clipping.

clipping.

Country: US

Influence: 58.14% Fanbase: 36.88% Trending: 68.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-16

72,600

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:52:29 UTC

Genres

alternativeescape roomhip-hop & raphip-hop/rapalternative hip hopindustrial hip hopexperimental hip hophip hop

Biography

Clipping, consisting of Daveed Diggs, William Hutson, and Jonathan Snipes, have crafted a narrative-driven approach to music throughout their discography, incorporating elements of science fiction into their innovative sound. While their previous projects have followed traditional album-length concepts, their latest release, Dead Channel Sky, takes on a mixtape format, presenting a series of concise tracks that collectively paint a vivid picture of a potential reality. The album seamlessly blends classic and modern influences, offering a fresh take on the intersection of hip-hop and cyberpunk.

In Dead Channel Sky, Clipping explores an alternate present where iconic figures from hip-hop and cyberpunk history coexist as superheroes and legends, while various music movements of the past decades continue to thrive. The album serves as a textured map of these intertwined genres, reflecting on the enduring impact of audio warfare and the evolving significance of musical legacies. Through its intricate storytelling and sonic experimentation, Clipping delivers a compelling snapshot of a fictional world shaped by the diverse sounds and styles of past eras.

clipping. Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

clipping. indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (70%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 31,704 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Nike (streetwear collaborations), Red Bull (music events and sponsorships), Adobe (creative software for artists), making Merchandise featuring album artwork, Exclusive behind-the-scenes content, Virtual reality experiences of live performances a natural test bed. Choose clipping. when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist clipping. score 4.62%Very Strong bucket.
Product: Merchandise featuring album artworkProduct: Exclusive behind-the-scenes contentProduct: Virtual reality experiences of live performances
Followers:72,600
Engagements:3,353
Rate:4.6%
Posts:34
Views:31,704
Avg Likes:3,094
Avg Comments:251
Avg Views:31,704

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 72,600 · Engagements 3,353 · Rate 4.6%
Posts 34 · Views 31,704 · Avg Likes 3,094 · Avg Comments 251 · Avg Views 31,704
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 36%
35-44: 11%
13-17: 6%
Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (49%)
UNITED KINGDOM (7%)
CANADA (6%)
AUSTRALIA (4%)
FRANCE (3%)
Top regions: UNITED STATES (49%), UNITED KINGDOM (7%), CANADA (6%)
Platform Engagement Youtube: 31,704 avg views/post Best reach: Youtube 31,704 avg views; best engagement: Youtube 3,094 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Recommendations

Products & Services
  • Merchandise featuring album artwork
  • Exclusive behind-the-scenes content
  • Virtual reality experiences of live performances
  • Collaborative mixtape with emerging artists
  • Limited edition vinyl releases
  • Interactive storytelling apps
  • Music production workshops
  • Fan club memberships with exclusive perks
Marketing Angles
  • Highlight the narrative-driven approach of the music
  • Emphasize the fusion of hip-hop and cyberpunk themes
  • Engage fans with sci-fi inspired visuals
  • Leverage storytelling in marketing campaigns
  • Create interactive content that allows fans to explore the album's themes
  • Utilize social media challenges to promote new releases
Content Themes
  • Exploration of sci-fi and hip-hop intersections
  • Behind-the-scenes looks at the creative process
  • Fan interpretations of album themes
  • Live Q&A sessions with the band
  • Music video breakdowns and analyses
  • Collaborations with visual artists
Partnership Brands
  • Nike (streetwear collaborations)
  • Red Bull (music events and sponsorships)
  • Adobe (creative software for artists)
  • Sony Music (distribution and promotion)
  • Bandcamp (direct-to-fan sales)
  • Twitch (live streaming performances)
  • Spotify (exclusive playlists and features)
  • Urban Outfitters (merchandising opportunities)
  • Comic book publishers (sci-fi themed collaborations)
  • Tech companies (VR experiences)
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: clipping.

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 11:20:54 Change the Channel Radio Kampus FM Warsaw, PL 133
2025-08-21 10:44:45 Say the Name ČRo Radio Wave Prague, CZ 296
2025-08-21 10:33:48 Air 'Em Out Urgent FM Ghent, BE 221
2025-08-21 08:51:04 Welcome Home Warrior (feat. Aesop Rock) LRT Opus Vilnius, LT 221
2025-08-21 08:34:03 Sheared - Pinking Shears Rework Kanal K Wettingen, CH 184
2025-08-21 06:41:27 Nothing is Safe Soho Radio London, GB 266
2025-08-21 06:33:56 Polaroids KALX San Francisco, CA, US 234
2025-08-21 02:18:29 Haunting (interlude) Radio Campus Paris Paris, FR 56
2025-08-21 00:04:49 Code Radio Campus Bruxelles Brussels, BE 194

Popularity (2025-10-06)

Platform%
No data.

Trending Artist