Craft Spells

Craft Spells

Country: US | Artist ID: 11e81bbe-e3ef-a572-84d2-a0369fe50396

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Genres

popshimmer popmodern dream popdream popindie poprockindie garage rockrockalternativeindie rockalternativedreamoelectronicchillwave
Influential: 55.66% Fanbase: 37.29% Trending: 64.84%
Report Date: 2025-08-22

0

Total Streams

15,814

Social Media Followers

00:00:00

Hours Airplay

Scores

Score: DMDB 55.66% | Fanbase 37.29% | Trending 64.84% | CAREER STAGE: MID_LEVEL

Biography

Craft Spells, formed in Stockton, California by Justin Paul Vallesteros, gained attention for their dream pop sound with the release of "Party Talk" in 2009. Signing with Captured Tracks, the band saw success with their EP Beauty Above All and debut full-length Idle Labor, before moving to Seattle in 2011 to further their music career.

Craft Spells' evolution continued with the release of their second album Nausea in 2014, featuring a warmer sound and string section. Vallesteros overcame writer's block by teaching himself piano, leading to a successful album release and subsequent tour with Captured Tracks.

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Report Date: 2025-08-22

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Craft Spells score 11.57%Very Strong bucket.
Brand: MOOG Brand: Akai Brand: Mixcloud
Followers:15,814
Engagements:1,829
Rate:11.6%
Posts:25
Views:82,558
Avg Likes:1,770
Avg Comments:55
Avg Views:82,558

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 15,814 · Engagements 1,829 · Rate 11.6%
Posts 25 · Views 82,558 · Avg Likes 1,770 · Avg Comments 55 · Avg Views 82,558
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 18-24: 51%
25-34: 32%
35-44: 9%
13-17: 5%
Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (35%)
BRAZIL (6%)
MEXICO (6%)
CANADA (5%)
PERU (5%)
Top regions: UNITED STATES (35%), BRAZIL (6%), MEXICO (6%)
Platform Engagement Instagram: 1,088 avg likes/post · Youtube: 82,558 avg views/post Best reach: Youtube 82,558 avg views; best engagement: Instagram 1,088 avg likes

Top Brand Affinities

MOOG
Score: 28.49
Akai
Score: 12.94
Mixcloud
Score: 11.72
Ableton
Score: 10.99
Glossier
Score: 9.90
Coachella
Score: 7.98
SoundCloud
Score: 7.49
Kodak
Score: 7.26
Capcom
Score: 6.50
Spotify Music
Score: 6.44
Fujifilm
Score: 5.58
Dr. Martens
Score: 5.08
Top Brand Affinities
Brand Category Score
MOOG 28.49
Akai 12.94
Mixcloud 11.72
Ableton 10.99
Glossier 9.90
Coachella 7.98
SoundCloud 7.49
Kodak 7.26
Capcom 6.50
Spotify Music 6.44
Fujifilm 5.58
Dr. Martens 5.08
Lollapalooza 4.98
Polaroid 4.86
Urban Outfitters 4.26
Paramount Pictures 4.23
Tinder 3.70
Emporium 3.47
Leica 3.33
Nickelodeon 3.24
Showtime 3.00
Olympus 3.00
Carhartt 2.96
Prismacolor 2.80
Beats Electronics 2.77
Airbnb 2.71
Warner Bros 2.67
Nintendo 2.60
Lush 2.45
Pepsi 2.43
Vans 2.38
MTV 2.33
ASOS 2.25
Snoopy And The Peanuts Gang 2.20
Pokemon Go 1.99
Jaguar 1.95
Sprite 1.92
Chipotle Mexican Grill 1.90
Star Wars 1.86
Cafecito 1.83
Costco 1.81
BBC 1.78
HBO 1.76
Budweiser 1.74
The North Face 1.73
Walmart 1.72
Chrysler 1.71
Microsoft 1.65
Supreme 1.61
Activision Blizzard 1.59

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
Radio Airplay Change (min)
Song2025-08-222025-08-23Change
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams00+0
Royalties$0.00$0.00+0.00