		2.37
Spotify Music		2.22
Christian Louboutin		2.08
Calvin Klein		1.91
Louis Vuitton		1.90
Fenty beauty		1.85
ASOS		1.83
Prada		1.73
Hermès		1.56
Christian Dior		1.50
New Balance		1.45
H&M		1.41
Rolex		1.40
shein		1.39
Paypal		1.38
Puma		1.30
Bentley		1.26
Coca-Cola		1.25
FIFA		1.24
Nike		1.23
SheInside		1.20