Commodores Brand Affinity ranks highest Live Nation at 24.73% . Very Strong. Score DMDB 66.43% | Fanbase 57.11%

Commodores — pop artist from US.

Commodores, known for hits such as "Just to Be Close to You" and "Brickhouse," were a successful R&B band during their tenure at Motown. Formed by members who…

Commodores

Recognizable

Country: US | Artist ID: 11e81bbf-ea73-b7e8-8a12-a0369fe50396

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Genres

popadult standardsr&b, funk & soulquiet stormfunksouldiscomotownrocksoft rockmellow gold

Influential: 66.43% Fanbase: 57.11% Trending: 71.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.73% • Very Strong

As of 2025-09-09

454,805

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.43% | Fanbase 57.11% | Trending 71.08% | CAREER STAGE: MAINSTREAM

Biography

Commodores, known for hits such as "Just to Be Close to You" and "Brickhouse," were a successful R&B band during their tenure at Motown. Formed by members who attended Tuskegee Institute in Alabama, the group released over 50 albums and achieved seven number one songs on the Billboard charts.

After a successful start in their hometown, Commodores gained recognition with hits like "Machine Gun" and "Easy." Following Lionel Richie's departure in 1982, the addition of J.D. Nicholas led to their biggest hit, "Nightshift," which topped the charts for four weeks and earned them a Grammy. The group eventually left Motown in 1985, signing with Polydor and continuing to perform worldwide as a trio in the '90s.

Report Date: 2025-09-09

Commodores maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily male (63%), so brand cues around style and status perform well. The clearest reach is on Youtube with 7,248 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Amazon Music, MOOG makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Commodores score 0.09% — Low bucket.

Brand: Live NationBrand: Amazon MusicBrand: MOOG

Followers:454,805

Engagements:427

Rate:0.1%

Posts:246

Avg Likes:420

Avg Comments:30

Avg Views:7,248

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 454,805 · Engagements 427 · Rate 0.1% Posts 246 · Views 7,248 · Avg Likes 420 · Avg Comments 30 · Avg Views 7,248	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 27% 45-64: 21% 18-24: 18%	Largest: 25-34 (32%); next: 35-44 (27%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (42%) BRAZIL (15%) UNITED KINGDOM (6%) CANADA (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (42%), BRAZIL (15%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 331 avg likes/post · Youtube: 7,248 avg views/post	Best reach: Youtube 7,248 avg views; best engagement: Instagram 331 avg likes

Top Brand Affinities

Live Nation

Score: 24.73

Amazon Music

Score: 19.60

MOOG

Score: 14.90

Akai

Score: 13.17

Pro Tools

Score: 11.04

iHeartRadio Music Awards

Score: 7.90

NBC

Score: 7.63

CNN

Score: 7.06

MTV

Score: 7.03

Pioneer

Score: 6.67

FOX

Score: 6.56

Columbia Pictures

Score: 6.53

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Top Brand Affinities

Brand	Category	Score
Live Nation		24.73
Amazon Music		19.60
MOOG		14.90
Akai		13.17
Pro Tools		11.04
iHeartRadio Music Awards		7.90
NBC		7.63
CNN		7.06
MTV		7.03
Pioneer		6.67
FOX		6.56
Columbia Pictures		6.53
Margaritaville		4.98
Spotify Music		4.86
Ableton		4.54
SoundCloud		4.04
Verizon		4.02
Beats Electronics		3.96
Pfizer		3.95
Pixar		3.81
Philips		3.74
Nickelodeon		3.72
Paramount Pictures		3.65
ABC		3.62
ESPN		3.42
Los Angeles Lakers		3.39
Kodak		3.31
Matrix		3.26
Gatorade		3.25
Lollapalooza		3.12
Warner Bros		3.05
NBA		3.00
NHL		2.87
Budweiser		2.71
Busch		2.71
Hot Wheels		2.68
Walmart		2.59
Hennessy		2.58
NFL		2.56
Carhartt		2.53
Dolce & Gabbana		2.50
Snoopy And The Peanuts Gang		2.45
Universal		2.37
Timberland		2.36
CBS		2.25
Cadillac		2.15
The Olympic Games		2.11
Transformers		2.10
Dr. Martens		2.07
Boeing		2.07