Cmat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
480,756
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:45 UTC
Genres
Biography
Cmat maintains consistent pull among 18-24 & 25-34 audiences across IRELAND, UNITED KINGDOM, UNITED STATES. The audience leans male-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Youtube with 13,079 avg views per post; Instagram functions as the community touchpoint. Affinity with Arnotts, Guinness, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 480,756 · Engagements 17,289 · Rate 3.6% Posts 1,017 · Views 77,029 · Avg Likes 17,092 · Avg Comments 149 · Avg Views 77,029 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 34% 35-44: 15% 45-64: 9% |
Largest: 18-24 (37%); next: 25-34 (34%) |
| Gender Split |
Female: 48% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
IRELAND (32%) UNITED KINGDOM (29%) UNITED STATES (17%) SPAIN (3%) GERMANY (2%) |
Top regions: IRELAND (32%), UNITED KINGDOM (29%), UNITED STATES (17%) |
| Platform Engagement | Instagram: 11,850 avg likes/post · Youtube: 13,079 avg views/post | Best reach: Youtube 13,079 avg views; best engagement: Instagram 11,850 avg likes |
Top Brand Affinities
Arnotts
Guinness
Mixcloud
Ryanair
Jameson
River Island
Tesco
Waitrose
Nasty Gal
Selfridges
Depop
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Arnotts | 154.14 | |
| Guinness | 25.24 | |
| Mixcloud | 22.26 | |
| Ryanair | 16.96 | |
| Jameson | 14.33 | |
| River Island | 13.34 | |
| Tesco | 12.95 | |
| Waitrose | 12.32 | |
| Nasty Gal | 12.04 | |
| Selfridges | 11.68 | |
| Depop | 11.56 | |
| Tate Modern | 11.01 | |
| Vauxhall | 10.10 | |
| Sainsbury's | 10.07 | |
| Carlsberg | 9.33 | |
| Ableton | 8.49 | |
| Glossier | 8.07 | |
| Vivienne Westwood | 7.32 | |
| Marks & Spencer | 6.89 | |
| Showtime | 6.83 | |
| ASOS | 6.45 | |
| boohoo | 6.45 | |
| Primark | 6.44 | |
| Tinder | 6.24 | |
| New Line Cinema | 6.16 | |
| Spotify Music | 6.15 | |
| MISSGUIDED | 6.04 | |
| Topshop | 5.34 | |
| Hurley | 5.27 | |
| Baileys | 5.06 | |
| Dr. Martens | 5.02 | |
| Polaroid | 4.74 | |
| BBC | 4.10 | |
| Hennessy | 4.08 | |
| Aperol | 4.01 | |
| Vodafone | 3.84 | |
| Kickstarter | 3.79 | |
| Kodak | 3.76 | |
| Cadbury | 3.75 | |
| Pringles | 3.68 | |
| SoundCloud | 3.52 | |
| Lush | 3.45 | |
| Heinz | 3.26 | |
| Airbnb | 3.23 | |
| Lollapalooza | 3.20 | |
| Urban Outfitters | 3.04 | |
| Urban Decay Cosmetics | 2.91 | |
| Coachella | 2.91 | |
| Columbia Pictures | 2.91 | |
| Heineken | 2.90 |
Official Profiles
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LoginArtist: Cmat
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 03:00 UTC | Girls Just Wanna Weekend 2026 | Barceló Maya Grand Resort | Playa del Carmen, Mexico | — |
| 2026-01-21 03:00 UTC | Cmat | The Astor Theatre | Perth, Australia | |
| 2026-01-24 04:00 UTC | Cmat | Enmore Theatre | Sydney, Australia | |
| 2026-01-25 04:00 UTC | Cmat | Enmore Theatre | Sydney, Australia | |
| 2026-01-26 03:30 UTC | Cmat | Fortitude Music Hall | brisbane central business district, Australia | |
| 2026-01-28 03:30 UTC | Cmat | Forum Melbourne | Melbourne, Australia | |
| 2026-01-29 03:30 UTC | Cmat | Forum Melbourne | Melbourne, Australia | |
| 2026-03-07 03:00 UTC | Cmat | Edinburgh Corn Exchange | City of Edinburgh, United Kingdom | |
| 2026-03-07 03:00 UTC | Cmat | O2 Academy Edinburgh | City of Edinburgh, United Kingdom | |
| 2026-03-08 03:00 UTC | Cmat | Edinburgh Corn Exchange | City of Edinburgh, United Kingdom | |
| 2026-03-08 03:00 UTC | Cmat | O2 Academy Edinburgh | City of Edinburgh, United Kingdom | |
| 2026-03-10 02:00 UTC | Cmat | Brighton Centre | Sacramento, United States | |
| 2026-03-10 02:00 UTC | Cmat | Brighton Centre | Brighton, United Kingdom | |
| 2026-03-12 02:00 UTC | Cmat | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2026-03-13 02:00 UTC | Cmat | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2026-03-14 01:30 UTC | Cmat | Alexandra Palace Theatre | London, United Kingdom | |
| 2026-03-16 02:00 UTC | Cmat | Annabel | Rotterdam, Netherlands | |
| 2026-03-17 02:00 UTC | Cmat | Ancienne Belgique | Brussels, Belgium | |
| 2026-03-19 03:00 UTC | Cmat, Couch | TivoliVredenburg | Utrecht, Netherlands | |
| 2026-03-20 02:00 UTC | Cmat | Muziekgieterij | Maastricht, Netherlands | |
| 2026-03-22 02:00 UTC | Cmat | Vega | Copenhagen, Denmark | |
| 2026-03-24 03:00 UTC | Cmat | Fållan | Stockholm, Sweden | |
| 2026-03-25 02:00 UTC | Cmat | Rockefeller Music Hall | Oslo, Norway | |
| 2026-03-25 02:00 UTC | Cmat, Rockefeller Scene | Rockefeller | Oslo, Norway | |
| 2026-03-27 03:00 UTC | Cmat | ASTRA Kulturhaus | Berlin, Germany | |
| 2026-03-28 02:00 UTC | Cmat | Technikum | Grafing, Germany | |
| 2026-03-28 03:00 UTC | Cmat | Technikum (im Werksviertel Mitte) | Munich, Germany | |
| 2026-03-30 02:00 UTC | Cmat | Kaufleuten | Zürich, Switzerland | |
| 2026-03-31 04:00 UTC | Cmat | Magazzini Generali | Milan, Italy | |
| 2026-04-03 03:00 UTC | Cmat | Le Trianon | Paris, France | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
