Congo Natty
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
81,605
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-04 13:00:17 UTC
Genres
Scores
Biography
With a career spanning decades, Tafari remains committed to spreading positivity, unity, and empowering the new generation of musicians who follow in his footsteps. As a performer, label owner, and influential figure in the music community, he continues to carry the Congo Natty message forward, solidifying his legacy as a father of the UK music movement.
Congo Natty reaches 25-34 & 18-24 audiences concentrated in UNITED KINGDOM, SPAIN, UNITED STATES. The demographic tilt is heavily male (77%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 10,644 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Pioneer, Akai suggests organic collaborations in Vinyl records and turntables, Merchandise featuring album art, Collaborative music production software. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 81,605 · Engagements 852 · Rate 1.0% Posts 617 · Views 11,091 · Avg Likes 828 · Avg Comments 75 · Avg Views 11,091 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 34% 35-44: 13% 45-64: 4% |
Largest: 25-34 (47%); next: 18-24 (34%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED KINGDOM (22%) SPAIN (8%) UNITED STATES (7%) BRAZIL (5%) FRANCE (5%) |
Top regions: UNITED KINGDOM (22%), SPAIN (8%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 477 avg likes/post · Tiktok: 447 avg views/post · Youtube: 10,644 avg views/post | Best reach: Youtube 10,644 avg views; best engagement: Instagram 477 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Akai
Ableton
Vauxhall
SoundCloud
Sennheiser
MOOG
Beats Electronics
Amazon Music
Pro Tools
Stone Island
Recommendations
Products & Services
- Vinyl records and turntables
- Merchandise featuring album art
- Collaborative music production software
- Live performance tickets
- Exclusive behind-the-scenes content
- Music streaming subscriptions
- DJ equipment and accessories
- Music production workshops
Marketing Angles
- Highlighting the cultural impact of jungle music
- Emphasizing community and unity in music
- Showcasing the artist's legacy and influence
- Engaging younger audiences through social media
- Leveraging nostalgia for 90s music culture
- Promoting collaborations with emerging artists
Content Themes
- Exploring the roots of jungle music
- Artist interviews and personal stories
- Behind-the-scenes of music production
- Fan engagement through challenges and contests
- Live performance highlights
- Educational content on music genres
Partnership Brands
- Mixcloud
- Pioneer
- Akai
- Ableton
- SoundCloud
- Sennheiser
- Beats Electronics
- Spotify Music
- Amazon Music
- BBC
- Warner Bros
- Haribo
- Carhartt
- Dr. Martens
- Timberland
- The North Face
- MTV
- Red Bull
- Heineken
- Guinness
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 128.95 |
| Pioneer | Audio & Music Gear | 33.80 |
| Akai | Consumer Electronics | 30.30 |
| Ableton | Audio & Music Gear | 28.46 |
| Vauxhall | Automotive | 24.83 |
| SoundCloud | Entertainment | 15.14 |
| Sennheiser | Audio & Music Gear | 14.54 |
| MOOG | Automotive | 14.46 |
| Beats Electronics | Audio & Music Gear | 10.01 |
| Amazon Music | Entertainment & Media | 9.97 |
| Pro Tools | Tools, DIY & Garden | 7.86 |
| Stone Island | Apparel & Fashion | 7.68 |
| Selfridges | Apparel & Fashion | 7.45 |
| Clarks | Footwear | 7.04 |
| Tate Modern | Entertainment | 6.83 |
| Stüssy | Apparel & Fashion | 6.69 |
| Vivienne Westwood | Apparel & Fashion | 6.34 |
| Spotify Music | Entertainment & Media | 5.57 |
| BBC | Apparel & Fashion | 5.07 |
| Warner Bros | Entertainment | 4.97 |
| Haribo | Snacks & Confectionery | 4.23 |
| Carhartt | Apparel & Fashion | 4.02 |
| Sega | Entertainment | 3.98 |
| Tesco | Grocery & Pantry | 3.95 |
| Guinness | Alcoholic Beverages | 3.93 |
| Lush | Beauty & Personal Care | 3.42 |
| Sneakerhead | Footwear | 3.20 |
| Bacardi | Alcoholic Beverages | 3.19 |
| Hennessy | Alcoholic Beverages | 3.10 |
| Moschino | Apparel & Fashion | 3.00 |
| Omega | Jewelry & Watches | 3.00 |
| Columbia Pictures | Entertainment | 2.95 |
| Matrix | Beauty & Personal Care | 2.71 |
| Dr. Martens | Apparel & Fashion | 2.61 |
| Monster Beverage | Beverages | 2.42 |
| The North Face | Apparel & Fashion | 2.41 |
| Baileys | Beverages | 2.37 |
| Timberland | Apparel & Fashion | 2.37 |
| ASOS | Apparel & Fashion | 2.36 |
| Tomorrowland | Apparel & Fashion | 2.35 |
| Jack Daniels | Beverages | 2.31 |
| MTV | Entertainment | 2.20 |
| Volkswagen | Automotive | 2.04 |
| Supreme | Apparel & Fashion | 2.02 |
| Showtime | Entertainment | 2.01 |
| Kodak | Cameras & Photography | 2.00 |
| Reebok | Apparel & Fashion | 1.96 |
| Heineken | Alcoholic Beverages | 1.90 |
| Red Bull | Beverages | 1.86 |
| Transformers | Toys & Games | 1.85 |
Official Profiles
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LoginArtist: Congo Natty
The map shows every radio station that aired Congo Natty today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 148,134
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
148,134 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-04)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |