Cracker

Cracker — pop artist from US.

During the 1990s, Cracker emerged as a Virginia-based band blending alternative pop/rock and country influences, led by singer/guitarist David Lowery who had…

Influence: 58.96% Fanbase: 38.74% Trending: 69.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 65.91% • Very Strong

As of 2025-09-08

25,069

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:00:05 UTC

Genres

poppoprockpermanent wavepop rockroots rockrockalternative rockalternativealternative country

Biography

During the 1990s, Cracker emerged as a Virginia-based band blending alternative pop/rock and country influences, led by singer/guitarist David Lowery who had previously fronted Camper Van Beethoven. Cracker's self-titled debut in 1992 and the follow-up album Kerosene Hat, released in 1993, achieved commercial success with hits like "Teen Angst (What the World Needs Now)" and "Low," respectively. Despite lineup changes, the band continued to release albums, tour, and explore different genres like Southern rock and blues.

In the 2000s, Cracker continued to evolve musically, releasing albums like Forever (2002) and Countrysides (2003) before parting ways with Virgin Records. The band's independent releases, including Greenland (2006) and Sunrise in the Land of Milk and Honey (2009), showcased their enduring creativity and resilience. Cracker's live performances, collaborations with Camper Van Beethoven members, and tours, including a notable visit to Iraq, demonstrated their commitment to their craft and connection with their audience.

Top Brand Affinities

Report Date: 2025-09-08

Cracker indexes high with fans in the 25-34 range in UNITED STATES, CANADA, SPAIN. The skew is heavily male (67%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 41,295 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Live Nation, Ampeg, Miller Lite, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Cracker when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cracker score 1.51% — Moderate bucket.

Brand: Live NationBrand: AmpegBrand: Miller Lite

Followers:25,069

Engagements:378

Rate:1.5%

Posts:1,424

Avg Likes:354

Avg Comments:36

Avg Views:41,295

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,069 · Engagements 378 · Rate 1.5% Posts 1,424 · Views 41,295 · Avg Likes 354 · Avg Comments 36 · Avg Views 41,295	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 27% 45-64: 19% 18-24: 18%	Largest: 25-34 (35%); next: 35-44 (27%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (73%) CANADA (5%) SPAIN (3%) BRAZIL (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (73%), CANADA (5%), SPAIN (3%)
Platform Engagement	Instagram: 57 avg likes/post · Youtube: 41,295 avg views/post	Best reach: Youtube 41,295 avg views; best engagement: Youtube 297 avg likes

Top Brand Affinities

Live Nation

Score: 65.91

Ampeg

Score: 57.41

Miller Lite

Score: 22.34

Verizon

Score: 18.44

Groupon

Score: 17.19

MOOG

Score: 16.21

Publix

Score: 13.65

Coors

Score: 12.05

Amazon Music

Score: 11.85

Kroger

Score: 11.19

Sennheiser

Score: 9.78

Paramount Pictures

Score: 9.39

Brand	Category	Score
Live Nation		65.91
Ampeg		57.41
Miller Lite		22.34
Verizon		18.44
Groupon		17.19
MOOG		16.21
Publix		13.65
Coors		12.05
Amazon Music		11.85
Kroger		11.19
Sennheiser		9.78
Paramount Pictures		9.39
Pro Tools		8.76
Kickstarter		8.06
NHL		7.66
iHeartRadio Music Awards		7.16
Delta		7.16
Unsplash		7.08
NBC		6.85
Hershey's		6.69
Margaritaville		6.64
Spotify Music		6.39
Bud Light		6.02
Busch		5.73
MATTEL		5.24
Pilsner Urquell		5.17
Walgreens		5.07
Summit Entertainment		5.06
The Home Depot		5.00
Airbnb		4.81
Columbia Pictures		4.78
WWE		4.33
Cadillac		4.30
Oculus		4.24
CNN		4.23
Showtime		4.08
Nixon		4.06
Holden		3.98
NFL		3.92
Shake Shack		3.91
Emporium		3.91
Bethesda Softworks		3.90
Guinness		3.86
Coachella		3.78
FedEx		3.72
Lollapalooza		3.71
Activision Blizzard		3.56
Taco Bell		3.55
MTV		3.50
Pfizer		3.48