
coldrain
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
426,783
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-07 18:29:36 UTC
Genres
Biography
Coldrain, a Japanese rock band formed in 2007, has made significant strides in the music industry since signing with an international record label in 2013. They have built a strong fanbase through European tours and festival appearances. In 2022, the band released their 7th album "Nonnegative" and embarked on a successful national tour, including their largest headline show to date. In February 2023, coldrain organized the well-received "BLARE FEST. 2023" in Nagoya, featuring both local and international artists. The band continues to captivate audiences with their high-energy performances at various shows and festivals. Their 2024 release, the single "Vengeance," serves as the theme song for the highly anticipated anime series "NINJA KAMUI" directed by Sunghoo Park.
coldrain reliably reaches 18-24 & 25-34 audiences in UNITED STATES, JAPAN, INDONESIA. The base is heavily male (73%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (14,700 avg views per post); Instagram layers on depth and replies. The audience sits near Impericon, Dr. Martens, Vivienne Westwood, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 426,783 · Engagements 6,827 · Rate 1.6% Posts 2,794 · Views 27,601 · Avg Likes 6,752 · Avg Comments 31 · Avg Views 27,601 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 53% 25-34: 35% 13-17: 6% 35-44: 5% |
Largest: 18-24 (53%); next: 25-34 (35%) |
Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
Top Countries |
UNITED STATES (17%) JAPAN (15%) INDONESIA (6%) BRAZIL (6%) THAILAND (4%) |
Top regions: UNITED STATES (17%), JAPAN (15%), INDONESIA (6%) |
Platform Engagement | Instagram: 5,235 avg likes/post · Tiktok: 14,700 avg views/post · Youtube: 12,901 avg views/post | Best reach: Tiktok 14,700 avg views; best engagement: Instagram 5,235 avg likes |
Top Brand Affinities
Impericon
Dr. Martens
Vivienne Westwood
Paul Smith
Monster Beverage
Square Enix
Gundam
Stüssy
Maison Margiela
Atmos
Bandai Namco
Capcom
Brand | Category | Score |
---|---|---|
Impericon | 57.90 | |
Dr. Martens | 14.62 | |
Vivienne Westwood | 14.56 | |
Paul Smith | 12.20 | |
Monster Beverage | 9.66 | |
Square Enix | 8.28 | |
Gundam | 7.14 | |
Stüssy | 7.05 | |
Maison Margiela | 7.01 | |
Atmos | 6.92 | |
Bandai Namco | 6.86 | |
Capcom | 6.63 | |
Final Fantasy | 5.54 | |
UNIQLO | 4.89 | |
Resident Evil | 4.56 | |
Olympus | 4.52 | |
Snoopy And The Peanuts Gang | 4.49 | |
The North Face | 4.27 | |
Vans | 4.16 | |
Pokemon | 4.03 | |
Reebok | 3.55 | |
Daniel Wellington | 3.47 | |
Supreme | 3.42 | |
Lush | 3.41 | |
Converse | 3.18 | |
Panasonic | 2.74 | |
Carhartt | 2.73 | |
Pokemon Go | 2.62 | |
Fujifilm | 2.53 | |
New Balance | 2.48 | |
Mazda | 2.40 | |
Fila | 2.35 | |
Nintendo | 2.30 | |
Star Wars | 2.24 | |
Sony | 2.16 | |
ASICS | 2.14 | |
GoPro | 2.14 | |
PlayStation | 2.14 | |
Costco | 2.09 | |
League of Legends | 1.98 | |
Red Bull | 1.97 | |
Spotify Music | 1.89 | |
Yves Saint Laurent | 1.84 | |
Ubisoft | 1.79 | |
Nike | 1.77 | |
IKEA | 1.75 | |
Pixar | 1.74 | |
Polo Ralph Lauren | 1.69 | |
Walt Disney | 1.67 | |
Christian Dior | 1.66 |
Official Profiles
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LoginArtist: coldrain
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-07)
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Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-06)
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