Cmat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
480,756
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:42:30 UTC
Genres
Scores
Biography
Cmat maintains consistent pull among 18-24 & 25-34 audiences across IRELAND, UNITED KINGDOM, UNITED STATES. The audience leans male-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Youtube with 13,079 avg views per post; Instagram functions as the community touchpoint. Affinity with Arnotts, Guinness, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 480,756 · Engagements 17,289 · Rate 3.6% Posts 1,017 · Views 77,029 · Avg Likes 17,092 · Avg Comments 149 · Avg Views 77,029 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 34% 35-44: 15% 45-64: 9% |
Largest: 18-24 (37%); next: 25-34 (34%) |
| Gender Split |
Female: 48% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
IRELAND (32%) UNITED KINGDOM (29%) UNITED STATES (17%) SPAIN (3%) GERMANY (2%) |
Top regions: IRELAND (32%), UNITED KINGDOM (29%), UNITED STATES (17%) |
| Platform Engagement | Instagram: 11,850 avg likes/post · Youtube: 13,079 avg views/post | Best reach: Youtube 13,079 avg views; best engagement: Instagram 11,850 avg likes |
Top Brand Affinities
Arnotts
Guinness
Mixcloud
Ryanair
Jameson
River Island
Tesco
Waitrose
Nasty Gal
Selfridges
Depop
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Arnotts | 154.14 | |
| Guinness | 25.24 | |
| Mixcloud | 22.26 | |
| Ryanair | 16.96 | |
| Jameson | 14.33 | |
| River Island | 13.34 | |
| Tesco | 12.95 | |
| Waitrose | 12.32 | |
| Nasty Gal | 12.04 | |
| Selfridges | 11.68 | |
| Depop | 11.56 | |
| Tate Modern | 11.01 | |
| Vauxhall | 10.10 | |
| Sainsbury's | 10.07 | |
| Carlsberg | 9.33 | |
| Ableton | 8.49 | |
| Glossier | 8.07 | |
| Vivienne Westwood | 7.32 | |
| Marks & Spencer | 6.89 | |
| Showtime | 6.83 | |
| ASOS | 6.45 | |
| boohoo | 6.45 | |
| Primark | 6.44 | |
| Tinder | 6.24 | |
| New Line Cinema | 6.16 | |
| Spotify Music | 6.15 | |
| MISSGUIDED | 6.04 | |
| Topshop | 5.34 | |
| Hurley | 5.27 | |
| Baileys | 5.06 | |
| Dr. Martens | 5.02 | |
| Polaroid | 4.74 | |
| BBC | 4.10 | |
| Hennessy | 4.08 | |
| Aperol | 4.01 | |
| Vodafone | 3.84 | |
| Kickstarter | 3.79 | |
| Kodak | 3.76 | |
| Cadbury | 3.75 | |
| Pringles | 3.68 | |
| SoundCloud | 3.52 | |
| Lush | 3.45 | |
| Heinz | 3.26 | |
| Airbnb | 3.23 | |
| Lollapalooza | 3.20 | |
| Urban Outfitters | 3.04 | |
| Urban Decay Cosmetics | 2.91 | |
| Coachella | 2.91 | |
| Columbia Pictures | 2.91 | |
| Heineken | 2.90 |
Official Profiles
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LoginArtist: Cmat
The map shows every radio station that aired Cmat today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 13:00:23 | EURO-COUNTRY | LRT Opus | Vilnius, LT | 294 |
| 2025-08-21 12:33:58 | Take A Sexy Picture Of Me | Radio 1 | Brussels, BE | 219 |
| 2025-08-21 12:11:17 | Take A Sexy Picture Of Me | iRadio | Dublin, IE | 209 |
| 2025-08-21 12:06:38 | EURO-COUNTRY | RTÉ 2FM | Dublin, IE | 250 |
| 2025-08-21 12:02:28 | EURO-COUNTRY | BBC Radio 6 | London, GB | 292 |
| 2025-08-21 11:54:49 | Take A Sexy Picture Of Me | Studio Brussel | Brussels, BE | 225 |
| 2025-08-21 11:52:03 | Take A Sexy Picture Of Me | P3 | Stockholm, SE | 224 |
| 2025-08-21 11:21:57 | The Jamie Oliver Petrol Station | Pinguin Radio | The Hague, NL | 314 |
| 2025-08-21 10:55:20 | Running/Planning | World Radio Switzerland | Zürich, CH | 223 |
| 2025-08-21 10:29:27 | Take A Sexy Picture Of Me | Cool FM | Belfast, GB | 221 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |