Club Kuru

Club Kuru

Country: GB

Influential: 50.27% Fanbase: 20.97% Trending: 64.92%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 58.62% • Very Strong

As of 2025-09-09

9,636

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:19:25 UTC

Genres

r&b, funk & soulvapor soulrockneo-psychedelicindie garage rockrockalternativealternativeindie rock

Scores

Score: DMDB 50.30% | Fanbase 21.00% | Trending 64.90% | CAREER STAGE: MID_LEVEL

Biography

Based in South East London, Laurie Erskine leads Club Kuru, a psych rock project influenced by jazz, classical, religious music, and iconic acts like Pink Floyd and Led Zeppelin. The band gained recognition with their first two albums in 2018 and 2019, securing spots on 6Music, a sync on HBO's High Maintenance, and a tour with Jungle. After a hiatus, Laurie reformed Club Kuru with a new lineup, blending pop-infused psychedelia with a soulful sound.

With a renewed focus on engineering and jazz roots, Club Kuru's latest album, 'Before the World,' reflects personal growth and transitions, showcasing the band's evolution towards a richer, more soulful sound.
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Club Kuru Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Club Kuru has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (62%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 7,527 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Akg, Ampeg signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Club Kuru score 3.30%Very Strong bucket.
Brand: MOOGBrand: AkgBrand: Ampeg
Followers:9,636
Engagements:318
Rate:3.3%
Posts:54
Views:7,527
Avg Likes:308
Avg Comments:15
Avg Views:7,527

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,636 · Engagements 318 · Rate 3.3%
Posts 54 · Views 7,527 · Avg Likes 308 · Avg Comments 15 · Avg Views 7,527
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 37%
35-44: 8%
13-17: 7%
Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries UNITED STATES (21%)
UNITED KINGDOM (12%)
BRAZIL (10%)
INDONESIA (6%)
CANADA (4%)
Top regions: UNITED STATES (21%), UNITED KINGDOM (12%), BRAZIL (10%)
Platform Engagement Instagram: 172 avg likes/post · Youtube: 7,527 avg views/post Best reach: Youtube 7,527 avg views; best engagement: Instagram 172 avg likes

Top Brand Affinities

MOOG
Score: 58.62
Akg
Score: 28.65
Ampeg
Score: 24.33
Ableton
Score: 23.33
Sennheiser
Score: 21.77
Mixcloud
Score: 20.41
Pro Tools
Score: 14.93
Vauxhall
Score: 14.38
Tate Modern
Score: 11.98
Akai
Score: 11.81
Amazon Music
Score: 10.49
Fred Perry
Score: 10.09
Brand Category Score
MOOG 58.62
Akg 28.65
Ampeg 24.33
Ableton 23.33
Sennheiser 21.77
Mixcloud 20.41
Pro Tools 14.93
Vauxhall 14.38
Tate Modern 11.98
Akai 11.81
Amazon Music 10.49
Fred Perry 10.09
Selfridges 9.56
Kodak 9.42
Spotify Music 8.96
Easyjet 8.89
Vivienne Westwood 8.80
Acne Studios 8.04
SoundCloud 7.86
JACQUEMUS 7.26
Maison Margiela 6.62
Dr. Martens 6.56
Loewe 6.22
Lollapalooza 6.00
Coachella 5.95
BBC 5.57
Beats Electronics 5.37
Polaroid 5.18
Tesco 5.11
Ryanair 4.87
Fujifilm 4.74
Kickstarter 4.61
Alexander McQueen 4.48
MTV 4.48
Miu Miu 4.38
Guinness 4.35
Leica 4.06
Emporium 3.85
Olympus 3.76
Harrods 3.76
Tinder 3.54
Urban Outfitters 3.54
Marc Jacobs 3.23
Showtime 3.21
Lush 2.77
Garnier 2.73
Topshop 2.71
Paramount Pictures 2.64
Aperol 2.56
Airbnb 2.54

Official Profiles

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Artist: Club Kuru

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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