Coco Jones

Coco Jones

Country: US | Gender: female

Influential: 68.62% Fanbase: 50.33% Trending: 77.76% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 13.64% • Very Strong

As of 2025-08-15

10,089,412

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 16:57:13 UTC

Genres

poppost-teen popmainstream popr&b, funk & soulr&b/soul

Biography

Coco Jones, raised in Nashville, TN, with a musical background and a father in the NFL, is now making her mark in the R&B scene after signing with High Standardz / Def Jam Recordings. Alongside her acting career, including a role in Peacock's Bel-Air, Jones has been involved in music from a young age, recording with her mother's support since she was 9.

Jones combines her acting and musical talents to deliver soulful and honest R&B music with powerful storytelling. Despite her young age, her music career has been a long time in the making, as she steps into the spotlight with a diary-like approach that resonates with audiences.

Coco Jones Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Coco Jones cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (75%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 255,400 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with boohoo, Champion, HBO Max, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Coco Jones score 1.30%Moderate bucket.
Brand: boohooBrand: ChampionBrand: HBO Max
Followers:10,089,412
Engagements:131,324
Rate:1.3%
Posts:1,035
Views:271,012
Avg Likes:129,295
Avg Comments:1,038
Avg Views:271,012

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 10,089,412 · Engagements 131,324 · Rate 1.3%
Posts 1,035 · Views 271,012 · Avg Likes 129,295 · Avg Comments 1,038 · Avg Views 271,012
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 29%
13-17: 8%
35-44: 6%
Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split Female: 75%
Male: 25%
Non-binary/Other: 0%
Skews female (75%)
Top Countries UNITED STATES (60%)
BRAZIL (5%)
UNITED KINGDOM (4%)
CANADA (4%)
NIGERIA (4%)
Top regions: UNITED STATES (60%), BRAZIL (5%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 96,088 avg likes/post · Tiktok: 255,400 avg views/post · Youtube: 15,612 avg views/post Best reach: Tiktok 255,400 avg views; best engagement: Instagram 96,088 avg likes

Top Brand Affinities

boohoo
Apparel & Fashion
Score: 13.64
Champion
Apparel & Fashion
Score: 12.35
HBO Max
Entertainment & Media
Score: 10.82
Coach
Accessories (Bags, Eyewear, Etc.)
Score: 9.68
T.J. Maxx
Apparel & Fashion
Score: 8.10
ASOS
Apparel & Fashion
Score: 7.99
FashionNova
Apparel & Fashion
Score: 7.59
Amazon Music
Entertainment & Media
Score: 7.47
Urban Outfitters
Apparel & Fashion
Score: 7.39
Macy's
Apparel & Fashion
Score: 7.05
MISSGUIDED
Apparel & Fashion
Score: 6.86
Marshalls
Apparel & Fashion
Score: 6.77
Brand Category Score
boohoo Apparel & Fashion 13.64
Champion Apparel & Fashion 12.35
HBO Max Entertainment & Media 10.82
Coach Accessories (Bags, Eyewear, Etc.) 9.68
T.J. Maxx Apparel & Fashion 8.10
ASOS Apparel & Fashion 7.99
FashionNova Apparel & Fashion 7.59
Amazon Music Entertainment & Media 7.47
Urban Outfitters Apparel & Fashion 7.39
Macy's Apparel & Fashion 7.05
MISSGUIDED Apparel & Fashion 6.86
Marshalls Apparel & Fashion 6.77
JACQUEMUS Apparel & Fashion 6.62
Maison Margiela Apparel & Fashion 6.23
ULTA Beauty Beauty & Personal Care 5.90
NORDSTROM Apparel & Fashion 5.76
Alexander McQueen Apparel & Fashion 5.59
UGG Apparel & Fashion 5.18
American Eagle Apparel & Fashion 5.16
Pic Collage Software, Apps & SaaS 5.13
NARS Cosmetics Beauty & Personal Care 4.96
Verizon Telecom & Internet Services 4.77
NBC Entertainment & Media 4.77
Steve Madden Apparel & Fashion 4.56
iHeartRadio Music Awards Entertainment 3.99
ESPN Entertainment & Media 3.93
Hennessy Alcoholic Beverages 3.84
OLD NAVY Apparel & Fashion 3.72
Marc Jacobs Apparel & Fashion 3.63
shein Apparel & Fashion 3.54
Calvin Klein Apparel & Fashion 3.40
Nickelodeon Entertainment 3.21
MTV Entertainment 3.19
Timberland Apparel & Fashion 3.17
Victoria's Secret Apparel & Fashion 3.15
Kodak Cameras & Photography 3.09
Polo Ralph Lauren Apparel & Fashion 2.91
Too Faced Cosmetics Beauty & Personal Care 2.87
New Balance Footwear 2.79
Christian Louboutin Apparel & Fashion 2.78
SheInside Apparel & Fashion 2.78
Levi's Apparel & Fashion 2.52
Walmart E-commerce & Marketplaces 2.49
Dolce & Gabbana Luxury & Designer 2.47
Forever 21 Apparel & Fashion 2.40
Lancôme Beauty & Personal Care 2.40
GAP Apparel & Fashion 2.37
Philips Consumer Electronics 2.28
The North Face Apparel & Fashion 2.26
Sneakerhead Footwear 2.25

Official Profiles

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Artist: Coco Jones

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 15:07:12 Here We Go (Uh Oh) 92Q Jams Baltimore Baltimore, MD, US 208
2025-08-21 14:48:05 Keep It Quiet WRSV Rocky Mount, NC, US 148
2025-08-21 14:46:55 Here We Go (Uh Oh) K104 Dallas, TX, US 193
2025-08-21 14:37:06 On Sight WBTJ Richmond, VA, US 251
2025-08-21 14:23:32 On Sight LITT Hip-Hop Los Angeles, US 256
2025-08-21 14:19:28 On Sight WGPR Detroit, MI, US 256
2025-08-21 14:13:27 ICU WMMJ-FM Bethesda, MD, US 209
2025-08-21 14:06:08 Taste (Live from the TERRELL SHOW / 2025) WAMJ-FM Atlanta, GA, US 177
2025-08-21 14:00:54 On Sight WKTT Live 97.5 FM Salisbury, US 256
2025-08-21 14:00:36 Taste (Live from the TERRELL SHOW / 2025) WAMJ-FM Atlanta, GA, US 8

Popularity (2025-10-06)

Platform%
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