Craft Spells

Craft Spells — pop artist from US.

Craft Spells, formed in Stockton, California by Justin Paul Vallesteros, gained attention for their dream pop sound with the release of "Party Talk" in 2009.…

Influence: 55.66% Fanbase: 37.29% Trending: 64.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 28.49% • Very Strong

As of 2025-08-22

15,814

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-09 19:46:57 UTC

Genres

popshimmer popmodern dream popdream popindie poprockindie garage rockrockalternativeindie rockalternativedreamoelectronicchillwave

Biography

Craft Spells, formed in Stockton, California by Justin Paul Vallesteros, gained attention for their dream pop sound with the release of "Party Talk" in 2009. Signing with Captured Tracks, the band saw success with their EP Beauty Above All and debut full-length Idle Labor, before moving to Seattle in 2011 to further their music career.

Craft Spells' evolution continued with the release of their second album Nausea in 2014, featuring a warmer sound and string section. Vallesteros overcame writer's block by teaching himself piano, leading to a successful album release and subsequent tour with Captured Tracks.

Top Brand Affinities

Report Date: 2025-08-22

Craft Spells indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, MEXICO. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 82,558 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Akai, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Craft Spells when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Craft Spells score 11.57% — Very Strong bucket.

Brand: MOOGBrand: AkaiBrand: Mixcloud

Followers:15,814

Engagements:1,829

Rate:11.6%

Posts:25

Avg Likes:1,770

Avg Comments:55

Avg Views:82,558

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,814 · Engagements 1,829 · Rate 11.6% Posts 25 · Views 82,558 · Avg Likes 1,770 · Avg Comments 55 · Avg Views 82,558	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 9% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (35%) BRAZIL (6%) MEXICO (6%) CANADA (5%) PERU (5%)	Top regions: UNITED STATES (35%), BRAZIL (6%), MEXICO (6%)
Platform Engagement	Instagram: 1,088 avg likes/post · Youtube: 82,558 avg views/post	Best reach: Youtube 82,558 avg views; best engagement: Instagram 1,088 avg likes

Top Brand Affinities

MOOG

Score: 28.49

Akai

Score: 12.94

Mixcloud

Score: 11.72

Ableton

Score: 10.99

Glossier

Score: 9.90

Coachella

Score: 7.98

SoundCloud

Score: 7.49

Kodak

Score: 7.26

Capcom

Score: 6.50

Spotify Music

Score: 6.44

Fujifilm

Score: 5.58

Dr. Martens

Score: 5.08

Brand	Category	Score
MOOG		28.49
Akai		12.94
Mixcloud		11.72
Ableton		10.99
Glossier		9.90
Coachella		7.98
SoundCloud		7.49
Kodak		7.26
Capcom		6.50
Spotify Music		6.44
Fujifilm		5.58
Dr. Martens		5.08
Lollapalooza		4.98
Polaroid		4.86
Urban Outfitters		4.26
Paramount Pictures		4.23
Tinder		3.70
Emporium		3.47
Leica		3.33
Nickelodeon		3.24
Showtime		3.00
Olympus		3.00
Carhartt		2.96
Prismacolor		2.80
Beats Electronics		2.77
Airbnb		2.71
Warner Bros		2.67
Nintendo		2.60
Lush		2.45
Pepsi		2.43
Vans		2.38
MTV		2.33
ASOS		2.25
Snoopy And The Peanuts Gang		2.20
Pokemon Go		1.99
Jaguar		1.95
Sprite		1.92
Chipotle Mexican Grill		1.90
Star Wars		1.86
Cafecito		1.83
Costco		1.81
BBC		1.78
HBO		1.76
Budweiser		1.74
The North Face		1.73
Walmart		1.72
Chrysler		1.71
Microsoft		1.65
Supreme		1.61
Activision Blizzard		1.59