Collard

Collard — r&b, funk & soul artist from GB.

Collard is a British singer-songwriter known for his soulful voice and unique blend of R&B and jazz influences. His music is characterized by smooth melodies…

Influence: 49.17% Fanbase: 16.85% Trending: 65.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

1,710

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-08 18:44:22 UTC

Genres

r&b, funk & soulalternative r&br&b/souluk contemporary r&bcontemporary r&bsoul

Biography

Collard is a British singer-songwriter known for his soulful voice and unique blend of R&B and jazz influences. His music is characterized by smooth melodies and introspective lyrics, creating a captivating and emotive listening experience. With a sound that is both modern and nostalgic, Collard has been praised for his ability to seamlessly fuse different genres and create a fresh take on contemporary soul music.

Collard's music has garnered critical acclaim and a growing fan base, with his debut album "Unholy" receiving positive reviews from music critics. His dynamic vocals and innovative production have set him apart in the music scene, earning him recognition as a rising talent to watch. With a distinct style and undeniable talent, Collard continues to captivate audiences with his soulful sound and compelling storytelling.

Top Brand Affinities

Report Date: 2025-08-16

Collard stands out with 25-34 & 18-24 audiences across key English-speaking markets. The profile is male-leaning (51%), and content lands hardest on Youtube, where posts average 68,009 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Spotify, Apple Music, SoundCloud, pointing to an obvious runway in Vinyl records of Collard's albums, Merchandise featuring Collard's branding, Exclusive behind-the-scenes content subscriptions. That mix of scale and cultural fit makes Collard a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Collard score 32.11% — Very Strong bucket.

Product: Vinyl records of Collard's albumsProduct: Merchandise featuring Collard's brandingProduct: Exclusive behind-the-scenes content subscriptions

Followers:1,710

Engagements:549

Rate:32.1%

Posts:10

Avg Likes:532

Avg Comments:28

Avg Views:68,009

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,710 · Engagements 549 · Rate 32.1% Posts 10 · Views 68,009 · Avg Likes 532 · Avg Comments 28 · Avg Views 68,009	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 41% 35-44: 6% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (41%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 68,009 avg views/post	Best reach: Youtube 68,009 avg views; best engagement: Youtube 532 avg likes