Craig Morgan Brand Affinity ranks highest Ariat at 37.51% . Very Strong. Score DMDB 63.73% | Fanbase 52.34%

Craig Morgan — country artist from US.

Craig Morgan is a country music artist known for hits such as “Redneck Yacht Club” and “That's What I Love About Sunday.” With over 2.5 billion career streams…

Craig Morgan

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc0-c72a-a854-aa2b-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadredneckfolk & traditionalmodern country rock

Influential: 63.73% Fanbase: 52.34% Trending: 69.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 37.51% • Very Strong

As of 2025-09-09

927,737

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.73% | Fanbase 52.34% | Trending 69.42% | CAREER STAGE: MAINSTREAM

Biography

Craig Morgan is a country music artist known for hits such as “Redneck Yacht Club” and “That's What I Love About Sunday.” With over 2.5 billion career streams and more than 25 songs charting on Billboard, he has been a prominent figure in the industry for over two decades. In addition to his music career, Morgan has served in the Army and Army Reserve for a total of seventeen years, and in 2023, he reenlisted as a Warrant Officer. He is also the author of the memoir "God, Family, Country," which delves into his military service and personal values.

Morgan's latest EP, "American Soundtrack," showcases his faith and patriotism, coinciding with his participation in Blake Shelton's "Friends & Heroes" Tour. The Grand Ole Opry member's multifaceted career includes acting and writing, with his memoir offering insight into his journey to country music stardom and his experiences as a soldier.

Report Date: 2025-09-09

Craig Morgan draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 38,600 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ariat, RAM Trucks, Miller Lite makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Craig Morgan score 0.41% — Low bucket.

Brand: AriatBrand: RAM TrucksBrand: Miller Lite

Followers:927,737

Engagements:3,758

Rate:0.4%

Posts:2,392

Avg Likes:3,408

Avg Comments:220

Avg Views:47,182

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 927,737 · Engagements 3,758 · Rate 0.4% Posts 2,392 · Views 47,182 · Avg Likes 3,408 · Avg Comments 220 · Avg Views 47,182	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 29% 35-44: 16% 45-64: 14%	Largest: 18-24 (37%); next: 25-34 (29%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (88%) NIGERIA (9%) CANADA (5%) UNITED KINGDOM (1%) BRAZIL (1%)	Top regions: UNITED STATES (88%), NIGERIA (9%), CANADA (5%)
Platform Engagement	Instagram: 1,525 avg likes/post · Tiktok: 38,600 avg views/post · Youtube: 8,582 avg views/post	Best reach: Tiktok 38,600 avg views; best engagement: Instagram 1,525 avg likes

Top Brand Affinities

Ariat

Score: 37.51

RAM Trucks

Score: 26.84

Miller Lite

Score: 16.67

Stihl

Score: 12.41

Barstool Sports

Score: 11.29

Bud Light

Score: 11.03

Busch

Score: 10.95

MamaBear

Score: 10.90

Lowe's

Score: 10.62

iHeartRadio Music Awards

Score: 10.23

Carhartt

Score: 9.79

Dr Pepper

Score: 9.61

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Top Brand Affinities

Brand	Category	Score
Ariat		37.51
RAM Trucks		26.84
Miller Lite		16.67
Stihl		12.41
Barstool Sports		11.29
Bud Light		11.03
Busch		10.95
MamaBear		10.90
Lowe's		10.62
iHeartRadio Music Awards		10.23
Carhartt		9.79
Dr Pepper		9.61
FOX		9.38
NBC		8.83
Mountain Dew		8.77
Jim Beam		8.75
Houston Livestock Show and Rodeo		8.59
Amazon Music		8.52
GMC		8.45
Margaritaville		8.33
Kroger		8.30
Coors		6.92
Marshalls		6.80
Publix		6.74
Influenster		6.72
The Home Depot		6.41
Jeep		5.86
Alpinestars		5.63
Under Armour		5.54
Verizon		5.29
Walmart		5.19
Dodge		5.00
Monster Beverage		4.99
Bentley		4.97
Free People		4.83
Jack Daniels		4.81
Chick-fil-A		4.74
American Eagle		4.73
Husqvarna Motorcycles		4.62
NFL		4.57
NHL		4.46
Budweiser		4.44
OLD NAVY		4.42
Chevrolet		4.38
FedEx		4.25
PetSmart		3.85
Ford		3.83
Target		3.76
Cadillac		3.76
Gillette		3.75