Crash Test Dummies
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
88,818
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-08 20:07:06 UTC
Genres
Biography
Despite setbacks like Roberts' car accident, the Crash Test Dummies continued to release music, with solo projects from various members and a reconfigured lineup. The band's later albums, including a Christmas release and a more stripped-down acoustic sound on Songs of the Unforgiven, showcased their musical versatility and willingness to experiment with different styles. By 2010's Ooh La La, the Crash Test Dummies had evolved into a more symphonic sound, demonstrating their enduring creativity and adaptability as a musical entity.
Crash Test Dummies commands interest from 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, CANADA. With a heavily male (73%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (6,535 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, Live Nation, Scotiabank points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 88,818 · Engagements 291 · Rate 0.3% Posts 851 · Views 8,225 · Avg Likes 281 · Avg Comments 16 · Avg Views 8,225 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 28% 18-24: 18% 45-64: 15% |
Largest: 25-34 (37%); next: 35-44 (28%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (17%) CANADA (8%) UNITED KINGDOM (5%) ITALY (4%) |
Top regions: UNITED STATES (29%), BRAZIL (17%), CANADA (8%) |
| Platform Engagement | Instagram: 179 avg likes/post · Tiktok: 1,690 avg views/post · Youtube: 6,535 avg views/post | Best reach: Youtube 6,535 avg views; best engagement: Instagram 179 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Scotiabank
Tim Hortons
Air Canada
NHL
Amazon Music
DeLorean Motor Company
Columbia Pictures
Schwartz's
Quaker Foods and Snacks
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Ampeg | 32.15 | |
| Live Nation | 31.86 | |
| Scotiabank | 27.38 | |
| Tim Hortons | 22.47 | |
| Air Canada | 15.50 | |
| NHL | 12.85 | |
| Amazon Music | 12.80 | |
| DeLorean Motor Company | 10.27 | |
| Columbia Pictures | 9.67 | |
| Schwartz's | 9.53 | |
| Quaker Foods and Snacks | 9.42 | |
| Pro Tools | 9.30 | |
| Pilsner Urquell | 7.45 | |
| Kickstarter | 6.67 | |
| Costco | 6.42 | |
| Margaritaville | 6.42 | |
| Spotify Music | 6.11 | |
| NBC | 6.01 | |
| RedBubble | 5.86 | |
| Budweiser | 5.54 | |
| iHeartRadio Music Awards | 5.43 | |
| Paramount Pictures | 5.34 | |
| MATTEL | 5.24 | |
| Hot Topic | 5.23 | |
| Sega | 4.83 | |
| Guinness | 4.63 | |
| MTV | 4.58 | |
| Nixon | 4.43 | |
| WWE | 4.20 | |
| Transformers | 4.19 | |
| Pfizer | 4.12 | |
| Mortal Kombat | 4.07 | |
| Emporium | 4.00 | |
| Showtime | 3.98 | |
| Cadillac | 3.92 | |
| Oculus | 3.86 | |
| Heinz | 3.82 | |
| Pixar | 3.76 | |
| Comedy Central | 3.56 | |
| Holden | 3.52 | |
| Star Wars | 3.36 | |
| Carhartt | 3.28 | |
| PetSmart | 3.19 | |
| CBS | 3.15 | |
| Warner Bros | 3.06 | |
| ESPN | 3.04 | |
| Nickelodeon | 3.02 | |
| Lego | 2.94 | |
| AMC | 2.82 | |
| BBC | 2.80 |
Official Profiles
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LoginArtist: Crash Test Dummies
The map shows every radio station that aired Crash Test Dummies today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 18:54:32 | Mmm Mmm Mmm Mmm | WHSN | BANGOR, ME, US | 222 |
| 2025-08-21 18:32:32 | Mmm Mmm Mmm Mmm | Radio Munot | Schaffhausen, CH | 212 |
| 2025-08-21 17:55:39 | Mmm Mmm Mmm Mmm | Vogtland Radio | Chemnitz, DE | 219 |
| 2025-08-21 17:29:20 | Mmm Mmm Mmm Mmm | Die Neue 107.7 | Stuttgart, DE | 186 |
| 2025-08-21 17:18:28 | Mmm Mmm Mmm Mmm | Rock FM | Bucharest, RO | 219 |
| 2025-08-21 16:57:45 | He Liked to Feel It | WIOW - 102.3 WOW! Radio | Owosso, US | 189 |
| 2025-08-21 16:37:01 | Mmm Mmm Mmm Mmm | CHEZ-FM | Ottawa, ON, CA | 225 |
| 2025-08-21 16:18:58 | Mmm Mmm Mmm Mmm | River 94.9 | Brisbane, AU | 4 |
| 2025-08-21 16:17:48 | Mmm Mmm Mmm Mmm | Mint | Brussels, BE | 217 |
| 2025-08-21 16:14:00 | Mmm Mmm Mmm Mmm | Radio Studio 1 | Strasbourg, FR | 210 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
