Clueso
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
725,586
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:04:56 UTC
Genres
Biography
Throughout his career, Clueso ventured into different genres, winning awards and achieving commercial success in the German music scene. Notably, his sixth album, "Stadtrandlichter," debuted at number one and reached gold status. Transitioning to an acoustic sound, his album "Neuanfang" also topped the charts in 2016, showcasing his versatility and continued musical growth.
Clueso maintains consistent pull among 18-24 & 25-34 audiences across GERMANY, AUSTRIA, UNITED STATES. The audience leans female-leaning (50%), so brand cues around style and status perform well. The clearest reach is on Youtube with 19,387 avg views per post; Instagram functions as the community touchpoint. Affinity with Sinn, Commerzbank, Tchibo makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 725,586 · Engagements 11,899 · Rate 1.6% Posts 764 · Views 33,737 · Avg Likes 11,697 · Avg Comments 595 · Avg Views 33,737 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 36% 35-44: 14% 45-64: 7% |
Largest: 18-24 (40%); next: 25-34 (36%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
GERMANY (75%) AUSTRIA (6%) UNITED STATES (3%) BRAZIL (2%) SPAIN (1%) |
Top regions: GERMANY (75%), AUSTRIA (6%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 9,708 avg likes/post · Tiktok: 14,350 avg views/post · Youtube: 19,387 avg views/post | Best reach: Youtube 19,387 avg views; best engagement: Instagram 9,708 avg likes |
Top Brand Affinities
Sinn
Commerzbank
Tchibo
Edeka
Augustiner Helles
PowerFood
Hummel
Braun
Beck`s
Lufthansa
CouchSurfing
Rituals
| Brand | Category | Score |
|---|---|---|
| Sinn | 46.08 | |
| Commerzbank | 45.03 | |
| Tchibo | 37.48 | |
| Edeka | 28.32 | |
| Augustiner Helles | 27.86 | |
| PowerFood | 25.73 | |
| Hummel | 25.64 | |
| Braun | 19.63 | |
| Beck`s | 19.57 | |
| Lufthansa | 16.25 | |
| CouchSurfing | 16.01 | |
| Rituals | 15.69 | |
| ESPRIT | 15.51 | |
| Nakd | 15.06 | |
| Gamescom | 14.24 | |
| TUI Group | 12.69 | |
| Thermomix | 11.76 | |
| Paulaner | 11.59 | |
| Zimmermann | 11.10 | |
| Zalando | 10.89 | |
| Sennheiser | 10.46 | |
| Lidl | 10.19 | |
| Calzedonia | 9.98 | |
| Lollapalooza | 7.48 | |
| essie | 6.99 | |
| Haribo | 6.87 | |
| PLAYMOBIL | 6.85 | |
| Lindt | 6.55 | |
| KARL LAGERFELD | 6.48 | |
| Aperol | 5.75 | |
| Heinz | 5.47 | |
| Ryanair | 5.07 | |
| ALDI | 4.58 | |
| Ableton | 4.43 | |
| Opel | 4.43 | |
| Daniel Wellington | 4.29 | |
| Leica | 4.27 | |
| IKEA | 4.26 | |
| Ray-Ban | 4.00 | |
| Nespresso | 3.96 | |
| Polaroid | 3.92 | |
| Geocaching | 3.42 | |
| Olympus | 3.41 | |
| Summit Entertainment | 3.37 | |
| Carhartt | 3.27 | |
| ASOS | 3.10 | |
| Michael Kors | 3.06 | |
| Martini | 3.00 | |
| Busch | 2.97 | |
| Babybump | 2.94 |
Official Profiles
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LoginArtist: Clueso
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-29 03:30 UTC | Clueso | Messehalle Erfurt | Erfurt, Germany | |
| 2025-12-30 03:30 UTC | Clueso | Messehalle Erfurt | Erfurt, Germany | |
| 2026-03-14 07:00 UTC | Clueso | Brose Arena | Bamberg, Germany | |
| 2026-03-16 07:00 UTC | Clueso | Porsche Arena | Stuttgart, Germany | |
| 2026-03-18 02:00 UTC | Clueso | Messe+congress Centrum Halle Münsterland | Münster, Germany | |
| 2026-03-20 03:00 UTC | Clueso | Barclays Arena | Hamburg, Germany | |
| 2026-03-21 02:00 UTC | Clueso | Swiss Life Hall | Hanover, Germany | |
| 2026-03-22 03:00 UTC | Clueso | Uber Arena | Berlin, Germany | |
| 2026-03-24 03:00 UTC | Clueso, Deja | Festhalle Frankfurt | Frankfurt, Germany | |
| 2026-03-25 02:00 UTC | Clueso | Olympiahalle München | Munich, Germany | |
| 2026-03-27 02:00 UTC | Clueso | Lanxess Arena | Cologne, Germany | |
| 2026-03-27 07:00 UTC | Clueso | QUARTERBACK Immobilien ARENA | Leipzig, Germany | |
| 2026-03-28 03:00 UTC | Clueso | Arena Leipzig | Leipzig, Germany |
