CNCO Brand Affinity ranks highest Univision at 16.75% . Very Strong. Score DMDB 55.32% | Fanbase 67.13%

CNCO — pop artist from US.

Since forming in 2015, CNCO, a Latin GRAMMY nominated pop group, has gained prominence in the music industry. The group, consisting of Christopher (Ecuador),…

CNCO

Established

Country: US | Artist ID: 11e81bc9-5d40-56ba-a4d2-a0369fe50396

Find Artist

Genres

poplatin popboy bandpop en españolasian poplatinlatinreggaeton

Influential: 55.32% Fanbase: 67.13% Trending: 49.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 16.75% • Very Strong

As of 2025-09-09

18,297,554

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.32% | Fanbase 67.13% | Trending 49.42% | CAREER STAGE: MID_LEVEL

Biography

Since forming in 2015, CNCO, a Latin GRAMMY nominated pop group, has gained prominence in the music industry. The group, consisting of Christopher (Ecuador), Erick Brian (Cuba), Richard (Dominican Republic), and Zabdiel (Puerto Rico), emerged from Univision's La Banda competition, executive-produced by SYCO Entertainment, Ricky Martin, Univisión Communications Inc., and Saban Brands.

CNCO has amassed over 3 billion streams, 6.5 billion music video views, and 12 GOLD and PLATINUM certifications in the U.S. Their success includes accolades such as "The Best Latin Artist in 2018" at the People's Choice Awards, 10 Latin American Music Awards, and collaborations with artists like Little Mix, Becky G, and Enrique Iglesias.

Report Date: 2025-09-09

CNCO cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, ARGENTINA, BRAZIL. A heavily female (62%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 563,350 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Univision, iHeartRadio Music Awards, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CNCO score 0.91% — Low bucket.

Brand: UnivisionBrand: iHeartRadio Music AwardsBrand: Movistar

Followers:18,297,554

Engagements:165,814

Rate:0.9%

Posts:1,819

Avg Likes:157,780

Avg Comments:2,738

Avg Views:591,888

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,297,554 · Engagements 165,814 · Rate 0.9% Posts 1,819 · Views 591,888 · Avg Likes 157,780 · Avg Comments 2,738 · Avg Views 591,888	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 9% 35-44: 5%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (11%) ARGENTINA (10%) BRAZIL (9%) PERU (8%) MEXICO (7%)	Top regions: UNITED STATES (11%), ARGENTINA (10%), BRAZIL (9%)
Platform Engagement	Instagram: 91,615 avg likes/post · Tiktok: 563,350 avg views/post · Youtube: 28,538 avg views/post	Best reach: Tiktok 563,350 avg views; best engagement: Instagram 91,615 avg likes

Top Brand Affinities

Univision

Score: 16.75

iHeartRadio Music Awards

Score: 9.48

Movistar

Score: 8.36

Suavecito

Score: 7.09

Riachuelo

Score: 6.15

American Airlines

Score: 5.17

Cafecito

Score: 4.46

VidaSana

Score: 3.98

MTV

Score: 3.75

Pull&Bear

Score: 3.72

Moda Praia

Score: 3.48

Timberland

Score: 3.36

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Top Brand Affinities

Brand	Category	Score
Univision		16.75
iHeartRadio Music Awards		9.48
Movistar		8.36
Suavecito		7.09
Riachuelo		6.15
American Airlines		5.17
Cafecito		4.46
VidaSana		3.98
MTV		3.75
Pull&Bear		3.72
Moda Praia		3.48
Timberland		3.36
Lollapalooza		2.82
Calvin Klein		2.52
Coachella		2.51
Bershka		2.46
FashionNova		2.36
Victoria's Secret		2.30
Primark		2.25
shein		1.97
OREO		1.81
Forever 21		1.80
SheInside		1.65
Fenty beauty		1.64
Hollister Co		1.57
Polaroid		1.39
Universal		1.35
Tommy Hilfiger		1.23
Walt Disney		1.21
NYX Cosmetics		1.17
Vogue		1.15
Anastasia Beverly Hills		1.15
Airbnb		1.14
musical.ly		1.06
Huda Beauty		1.05
Maybelline		1.04
Guess		1.02
Pandora		1.01
Los Angeles Lakers		1.00
Heineken		0.99
Subaru		0.99
Pixar		0.99
Zara		0.96
Pepsi		0.95
Ferrari		0.94
Spotify Music		0.94
Puma		0.93
Marvel		0.92
Beats Electronics		0.88
H&M		0.88