Colonel Reyel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
687,072
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:59:17 UTC
Genres
Scores
Biography
Avec une base de fans importante sur les réseaux sociaux et des clips vidéo visionnés plus de 150 millions de fois, Colonel Reyel s'est solidement établi comme une figure incontournable de la scène musicale française. Après une période de pause, il a retravaillé son identité artistique avec son équipe Step Out pour offrir un nouvel EP fidèle à ses racines, mettant en avant des mélodies accrocheuses et des rythmes caribéens qui ont contribué à son succès initial.
Colonel Reyel has momentum with 18-24 & 25-34 audiences—particularly in FRANCE, BELGIUM, CAMEROON. A heavily female (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 625,707 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Fnac, Galeries Lafayette, Auchan signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 687,072 · Engagements 11,469 · Rate 1.7% Posts 152 · Views 625,707 · Avg Likes 10,851 · Avg Comments 613 · Avg Views 625,707 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 25% 13-17: 10% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (25%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
FRANCE (67%) BELGIUM (6%) CAMEROON (5%) UNITED STATES (5%) SENEGAL (5%) |
Top regions: FRANCE (67%), BELGIUM (6%), CAMEROON (5%) |
| Platform Engagement | Instagram: 1,104 avg likes/post · Youtube: 625,707 avg views/post | Best reach: Youtube 625,707 avg views; best engagement: Youtube 9,747 avg likes |
Top Brand Affinities
Fnac
Galeries Lafayette
Auchan
Accor Hotels
Ricard
Kiabi
Air France
Longchamp
Ellesse
Carrefour
boohoo
JACQUEMUS
| Brand | Category | Score |
|---|---|---|
| Fnac | 38.02 | |
| Galeries Lafayette | 26.07 | |
| Auchan | 21.18 | |
| Accor Hotels | 17.71 | |
| Ricard | 17.71 | |
| Kiabi | 15.30 | |
| Air France | 13.83 | |
| Longchamp | 9.74 | |
| Ellesse | 9.41 | |
| Carrefour | 9.30 | |
| boohoo | 8.25 | |
| JACQUEMUS | 7.51 | |
| Pioneer | 6.63 | |
| Calzedonia | 6.61 | |
| Décathlon | 6.46 | |
| Pull&Bear | 6.07 | |
| KARL LAGERFELD | 6.05 | |
| Elle Magazine | 6.02 | |
| Kiko | 4.81 | |
| Lacoste | 4.70 | |
| Haribo | 4.54 | |
| NBC | 4.48 | |
| Timberland | 4.39 | |
| Bershka | 4.20 | |
| shein | 4.15 | |
| Stradivarius | 4.08 | |
| Montblanc | 3.93 | |
| Rover | 3.69 | |
| SheInside | 3.25 | |
| KENZO | 3.02 | |
| Sephora | 3.00 | |
| Burger King | 2.99 | |
| Primark | 2.91 | |
| Fenty beauty | 2.90 | |
| Lancôme | 2.86 | |
| Babybump | 2.61 | |
| Calvin Klein | 2.51 | |
| Peugeot | 2.49 | |
| Bugatti | 2.42 | |
| Garnier | 2.30 | |
| Fila | 2.26 | |
| Dolce & Gabbana | 2.26 | |
| Tarte Cosmetics | 2.23 | |
| Dr. Martens | 2.22 | |
| Make Up For Ever | 2.22 | |
| Too Faced Cosmetics | 2.08 | |
| Victoria's Secret | 2.04 | |
| ASOS | 1.99 | |
| Christian Dior | 1.94 | |
| GIVENCHY | 1.91 |
Official Profiles
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LoginArtist: Colonel Reyel
The map shows every radio station that aired Colonel Reyel today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:43:15 | Celui (Radio Edit) | Tipik [ex Pure FM] | Liège, BE | 8 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |