Cold Chisel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
67,100
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2026-01-01 13:51:41 UTC
Genres
Biography
After disbanding in 1983, Cold Chisel members pursued individual projects before reuniting in 1998 for a successful album and tour. Tragedy struck with the passing of drummer Steve Prestwich, leading to lineup changes and further album releases, including "No Plans" in 2012 and "The Perfect Crime" in 2015. The band continued to captivate audiences with high-drawing tours and archival releases, culminating in their ninth studio album, "Blood Moon," in 2019, showcasing their enduring legacy in Australian music.
Cold Chisel draws 25-34 & 45-64 audiences and holds attention in AUSTRALIA, UNITED STATES, NEW ZEALAND. The skew is heavily male (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 54,755 avg views per post, with Youtube sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 67,100 · Engagements 359 · Rate 0.5% Posts 82 · Views 54,755 · Avg Likes 331 · Avg Comments 43 · Avg Views 54,755 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 27% 45-64: 25% 35-44: 25% 18-24: 21% |
Largest: 25-34 (27%); next: 45-64 (25%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
AUSTRALIA (70%) UNITED STATES (7%) NEW ZEALAND (6%) UNITED KINGDOM (2%) CANADA (1%) |
Top regions: AUSTRALIA (70%), UNITED STATES (7%), NEW ZEALAND (6%) |
| Platform Engagement | Youtube: 54,755 avg views/post | Best reach: Youtube 54,755 avg views; best engagement: Youtube 331 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Cold Chisel
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















