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Collard

Collard

Country: GB | Gender: male | Artist ID: 11e81bc7-07f3-1870-8b55-a0369fe50396

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Genres

r&b, funk & soulalternative r&br&b/souluk contemporary r&bcontemporary r&bsoul
Influential: 49.17% Fanbase: 16.85% Trending: 65.33%
Report Date: 2025-08-16

0

Total Streams

1,710

Social Media Followers

00:00:00

Hours Airplay

Scores

Score: DMDB 49.17% | Fanbase 16.85% | Trending 65.33% | CAREER STAGE: MID_LEVEL

Biography

Collard is a British singer-songwriter known for his soulful voice and unique blend of R&B and jazz influences. His music is characterized by smooth melodies and introspective lyrics, creating a captivating and emotive listening experience. With a sound that is both modern and nostalgic, Collard has been praised for his ability to seamlessly fuse different genres and create a fresh take on contemporary soul music.

Collard's music has garnered critical acclaim and a growing fan base, with his debut album "Unholy" receiving positive reviews from music critics. His dynamic vocals and innovative production have set him apart in the music scene, earning him recognition as a rising talent to watch. With a distinct style and undeniable talent, Collard continues to captivate audiences with his soulful sound and compelling storytelling.

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Artist Affinity

► Open Full Social Media Report
Report Date: 2025-08-16

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Collard score 32.11% — Very Strong bucket.
Product: Vinyl records of Collard's albums Product: Merchandise featuring Collard's branding Product: Exclusive behind-the-scenes content subscriptions
Followers:1,710
Engagements:549
Rate:32.1%
Posts:10
Views:68,009
Avg Likes:532
Avg Comments:28
Avg Views:68,009

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,710 · Engagements 549 · Rate 32.1%
Posts 10 · Views 68,009 · Avg Likes 532 · Avg Comments 28 · Avg Views 68,009 		Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 25-34: 45%
18-24: 41%
35-44: 6%
13-17: 4%
 Largest: 25-34 (45%); next: 18-24 (41%)
Gender Split Female: 49%
Male: 51%
Non-binary/Other: 0% 		Skews male (51%)
Top Countries No country breakdown.
Platform Engagement Youtube: 68,009 avg views/post Best reach: Youtube 68,009 avg views; best engagement: Youtube 532 avg likes

Recommendations

Products & Services
  • Vinyl records of Collard's albums
  • Merchandise featuring Collard's branding
  • Exclusive behind-the-scenes content subscriptions
  • Collaborative playlists on streaming platforms
  • Live concert tickets and VIP experiences
  • Music production workshops
  • Digital downloads of singles and albums
  • Collaborations with local artists
Marketing Angles
  • Highlight Collard's unique blend of R&B and jazz
  • Emphasize the emotional storytelling in his lyrics
  • Promote his live performances as intimate experiences
  • Leverage social media for fan engagement
  • Create video content showcasing his creative process
  • Utilize influencer partnerships to reach broader audiences
Content Themes
  • Exploration of modern soul music
  • Personal stories behind his songs
  • The fusion of genres in contemporary music
  • Behind-the-scenes of music production
  • Fan interactions and Q&A sessions
  • Cultural influences in his music
Partnership Brands
  • Spotify
  • Apple Music
  • SoundCloud
  • YouTube
  • Red Bull Music
  • Bose
  • Fender
  • Urban Outfitters
  • ASOS
  • NME
Top Brand Affinities
Brand Category Score
Affinity data is not available yet for this artist. Click the button below to check Social Media stats.
Open Social Media Report

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
Radio Airplay Change (min)
Song2025-08-222025-08-23Change
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams00+0
Royalties$0.00$0.00+0.00
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