Crayon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
14,563
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 18:45:52 UTC
Genres
Biography
Constantly pushing boundaries in his music, Crayon, the project of former Parisian illustrator Lauren, transitioned from DJ to producer with early success on Soundcloud, catching the eye of Kitsuné before joining the Roche musique collective. Through collaborations with artists like Lossapardo and Dune, Crayon has released EPs like "Post Blue" and full-length albums like "Hundred Fifty Roses," delving into his songwriter sensibility and moody, digitalized soul and R&B sound. In addition to his solo endeavors, Crayon has explored diverse creative outlets, from composing for choreographers like Leo Walk to hosting Jazz Club-style jam nights and collaborating with a wide range of artists, showcasing his versatility and passion for musical exploration.
Crayon keeps 25-34 & 18-24 audiences engaged throughout FRANCE, UNITED STATES, MEXICO. The composition is heavily male (62%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 39,227 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Courrèges, MOOG, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,563 · Engagements 1,426 · Rate 9.8% Posts 53 · Views 39,227 · Avg Likes 1,401 · Avg Comments 48 · Avg Views 39,227 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 41% 35-44: 7% 13-17: 5% |
Largest: 25-34 (43%); next: 18-24 (41%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
FRANCE (45%) UNITED STATES (11%) MEXICO (6%) UNITED KINGDOM (3%) SOUTH KOREA (3%) |
Top regions: FRANCE (45%), UNITED STATES (11%), MEXICO (6%) |
| Platform Engagement | Instagram: 453 avg likes/post · Youtube: 39,227 avg views/post | Best reach: Youtube 39,227 avg views; best engagement: Youtube 948 avg likes |
Top Brand Affinities
Courrèges
MOOG
Ableton
Akai
Mixcloud
Accor Hotels
Maison Kitsuné
Pioneer
Ricard
SoundCloud
Pro Tools
Akg
| Brand | Category | Score |
|---|---|---|
| Courrèges | 78.77 | |
| MOOG | 65.18 | |
| Ableton | 55.31 | |
| Akai | 48.36 | |
| Mixcloud | 46.38 | |
| Accor Hotels | 38.33 | |
| Maison Kitsuné | 31.85 | |
| Pioneer | 19.89 | |
| Ricard | 15.87 | |
| SoundCloud | 15.37 | |
| Pro Tools | 15.20 | |
| Akg | 14.60 | |
| Jean Paul Gaultier | 14.44 | |
| Galeries Lafayette | 13.32 | |
| JACQUEMUS | 13.28 | |
| Sandro | 12.94 | |
| Maison Margiela | 12.13 | |
| Acne Studios | 12.10 | |
| Zalando | 11.41 | |
| Garnier | 9.84 | |
| Vivienne Westwood | 9.54 | |
| Longchamp | 9.13 | |
| Marni | 8.67 | |
| Amazon Music | 8.28 | |
| Kodak | 8.02 | |
| Beats Electronics | 7.87 | |
| Spotify Music | 7.17 | |
| Atmos | 7.13 | |
| Lanvin | 6.87 | |
| KARL LAGERFELD | 6.46 | |
| Coachella | 5.79 | |
| Leica | 5.39 | |
| Loewe | 5.10 | |
| Stüssy | 4.67 | |
| Lacoste | 4.56 | |
| Lollapalooza | 4.53 | |
| Dr. Martens | 4.52 | |
| Carhartt | 4.52 | |
| Alexander McQueen | 4.50 | |
| Miu Miu | 4.43 | |
| Montblanc | 4.23 | |
| Fujifilm | 3.78 | |
| Pull&Bear | 3.63 | |
| BALMAIN | 3.46 | |
| Polaroid | 3.44 | |
| Yves Saint Laurent | 3.37 | |
| Olympus | 3.34 | |
| Summit Entertainment | 3.29 | |
| Urban Outfitters | 3.18 | |
| KENZO | 3.13 |
Official Profiles
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LoginArtist: Crayon
The map shows every radio station that aired Crayon today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-20)
Total: 141,827
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Yandex |
117,472 | 82.83% |
| [+] |
Pandora |
24,355 | 17.17% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 18:50:07 | Ngozi (Mixed) | Capital FM | Nairobi, KE | 33 |
| 2025-08-21 13:50:42 | After the Tone - Duñe Remix | Platform B | Brighton, GB | 238 |
| 2025-08-21 10:34:44 | Ngozi (Mixed) | Naija FM 102.7 | Lagos, NG | 115 |
| 2025-08-21 10:29:59 | Tout reste | Radio Résonance | Bourges, FR | 111 |
| 2025-08-21 10:29:45 | Ijo (Laba Laba) [Mixed] | The Beat 99.9 FM | Lagos, NG | 56 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
