Craig Morgan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
927,737
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:21 UTC
Genres
Biography
Morgan's latest EP, "American Soundtrack," showcases his faith and patriotism, coinciding with his participation in Blake Shelton's "Friends & Heroes" Tour. The Grand Ole Opry member's multifaceted career includes acting and writing, with his memoir offering insight into his journey to country music stardom and his experiences as a soldier.
Craig Morgan draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 38,600 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ariat, RAM Trucks, Miller Lite makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 927,737 · Engagements 3,758 · Rate 0.4% Posts 2,392 · Views 47,182 · Avg Likes 3,408 · Avg Comments 220 · Avg Views 47,182 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 29% 35-44: 16% 45-64: 14% |
Largest: 18-24 (37%); next: 25-34 (29%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (88%) NIGERIA (9%) CANADA (5%) UNITED KINGDOM (1%) BRAZIL (1%) |
Top regions: UNITED STATES (88%), NIGERIA (9%), CANADA (5%) |
| Platform Engagement | Instagram: 1,525 avg likes/post · Tiktok: 38,600 avg views/post · Youtube: 8,582 avg views/post | Best reach: Tiktok 38,600 avg views; best engagement: Instagram 1,525 avg likes |
Top Brand Affinities
Ariat
RAM Trucks
Miller Lite
Stihl
Barstool Sports
Bud Light
Busch
MamaBear
Lowe's
iHeartRadio Music Awards
Carhartt
Dr Pepper
| Brand | Category | Score |
|---|---|---|
| Ariat | 37.51 | |
| RAM Trucks | 26.84 | |
| Miller Lite | 16.67 | |
| Stihl | 12.41 | |
| Barstool Sports | 11.29 | |
| Bud Light | 11.03 | |
| Busch | 10.95 | |
| MamaBear | 10.90 | |
| Lowe's | 10.62 | |
| iHeartRadio Music Awards | 10.23 | |
| Carhartt | 9.79 | |
| Dr Pepper | 9.61 | |
| FOX | 9.38 | |
| NBC | 8.83 | |
| Mountain Dew | 8.77 | |
| Jim Beam | 8.75 | |
| Houston Livestock Show and Rodeo | 8.59 | |
| Amazon Music | 8.52 | |
| GMC | 8.45 | |
| Margaritaville | 8.33 | |
| Kroger | 8.30 | |
| Coors | 6.92 | |
| Marshalls | 6.80 | |
| Publix | 6.74 | |
| Influenster | 6.72 | |
| The Home Depot | 6.41 | |
| Jeep | 5.86 | |
| Alpinestars | 5.63 | |
| Under Armour | 5.54 | |
| Verizon | 5.29 | |
| Walmart | 5.19 | |
| Dodge | 5.00 | |
| Monster Beverage | 4.99 | |
| Bentley | 4.97 | |
| Free People | 4.83 | |
| Jack Daniels | 4.81 | |
| Chick-fil-A | 4.74 | |
| American Eagle | 4.73 | |
| Husqvarna Motorcycles | 4.62 | |
| NFL | 4.57 | |
| NHL | 4.46 | |
| Budweiser | 4.44 | |
| OLD NAVY | 4.42 | |
| Chevrolet | 4.38 | |
| FedEx | 4.25 | |
| PetSmart | 3.85 | |
| Ford | 3.83 | |
| Target | 3.76 | |
| Cadillac | 3.76 | |
| Gillette | 3.75 |
Official Profiles
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LoginArtist: Craig Morgan
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 3,301,081
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,133,301 | 64.62% |
| [+] |
Pandora |
1,167,676 | 35.37% |
| [+] |
Yandex |
104 | 0.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 02:00 UTC | Craig Morgan | Grand Ole Opry House | Nashville, United States | |
| 2026-02-01 04:00 UTC | Craig Morgan | Crystal Grand Music Theatre | Wisconsin Dells, United States |
