Colin & Caroline

Colin & Caroline

Country: US

Influence: 50.00% Fanbase: 22.96% Trending: 63.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 19.60% • Very Strong

As of 2025-09-16

22,447

Social Media Followers

As of 2025-09-16

00:00:00

Hours Airplay

2025-10-08 20:12:31 UTC

Genres

popviral popindie poppopothersacoustic cover

Biography

Hailing from Richmond, VA, Colin Healy and Caroline Mauck's musical journey began separately before converging into the folk duo "Colin & Caroline." After reuniting in their hometown, the couple transitioned from covering songs to crafting original music, showcasing their harmonies and songwriting skills that caught the attention of Spotify and landed them a feature on the Netflix series "13 Reasons Why."

Colin & Caroline's heartfelt connection with their audience fuels their passion for creating music that resonates with listeners. With recent releases like "Cover Sessions, Vol. 2" and plans for an upcoming EP in 2024, the duo continues to evolve their sound and share their artistry with both new and existing fans.

Colin & Caroline Marketing Affinity & Brand Fit Data

Report Date: 2025-09-16

Colin & Caroline builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, PHILIPPINES. With a heavily female (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (416 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Crate and Barrel, Madewell point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Colin & Caroline score 0.34%Low bucket.
Brand: MOOGBrand: Crate and BarrelBrand: Madewell
Followers:22,447
Engagements:77
Rate:0.3%
Posts:647
Views:416
Avg Likes:76
Avg Comments:5
Avg Views:416

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 22,447 · Engagements 77 · Rate 0.3%
Posts 647 · Views 416 · Avg Likes 76 · Avg Comments 5 · Avg Views 416
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 30%
13-17: 7%
35-44: 6%
Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split Female: 56%
Male: 44%
Non-binary/Other: 0%
Skews female (56%)
Top Countries UNITED STATES (28%)
BRAZIL (11%)
PHILIPPINES (5%)
UNITED KINGDOM (4%)
INDIA (3%)
Top regions: UNITED STATES (28%), BRAZIL (11%), PHILIPPINES (5%)
Platform Engagement Instagram: 59 avg likes/post · Youtube: 416 avg views/post Best reach: Youtube 416 avg views; best engagement: Instagram 59 avg likes

Top Brand Affinities

MOOG
Score: 19.60
Crate and Barrel
Score: 17.60
Madewell
Score: 15.70
Akai
Score: 12.57
Amazon Music
Score: 12.23
West Elm
Score: 12.18
Pro Tools
Score: 10.72
Barstool Sports
Score: 10.19
Verizon
Score: 9.76
Sennheiser
Score: 9.52
Pottery Barn
Score: 9.07
J.Crew
Score: 8.96
Brand Category Score
MOOG 19.60
Crate and Barrel 17.60
Madewell 15.70
Akai 12.57
Amazon Music 12.23
West Elm 12.18
Pro Tools 10.72
Barstool Sports 10.19
Verizon 9.76
Sennheiser 9.52
Pottery Barn 9.07
J.Crew 8.96
Lowe's 8.85
Anthropologie 8.09
Kroger 7.70
Delta 7.00
Busch 6.94
Free People 6.61
iHeartRadio Music Awards 6.48
HomeGoods 6.36
Publix 6.26
Macy's 6.19
Acroyoga 6.15
Ableton 6.00
Bud Light 5.88
Margaritaville 5.68
The Home Depot 5.47
Wilton 5.38
Chick-fil-A 5.24
Taco Bell 5.09
Target 4.94
Coachella 4.93
Spotify Music 4.70
NBC 4.49
NORDSTROM 4.47
American Eagle 4.32
Summit Entertainment 4.06
Bethesda Softworks 4.04
Oculus 3.91
CNN 3.89
Airbnb 3.80
Kickstarter 3.70
Holden 3.66
Coors 3.58
Billabong 3.55
Tomorrowland 3.35
Campari 3.23
Heinz 3.15
Gatorade 3.06
ESPN 2.81

Official Profiles

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Artist: Colin & Caroline

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Radio Spins (2025-10-08)

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Popularity (2025-10-07)

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