Coolio Brand Affinity ranks highest Pioneer at 8.11% . Very Strong. Score DMDB 60.71% | Fanbase 55.02%

Coolio — r&b, funk & soul artist from US.

Coolio, born Artis Leon Ivey, Jr. on August 1, 1963, in Compton, California, was an early rapper known for blending pop accessibility with gritty subject…

Coolio

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbc-460e-a8dc-8776-a0369fe50396

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Genres

r&b, funk & soulg funkhip-hop & raphip hoprapwest coast rapgangster raphip-hop/rapcontemporary hip hop

Influential: 60.71% Fanbase: 55.02% Trending: 63.55%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 8.11% • Very Strong

As of 2025-09-09

1,250,340

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.71% | Fanbase 55.02% | Trending 63.55% | CAREER STAGE: MAINSTREAM

Biography

Coolio, born Artis Leon Ivey, Jr. on August 1, 1963, in Compton, California, was an early rapper known for blending pop accessibility with gritty subject matter. His music, including hits like "Gangsta's Paradise," often featured exuberant party anthems that appealed to a wide audience. Coolio's influence helped bring West Coast hip-hop to mainstream popularity, paving the way for a new generation of pop-rap artists. He released successful albums like It Takes a Thief (1994) and Gangsta's Paradise (1995) before his passing in 2022 at the age of 59.

Coolio's early life was marked by challenges, including involvement with gangs and a struggle with addiction. Despite setbacks, he pursued a music career, gaining recognition with singles like "Fantastic Voyage" and "Gangsta's Paradise." Coolio's success extended beyond music, as he ventured into acting and television appearances. Throughout the years, he continued to release music and collaborate with various artists, leaving a lasting impact on the hip-hop scene until his untimely death in 2022.

Report Date: 2025-09-09

Coolio reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, INDIA. The demographic tilt is heavily male (74%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 36,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Pioneer, Foot Locker, MTV suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Coolio score 0.24% — Low bucket.

Brand: PioneerBrand: Foot LockerBrand: MTV

Followers:1,250,340

Engagements:2,983

Rate:0.2%

Posts:445

Avg Likes:2,845

Avg Comments:89

Avg Views:49,222

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,250,340 · Engagements 2,983 · Rate 0.2% Posts 445 · Views 49,222 · Avg Likes 2,845 · Avg Comments 89 · Avg Views 49,222	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 12% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (20%) BRAZIL (10%) INDIA (5%) FRANCE (4%) MEXICO (4%)	Top regions: UNITED STATES (20%), BRAZIL (10%), INDIA (5%)
Platform Engagement	Instagram: 2,080 avg likes/post · Tiktok: 36,000 avg views/post · Youtube: 13,222 avg views/post	Best reach: Tiktok 36,000 avg views; best engagement: Instagram 2,080 avg likes

Top Brand Affinities

Pioneer

Score: 8.11

Foot Locker

Score: 7.66

MTV

Score: 7.22

ESPN

Score: 6.82

iHeartRadio Music Awards

Score: 6.79

Los Angeles Lakers

Score: 6.78

Hennessy

Score: 6.49

Beats Electronics

Score: 5.72

NBC

Score: 5.15

CNN

Score: 5.10

SoundCloud

Score: 5.03

NBA

Score: 5.02

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Top Brand Affinities

Brand	Category	Score
Pioneer		8.11
Foot Locker		7.66
MTV		7.22
ESPN		6.82
iHeartRadio Music Awards		6.79
Los Angeles Lakers		6.78
Hennessy		6.49
Beats Electronics		5.72
NBC		5.15
CNN		5.10
SoundCloud		5.03
NBA		5.02
Ableton		4.96
Rockstar Games		4.93
Nickelodeon		4.83
NFL		4.59
Comedy Central		4.13
Timberland		4.02
UFC		3.99
Rolls-Royce		3.95
Mortal Kombat		3.91
WWE		3.59
NHL		3.54
Universal		3.50
Spotify Music		3.45
Columbia Pictures		3.17
Monster Beverage		3.00
Kodak		2.93
Budweiser		2.89
BALMAIN		2.87
Guinness		2.80
Chrysler		2.66
AMC		2.64
Warner Bros		2.52
Grand Theft Auto		2.51
Versace		2.44
Heineken		2.43
Ubisoft		2.42
Dolce & Gabbana		2.38
Bugatti		2.37
Matrix		2.36
Paramount Pictures		2.29
Call of Duty		2.29
Sneakerhead		2.29
Bentley		2.26
Cadillac		2.23
Armani		2.21
shein		2.09
Christian Louboutin		2.06
CBS		2.03