Common Brand Affinity ranks highest Akai at 32.61% . Very Strong. Score DMDB 68.38% | Fanbase 62.94%

Common — r&b, funk & soul artist from US.

Common, originally known as Common Sense, is a prominent figure in rap music known for his sophisticated lyrical technique and political consciousness. Born…

Common

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc3-2584-3382-b054-a0369fe50396

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Genres

r&b, funk & soulneo soulr&b/soulhip-hop & raphip hoprapconscious hip hopgangster raphip-hop/raphardcore hip hopchicago rapalternative hip hoppolitical hip hopcontemporary hip hop

Influential: 68.38% Fanbase: 62.94% Trending: 71.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 32.61% • Very Strong

As of 2025-09-09

4,609,268

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.38% | Fanbase 62.94% | Trending 71.10% | CAREER STAGE: MAINSTREAM

Biography

Common, originally known as Common Sense, is a prominent figure in rap music known for his sophisticated lyrical technique and political consciousness. Born Lonnie Rashied Lynn in Chicago, he gained recognition in the early 1990s with his debut album "Can I Borrow a Dollar?" under Relativity Records. His subsequent albums, including "Resurrection" and "One Day It'll All Make Sense," received critical acclaim and mainstream success. Common has also ventured into acting, appearing in various high-profile roles.

In the 2000s and 2010s, Common continued to release albums such as "Like Water for Chocolate," "Be," and "Black America Again," showcasing his versatility as an artist. He has collaborated with notable musicians and received Grammy nominations for his work. Additionally, Common has pursued an acting career, starring in TV series like "Hell on Wheels" and films like "Selma." His contributions to music and film have earned him accolades, including an Oscar and multiple Grammy awards.

Report Date: 2025-09-09

Common reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (14,500 avg views per post); Instagram layers on depth and replies. The audience sits near Akai, Mixcloud, WNBA, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Common score 0.25% — Low bucket.

Brand: AkaiBrand: MixcloudBrand: WNBA

Followers:4,609,268

Engagements:11,353

Rate:0.2%

Posts:540

Avg Likes:11,225

Avg Comments:250

Avg Views:16,140

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,609,268 · Engagements 11,353 · Rate 0.2% Posts 540 · Views 16,140 · Avg Likes 11,225 · Avg Comments 250 · Avg Views 16,140	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 35% 35-44: 14% 13-17: 4%	Largest: 25-34 (44%); next: 18-24 (35%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (47%) BRAZIL (7%) UNITED KINGDOM (5%) SOUTH AFRICA (3%) NIGERIA (3%)	Top regions: UNITED STATES (47%), BRAZIL (7%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 10,592 avg likes/post · Tiktok: 14,500 avg views/post · Youtube: 1,640 avg views/post	Best reach: Tiktok 14,500 avg views; best engagement: Instagram 10,592 avg likes

Top Brand Affinities

Akai

Score: 32.61

Mixcloud

Score: 28.37

WNBA

Score: 25.37

MOOG

Score: 24.72

Amazon Music

Score: 16.14

Ableton

Score: 12.67

Pro Tools

Score: 11.93

New Era

Score: 10.46

Pioneer

Score: 7.40

Atmos

Score: 6.84

CNN

Score: 6.67

Verizon

Score: 6.44

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Top Brand Affinities

Brand	Category	Score
Akai		32.61
Mixcloud		28.37
WNBA		25.37
MOOG		24.72
Amazon Music		16.14
Ableton		12.67
Pro Tools		11.93
New Era		10.46
Pioneer		7.40
Atmos		6.84
CNN		6.67
Verizon		6.44
Hennessy		6.38
Stüssy		6.23
iHeartRadio Music Awards		5.85
Champion		5.79
ESPN		5.27
Macy's		4.99
NBC		4.88
MTV		4.59
Nice Kicks		4.55
FashionNova		4.47
NFL		4.11
FedEx		4.06
NBA		3.91
Beats Electronics		3.85
Los Angeles Lakers		3.81
SoundCloud		3.76
Fenty beauty		3.69
NORDSTROM		3.58
Carhartt		3.48
Bethesda Softworks		3.44
Urban Outfitters		3.29
Sneakerhead		3.16
Nickelodeon		3.05
Target		2.96
Uber		2.92
Walmart		2.90
Paramount Pictures		2.82
ASOS		2.69
Lollapalooza		2.62
Kodak		2.61
Spotify Music		2.49
NHL		2.39
TOM FORD		2.34
The North Face		2.32
Philips		2.30
Coachella		2.16
Cadillac		2.13
WWE		2.12