Conan Gray Brand Affinity ranks highest Glossier at 13.77% . Very Strong. Score DMDB 76.92% | Fanbase 74.43%

Conan Gray — pop artist from US.

Conan Gray, a pop singer-songwriter hailing from central Texas, gained recognition for his bedroom-produced music marked by authenticity and originality. His…

Conan Gray

Superstar

Country: US | Artist ID: 11e81bd2-ddd7-d8b2-8c0d-a0369fe50396

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Genres

poppoppost-teen popindie popbedroom popalternativealt zelectronicelectropop

Influential: 76.92% Fanbase: 74.43% Trending: 78.17%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 13.77% • Very Strong

As of 2025-09-09

22,457,802

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.92% | Fanbase 74.43% | Trending 78.17% | CAREER STAGE: SUPERSTAR

Biography

Conan Gray, a pop singer-songwriter hailing from central Texas, gained recognition for his bedroom-produced music marked by authenticity and originality. His debut album, Kid Krow, reached #5 on the Billboard Top 200 in 2020 and his sophomore release, Superache, achieved a Top 10 position on the US Billboard 200 Chart in 2022. With over 15 billion streams, Gray has garnered attention from notable publications and delivered standout performances on various television programs.

Throughout his career, Gray has sold out prestigious venues worldwide, including Radio City Music Hall, the Greek Theatre, and the Eventim Apollo. Notably, he performed to large crowds at Lollapalooza festivals across Latin America and embarked on a successful global tour with sold-out shows at Madison Square Garden, Kia Forum, and Wembley Arena. His third studio album, Found Heaven, has been highly anticipated and is now available to listeners.

Report Date: 2025-09-09

Conan Gray is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily female (75%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (748,300 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Glossier, Brandy Melville, Yakult points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Conan Gray score 2.36% — Strong bucket.

Brand: GlossierBrand: Brandy MelvilleBrand: Yakult

Followers:22,457,802

Engagements:530,798

Rate:2.4%

Posts:1,638

Avg Likes:516,949

Avg Comments:3,548

Avg Views:933,158

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,457,802 · Engagements 530,798 · Rate 2.4% Posts 1,638 · Views 933,158 · Avg Likes 516,949 · Avg Comments 3,548 · Avg Views 933,158	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 17% 13-17: 15% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (17%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (30%) PHILIPPINES (7%) BRAZIL (7%) INDONESIA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (30%), PHILIPPINES (7%), BRAZIL (7%)
Platform Engagement	Instagram: 362,375 avg likes/post · Tiktok: 748,300 avg views/post · Youtube: 184,858 avg views/post	Best reach: Tiktok 748,300 avg views; best engagement: Instagram 362,375 avg likes

Top Brand Affinities

Glossier

Score: 13.77

Brandy Melville

Score: 11.31

Yakult

Score: 7.61

Urban Outfitters

Score: 7.37

SpeedPaint

Score: 5.70

Aéropostale

Score: 5.16

Dr. Martens

Score: 4.82

Coachella

Score: 4.67

Lollapalooza

Score: 4.60

Polaroid

Score: 4.48

Verizon

Score: 4.42

Prismacolor

Score: 4.37

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Top Brand Affinities

Brand	Category	Score
Glossier		13.77
Brandy Melville		11.31
Yakult		7.61
Urban Outfitters		7.37
SpeedPaint		5.70
Aéropostale		5.16
Dr. Martens		4.82
Coachella		4.67
Lollapalooza		4.60
Polaroid		4.48
Verizon		4.42
Prismacolor		4.37
Alexander McQueen		4.30
American Eagle		3.67
Kickstarter		3.60
CBS Television Studios		3.60
Gillette		3.57
Cartoon Network		3.18
Pull&Bear		3.03
CBS		2.99
Versace		2.96
Nickelodeon		2.72
Busch		2.68
H&M		2.49
Chrysler		2.43
Dolce & Gabbana		2.41
Faber-Castell		2.29
Primark		2.15
Fenty beauty		2.15
Vans		2.10
Sprite		2.09
Kodak		2.05
GAP		2.04
Forever 21		1.97
Walmart		1.93
ASOS		1.80
Snickers		1.78
Bershka		1.75
Spotify Music		1.72
Pepsi		1.72
Hollister Co		1.70
Converse		1.67
Budweiser		1.66
Walt Disney		1.66
Target		1.64
Showtime		1.63
Too Faced Cosmetics		1.60
Netflix		1.54
Fujifilm		1.54
Urban Decay Cosmetics		1.53