Conan Gray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
22,457,802
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 08:53:57 UTC
Genres
Biography
Throughout his career, Gray has sold out prestigious venues worldwide, including Radio City Music Hall, the Greek Theatre, and the Eventim Apollo. Notably, he performed to large crowds at Lollapalooza festivals across Latin America and embarked on a successful global tour with sold-out shows at Madison Square Garden, Kia Forum, and Wembley Arena. His third studio album, Found Heaven, has been highly anticipated and is now available to listeners.
Conan Gray is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily female (75%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (748,300 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Glossier, Brandy Melville, Yakult points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,457,802 · Engagements 530,798 · Rate 2.4% Posts 1,638 · Views 933,158 · Avg Likes 516,949 · Avg Comments 3,548 · Avg Views 933,158 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 17% 13-17: 15% 35-44: 2% |
Largest: 18-24 (65%); next: 25-34 (17%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (30%) PHILIPPINES (7%) BRAZIL (7%) INDONESIA (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (30%), PHILIPPINES (7%), BRAZIL (7%) |
| Platform Engagement | Instagram: 362,375 avg likes/post · Tiktok: 748,300 avg views/post · Youtube: 184,858 avg views/post | Best reach: Tiktok 748,300 avg views; best engagement: Instagram 362,375 avg likes |
Top Brand Affinities
Glossier
Brandy Melville
Yakult
Urban Outfitters
SpeedPaint
Aéropostale
Dr. Martens
Coachella
Lollapalooza
Polaroid
Verizon
Prismacolor
| Brand | Category | Score |
|---|---|---|
| Glossier | 13.77 | |
| Brandy Melville | 11.31 | |
| Yakult | 7.61 | |
| Urban Outfitters | 7.37 | |
| SpeedPaint | 5.70 | |
| Aéropostale | 5.16 | |
| Dr. Martens | 4.82 | |
| Coachella | 4.67 | |
| Lollapalooza | 4.60 | |
| Polaroid | 4.48 | |
| Verizon | 4.42 | |
| Prismacolor | 4.37 | |
| Alexander McQueen | 4.30 | |
| American Eagle | 3.67 | |
| Kickstarter | 3.60 | |
| CBS Television Studios | 3.60 | |
| Gillette | 3.57 | |
| Cartoon Network | 3.18 | |
| Pull&Bear | 3.03 | |
| CBS | 2.99 | |
| Versace | 2.96 | |
| Nickelodeon | 2.72 | |
| Busch | 2.68 | |
| H&M | 2.49 | |
| Chrysler | 2.43 | |
| Dolce & Gabbana | 2.41 | |
| Faber-Castell | 2.29 | |
| Primark | 2.15 | |
| Fenty beauty | 2.15 | |
| Vans | 2.10 | |
| Sprite | 2.09 | |
| Kodak | 2.05 | |
| GAP | 2.04 | |
| Forever 21 | 1.97 | |
| Walmart | 1.93 | |
| ASOS | 1.80 | |
| Snickers | 1.78 | |
| Bershka | 1.75 | |
| Spotify Music | 1.72 | |
| Pepsi | 1.72 | |
| Hollister Co | 1.70 | |
| Converse | 1.67 | |
| Budweiser | 1.66 | |
| Walt Disney | 1.66 | |
| Target | 1.64 | |
| Showtime | 1.63 | |
| Too Faced Cosmetics | 1.60 | |
| Netflix | 1.54 | |
| Fujifilm | 1.54 | |
| Urban Decay Cosmetics | 1.53 |
Official Profiles
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LoginArtist: Conan Gray
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 48,094,083
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
25,577,764 | 53.18% |
| [+] |
Anghami |
21,161,666 | 44.00% |
| [+] |
Audiomack |
978,189 | 2.03% |
| [+] |
Yandex |
197,277 | 0.41% |
| [+] |
Pandora |
172,625 | 0.36% |
| [+] |
Jiosaavn |
6,562 | 0.01% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:30 UTC | Nelly, Zara Larsson, Shinedown, Ravyn Lenae, Conan Gray, BigXthaPlug, Jessie Murph, Rachel Chinouriri, Moliy, Jingle Ball, iHeartRadio Jingle Ball | Little Caesars Arena | Detroit, United States | |
| 2025-12-13 03:00 UTC | Ed Sheeran, Alex Warren, Laufey, Nelly, Zara Larsson, Myles Smith, Ravyn Lenae, Conan Gray, BigXthaPlug, Reneé Rapp, Monsta X, Jessie Murph, Jingle Ball, iHeartRadio Jingle Ball | Madison Square Garden | New York, United States | |
| 2025-12-17 03:30 UTC | Olivia Dean, Alex Warren, Laufey, Nelly, Zara Larsson, AJR, Shinedown, Jelly Roll, Myles Smith, Conan Gray, Monsta X, Jingle Ball, iHeartRadio Jingle Ball | Capital One Arena | Washington, United States |
