Clutch
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
421,034
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:56:30 UTC
Genres
Biography
In 2007, Clutch worked with producer Joe Barresi on From Beale Street to Oblivion, followed by Full Fathom Five: Audio Field Recordings 2007-2008 and Strange Cousins from the West in 2009. Their tenth album, Earth Rocker, marked a chart success, leading to further touring and the release of Psychic Warfare in 2015. Throughout their career, Clutch has stayed true to their distinctive sound, blending different musical elements to create a loyal fan base and a lasting impact on the rock scene.
Clutch cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (84%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 7,882 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Live Nation, MOOG, mapping to Merchandise like t-shirts and hoodies, Vinyl records and special edition albums, Concert tickets and VIP experiences. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 421,034 · Engagements 1,474 · Rate 0.4% Posts 874 · Views 7,882 · Avg Likes 1,416 · Avg Comments 83 · Avg Views 7,882 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 24% 18-24: 21% 45-64: 15% |
Largest: 25-34 (39%); next: 35-44 (24%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (44%) CANADA (7%) UNITED KINGDOM (7%) BRAZIL (4%) GREECE (3%) |
Top regions: UNITED STATES (44%), CANADA (7%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 876 avg likes/post · Youtube: 7,882 avg views/post | Best reach: Youtube 7,882 avg views; best engagement: Instagram 876 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Sennheiser
Miller Lite
Tagaz
Pilsner Urquell
Pro Tools
Amazon Music
Hasbro
Pontiac
Bonneville
Recommendations
Products & Services
- Merchandise like t-shirts and hoodies
- Vinyl records and special edition albums
- Concert tickets and VIP experiences
- Music gear collaborations with brands
- Exclusive online content subscriptions
- Music streaming service partnerships
- Branded alcoholic beverages
- Collaborative playlists on streaming platforms
- Music-themed video games
- Live concert streaming services
- Music production software discounts
- Fan club memberships
Marketing Angles
- Highlight the band's unique sound blending rock and blues
- Leverage nostalgia for 90s rock music
- Engage fans with behind-the-scenes content
- Promote live performances and tours
- Utilize social media for fan interaction
- Create themed events around album releases
Content Themes
- The evolution of rock music
- Stories behind the band's albums
- Fan testimonials and experiences
- Collaborations with other artists
- Music production insights
- Live performance highlights
Partnership Brands
- Ampeg
- Sennheiser
- Live Nation
- MOOG
- Amazon Music
- Harley-Davidson
- Jameson
- Pilsner Urquell
- Pro Tools
- Budweiser
- Guinness
- Monster Beverage
- WWE
- Comedy Central
- Paramount Pictures
- Dr. Martens
- Tim Hortons
- Kickstarter
- Verizon
- Columbia Pictures
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 103.83 |
| Live Nation | Entertainment | 20.61 |
| MOOG | Automotive | 19.47 |
| Sennheiser | Audio & Music Gear | 16.83 |
| Miller Lite | Alcoholic Beverages | 13.85 |
| Tagaz | Automotive | 12.71 |
| Pilsner Urquell | Alcoholic Beverages | 10.60 |
| Pro Tools | Tools, DIY & Garden | 9.65 |
| Amazon Music | Entertainment & Media | 9.25 |
| Hasbro | Toys & Games | 8.68 |
| Pontiac | Automotive | 8.43 |
| Bonneville | Apparel & Fashion | 8.16 |
| Jameson | Alcoholic Beverages | 7.11 |
| Jagermeister | Alcoholic Beverages | 6.54 |
| Columbia Pictures | Entertainment | 6.44 |
| Harley-Davidson | Automotive | 6.40 |
| DeLorean Motor Company | Automotive | 6.22 |
| NHL | Sports & Outdoors | 6.15 |
| Fallout | Gaming & Esports (Software/Titles) | 6.00 |
| Spotify Music | Entertainment & Media | 5.39 |
| MATTEL | Toys & Games | 5.24 |
| Tim Hortons | Food & Snacks | 5.15 |
| Kickstarter | E-commerce & Marketplaces | 5.11 |
| Walgreens | Health & Wellness | 5.07 |
| Budweiser | Beverages | 4.91 |
| Coors | Alcoholic Beverages | 4.82 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 4.69 |
| Bud Light | Alcoholic Beverages | 4.42 |
| Star Wars | Entertainment | 4.30 |
| Bandai Namco | Entertainment | 4.29 |
| Resident Evil | Gaming & Esports (Software/Titles) | 4.29 |
| Guinness | Alcoholic Beverages | 4.26 |
| Monster Beverage | Beverages | 4.22 |
| Jack Daniels | Beverages | 4.16 |
| Comedy Central | Entertainment & Media | 4.10 |
| Sega | Entertainment | 4.05 |
| WWE | Entertainment | 3.96 |
| Holden | Automotive | 3.95 |
| Verizon | Telecom & Internet Services | 3.78 |
| Paramount Pictures | Entertainment & Media | 3.70 |
| Cadillac | Automotive | 3.63 |
| Prismacolor | Books, Stationery & Office | 3.63 |
| Warner Bros | Entertainment | 3.60 |
| GMC | Automotive | 3.55 |
| Dr. Martens | Apparel & Fashion | 3.50 |
| Nickelodeon | Entertainment | 3.50 |
| AMC | Entertainment | 3.48 |
| Heinz | Food & Snacks | 3.44 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 3.41 |
| The Witcher | Entertainment | 3.28 |
Official Profiles
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LoginArtist: Clutch
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 13:00:10 | Cypress Grove | FIP Metal | Paris, FR | 158 |
| 2025-08-21 12:56:19 | Electric Worry | Radio Rock | Helsinki, FI | 27 |
| 2025-08-21 12:41:00 | The Mob Goes Wild | OUI FM ALTERNATIF | Paris, FR | 207 |
| 2025-08-21 07:34:18 | Worm Drink | FIP Metal | Paris, FR | 186 |
| 2025-08-21 05:43:58 | How to Shake Hands | Planet Rock | London, GB | 224 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
