Crayon Brand Affinity ranks highest Warner Music at 43.47% . Very Strong. Score DMDB 57.32% | Fanbase 47.33%

Crayon — pop artist from FR.

Crayon debuted with the EP "Cray Cray" in 2019, featuring hits like "So Fine" and "Gock Am". Rising from inner-city Lagos, he caught the attention of Mavin…

Crayon

Established

Country: FR | Gender: male | Artist ID: 4071305e-b790-11e9-94f0-00163ec5a2fb

Find Artist

Genres

popafropopnigerian pop

Influential: 57.32% Fanbase: 47.33% Trending: 62.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 43.47% • Very Strong

As of 2025-09-09

1,550,063

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.32% | Fanbase 47.33% | Trending 62.32% | CAREER STAGE: MID_LEVEL

Biography

Crayon debuted with the EP "Cray Cray" in 2019, featuring hits like "So Fine" and "Gock Am". Rising from inner-city Lagos, he caught the attention of Mavin producers and gained recognition for his energetic yet refined style, earning him early acclaim.

His breakout moment came with a feature on Don Jazzy's track "All Is In Order", leading to nominations and industry recognition. With a methodical approach and collaborations with artists like Rema and Tessellated, Crayon's music evolved to include diverse influences. In 2022, he garnered critical acclaim for his performance on the Mavin All Stars single "Overdose" and continued to make waves with hits like "Ijo Labalaba", setting the stage for further artistic growth in 2023.

Report Date: 2025-09-09

Crayon cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, NIGERIA, KENYA. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 2,827 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Warner Music, Airtel, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Crayon score 0.03% — Low bucket.

Brand: Warner MusicBrand: AirtelBrand: Amazon Music

Followers:1,550,063

Engagements:432

Rate:0.0%

Posts:701

Avg Likes:452

Avg Comments:101

Avg Views:4,720

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,550,063 · Engagements 432 · Rate 0.0% Posts 701 · Views 4,720 · Avg Likes 452 · Avg Comments 101 · Avg Views 4,720	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 43% 35-44: 4% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (43%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (19%) NIGERIA (16%) KENYA (13%) FRANCE (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (19%), NIGERIA (16%), KENYA (13%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 2,827 avg views/post · Youtube: 1,893 avg views/post	Best reach: Tiktok 2,827 avg views; best engagement: Tiktok 259 avg likes

Top Brand Affinities

Warner Music

Score: 43.47

Airtel

Score: 13.40

Amazon Music

Score: 12.03

MTV

Score: 10.78

CNN

Score: 10.44

Hennessy

Score: 9.41

FOREX

Score: 7.54

Lanvin

Score: 6.96

FashionNova

Score: 6.86

Timberland

Score: 6.38

SoundCloud

Score: 4.23

Balenciaga

Score: 4.12

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Top Brand Affinities

Brand	Category	Score
Warner Music		43.47
Airtel		13.40
Amazon Music		12.03
MTV		10.78
CNN		10.44
Hennessy		9.41
FOREX		7.54
Lanvin		6.96
FashionNova		6.86
Timberland		6.38
SoundCloud		4.23
Balenciaga		4.12
BBC		3.87
Pepsi		3.77
Versace		3.54
BALMAIN		3.52
Beats Electronics		3.43
Comedy Central		3.34
Kodak		3.19
Fendi		3.06
musical.ly		2.89
Monster Beverage		2.87
Dr. Martens		2.82
Gucci		2.70
Vogue		2.62
ASOS		2.43
Spotify Music		2.23
Louis Vuitton		2.00
GIVENCHY		1.78
Rolex		1.71
Burberry		1.69
Fenty beauty		1.63
Lexus		1.57
Hermès		1.54
New Balance		1.44
Christian Dior		1.41
shein		1.40
Coca-Cola		1.24
H&M		1.22
Mercedes-Benz		1.22
Nike		1.21
Puma		1.17
Supreme		1.16
Sony		1.13
Polo Ralph Lauren		1.10
SheInside		1.10
Los Angeles Lakers		1.10
Prada		1.09
Cartier		1.08
NBA		1.08