Colin Hay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
90,400
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 16:54:33 UTC
Genres
Scores
Biography
Born in Scotland and raised in Australia, Hay found international fame with Men at Work's hit songs "Down Under" and "Who Can It Be Now?" In the aftermath of the band's success, he embarked on a solo career in the U.S., releasing albums like Peaks & Valleys and Transcendental Highway in the '90s. Despite not reaching the same heights as his Men at Work days, Hay cultivated a dedicated following and gained renewed interest in his music through collaborations with actor Zach Braff. With a diverse discography and achievements in both music and acting, Hay's career has remained vibrant and influential over the years.
Colin Hay indexes high with fans in the 45-64 range in UNITED STATES, BRAZIL, AUSTRALIA. The skew is heavily male (88%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 1,582 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Spotify, Apple Music, Vinyl Me, Please, making Vinyl records of classic albums, Merchandise featuring iconic lyrics, Exclusive online concerts a natural test bed. Choose Colin Hay when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 90,400 · Engagements 187 · Rate 0.2% Posts 283 · Views 2,910 · Avg Likes 168 · Avg Comments 13 · Avg Views 2,910 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 33% 35-44: 27% 25-34: 26% 18-24: 12% |
Largest: 45-64 (33%); next: 35-44 (27%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
UNITED STATES (41%) BRAZIL (10%) AUSTRALIA (10%) UNITED KINGDOM (10%) CANADA (5%) |
Top regions: UNITED STATES (41%), BRAZIL (10%), AUSTRALIA (10%) |
| Platform Engagement | Tiktok: 1,582 avg views/post · Youtube: 1,328 avg views/post | Best reach: Tiktok 1,582 avg views; best engagement: Youtube 91 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Vinyl records of classic albums
- Merchandise featuring iconic lyrics
- Exclusive online concerts
- Music lessons or workshops
- Collaborative projects with indie artists
- Behind-the-scenes content
- Personalized video messages for fans
- Limited edition album releases
Marketing Angles
- Highlight the nostalgia of 80s music
- Emphasize the indie and folk-pop vibe
- Leverage collaborations with actors for cross-promotion
- Engage fans with storytelling about his journey
- Promote the unique blend of genres in his music
- Utilize social media for interactive Q&A sessions
Content Themes
- Acoustic versions of popular songs
- Fan stories and testimonials
- Behind-the-scenes of music creation
- Throwback posts to Men at Work days
- Music recommendations from Colin
- Collaborative content with other artists
Partnership Brands
- Spotify
- Apple Music
- Vinyl Me, Please
- Indie record stores
- Music streaming platforms
- Folk music festivals
- Merchandise companies
- Music education platforms
- Film and TV production companies
- Lifestyle brands targeting music lovers
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Colin Hay
The map shows every radio station that aired Colin Hay today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-19)
Total: 3,156,729
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,536,566 | 80.35% |
| [+] |
Last.fm |
620,163 | 19.65% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 19:01:37 | Down Under | ENERGY98 | Portland, OR, US | 156 |
| 2025-08-21 18:51:30 | Frozen Fields Of Snow | KRSH | Santa Rosa, US | 223 |
| 2025-08-21 15:35:21 | Down Under | RSN 927 | Melbourne, AU | 9 |
| 2025-08-21 14:18:33 | Down Under | Radio Margaritaville | Washington, D.C., US | 286 |
| 2025-08-21 13:36:28 | Down Under | 90FM | Blumenau, BR | 203 |
| 2025-08-21 13:30:31 | Down Under (feat. Colin Hay) - Majestic Remix | 104.1 Territory FM | Darwin, AU | 2 |
| 2025-08-21 12:30:38 | Ooh La La | WBSD | Burlington, US | 152 |
| 2025-08-21 09:15:52 | Down Under | The Edge 96.ONE | Sydney, AU | 132 |
| 2025-08-21 03:37:58 | Down Under | George FM | Tauranga, NZ | 132 |
| 2025-08-21 02:38:43 | Come Tumblin' Down | WMVY | Edgartown, US | 235 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |