CLAY
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
105,946
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:47:10 UTC
Genres
Scores
Biography
CLAY keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, MEXICO. The composition is heavily male (74%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,085 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Jeffrey Campbell, Jean Paul Gaultier, REVOLVE supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 105,946 · Engagements 113 · Rate 0.1% Posts 753 · Views 1,679 · Avg Likes 99 · Avg Comments 43 · Avg Views 1,679 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 35% 35-44: 14% 45-64: 7% |
Largest: 25-34 (40%); next: 18-24 (35%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (14%) MEXICO (6%) ARGENTINA (4%) INDONESIA (4%) |
Top regions: UNITED STATES (16%), BRAZIL (14%), MEXICO (6%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 594 avg views/post · Youtube: 1,085 avg views/post | Best reach: Youtube 1,085 avg views; best engagement: Tiktok 55 avg likes |
Top Brand Affinities
Jeffrey Campbell
Jean Paul Gaultier
REVOLVE
Amazon Music
Acne Studios
Nasty Gal
Armani Beauty
Madewell
JACQUEMUS
Marni
Pro Tools
Barbie
| Brand | Category | Score |
|---|---|---|
| Jeffrey Campbell | 26.40 | |
| Jean Paul Gaultier | 18.96 | |
| REVOLVE | 17.54 | |
| Amazon Music | 16.08 | |
| Acne Studios | 14.60 | |
| Nasty Gal | 12.87 | |
| Armani Beauty | 12.30 | |
| Madewell | 10.25 | |
| JACQUEMUS | 10.21 | |
| Marni | 9.68 | |
| Pro Tools | 9.02 | |
| Barbie | 8.93 | |
| Glossier | 8.93 | |
| Free People | 8.79 | |
| Vivienne Westwood | 8.27 | |
| Maison Margiela | 7.89 | |
| Steve Madden | 7.29 | |
| Coachella | 7.04 | |
| Loewe | 6.76 | |
| Ableton | 6.04 | |
| Coach | 5.43 | |
| ULTA Beauty | 5.05 | |
| iHeartRadio Music Awards | 4.91 | |
| Miu Miu | 4.89 | |
| Alexander McQueen | 4.66 | |
| boohoo | 4.60 | |
| Urban Outfitters | 4.57 | |
| ABC | 4.42 | |
| Showtime | 4.32 | |
| Marc Jacobs | 4.15 | |
| NORDSTROM | 4.09 | |
| CBS | 3.87 | |
| CBS Television Studios | 3.82 | |
| Fendi | 3.76 | |
| Spotify Music | 3.71 | |
| Summit Entertainment | 3.63 | |
| Moschino | 3.60 | |
| American Eagle | 3.57 | |
| Dr. Martens | 3.54 | |
| NARS Cosmetics | 3.37 | |
| Lollapalooza | 3.36 | |
| Lululemon Athletica | 3.32 | |
| Polaroid | 3.31 | |
| TOM FORD | 3.30 | |
| NBC | 3.26 | |
| Dolce & Gabbana | 3.21 | |
| Nickelodeon | 3.07 | |
| Aperol | 2.98 | |
| SoundCloud | 2.91 | |
| AMC | 2.87 |
Official Profiles
Login to view Contact
LoginArtist: CLAY
The map shows every radio station that aired CLAY today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:18:36 | Fade Away | Amazing Radio USA | New York City, US | 173 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |