COBRAH

COBRAH — pop artist from SE.

COBRAH, a Swedish artist born Clara Blom Christiensen, has carved out a unique niche with her self-described "BDSM pop" and "gay workout music" style,…

Influence: 56.61% Fanbase: 34.74% Trending: 67.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 41.48% • Very Strong

As of 2025-09-08

257,460

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 20:20:07 UTC

Genres

poppophyperpopalternativeescape roomelectronicelectronicelectropoptech house

Biography

COBRAH, a Swedish artist born Clara Blom Christiensen, has carved out a unique niche with her self-described "BDSM pop" and "gay workout music" style, showcased on releases like her 2021 EP and 2023 debut album, SUCCUBUS. Christiensen's background in musical theater and flute performance, combined with her bold aesthetic inspired by BDSM wear and ballroom culture, has garnered attention both in Europe and beyond. Notable moments include a Swedish Grammy nomination for her debut single "IDFKA" and a performance at a Charli XCX concert.

Following a period of laying low during the COVID-19 lockdowns in 2020, COBRAH re-emerged with hypnotic tracks like "Good Puss" and "Gooey Fluid Girls" on her self-titled EP in 2021, solidifying her status as an emerging artist to watch. Her debut full-length album, SUCCUBUS, released in 2023 under Atlantic Records, further showcases her shapeshifting artistry and boundary-pushing sound within the LGBTQ+ music community.

Top Brand Affinities

Report Date: 2025-09-08

COBRAH draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 11,397 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Sugarpill Cosmetics, UNIF, Grindr makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist COBRAH score 5.02% — Very Strong bucket.

Brand: Sugarpill CosmeticsBrand: UNIFBrand: Grindr

Followers:257,460

Engagements:12,936

Rate:5.0%

Posts:347

Avg Likes:12,781

Avg Comments:135

Avg Views:19,092

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 257,460 · Engagements 12,936 · Rate 5.0% Posts 347 · Views 19,092 · Avg Likes 12,781 · Avg Comments 135 · Avg Views 19,092	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 7% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (31%) BRAZIL (10%) CANADA (7%) UNITED KINGDOM (6%) FRANCE (5%)	Top regions: UNITED STATES (31%), BRAZIL (10%), CANADA (7%)
Platform Engagement	Instagram: 10,691 avg likes/post · Tiktok: 11,397 avg views/post · Youtube: 7,695 avg views/post	Best reach: Tiktok 11,397 avg views; best engagement: Instagram 10,691 avg likes

Top Brand Affinities

Sugarpill Cosmetics

Score: 41.48

UNIF

Score: 39.77

Grindr

Score: 32.63

Jean Paul Gaultier

Score: 25.12

Jeffrey Campbell

Score: 24.70

Mixcloud

Score: 15.27

Beauty Bay

Score: 15.20

Ableton

Score: 14.58

Depop

Score: 13.20

Vivienne Westwood

Score: 12.27

Acne Studios

Score: 11.28

Maison Margiela

Score: 10.42

Brand	Category	Score
Sugarpill Cosmetics		41.48
UNIF		39.77
Grindr		32.63
Jean Paul Gaultier		25.12
Jeffrey Campbell		24.70
Mixcloud		15.27
Beauty Bay		15.20
Ableton		14.58
Depop		13.20
Vivienne Westwood		12.27
Acne Studios		11.28
Maison Margiela		10.42
GENTLE MONSTER		10.17
Lime Crime		9.76
Glossier		8.80
SoundCloud		8.39
Barbie		7.67
Dr. Martens		7.29
Fenty beauty		6.76
Lollapalooza		6.67
Alexander McQueen		6.61
ASOS		6.57
MATTEL		6.37
Coachella		6.32
Hot Topic		6.11
Urban Outfitters		6.11
JACQUEMUS		5.97
Milani Cosmetics		5.76
NYX Cosmetics		5.44
Moschino		5.35
Marc Jacobs		5.26
Spotify Music		5.11
Tinder		4.98
BH Cosmetics		4.89
Balenciaga		4.71
Miu Miu		4.65
Coach		4.62
Polaroid		4.55
Vogue		4.53
Benefit Cosmetics		4.31
Versace		3.98
Showtime		3.72
Anastasia Beverly Hills		3.68
Kiko		3.63
Make Up For Ever		3.58
Pull&Bear		3.55
BALMAIN		3.42
NARS Cosmetics		3.34
Urban Decay Cosmetics		3.28
Too Faced Cosmetics		2.91

Official Profiles

Artist: COBRAH

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-19)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-19 12:47:18	MAMI	Dance radio	Prague, CZ	241
2025-08-19 12:28:14	QT	Primitive	Reims, FR	153
2025-08-19 09:35:52	QT	WMFO	Boston, US	143
2025-08-19 00:29:30	MAMI	George FM	Tauranga, NZ	124