Classified

Classified — hip-hop & rap artist from CA.

Classified is a highly respected and successful Canadian rap artist, producer, and songwriter, known for his ability to connect with audiences and for his…

Influence: 55.90% Fanbase: 38.27% Trending: 64.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-16

198,600

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:51:32 UTC

Genres

hip-hop & rappop rapcanadian hip hophip-hop/rapindie pop rapunderground rapcanadian old school hip hopatlantic canada hip hopcontemporary hip hophip hop

Biography

Classified is a highly respected and successful Canadian rap artist, producer, and songwriter, known for his ability to connect with audiences and for his collaborations with prominent hip-hop artists such as Snoop Dogg and DJ Premier. With 18 studio albums released, his self-titled 2013 album debuted at No. 1 in Canada, earning 2x Platinum certification and featuring hit singles like "Inner Ninja" and "3 Foot Tall." Classified has over 200 million streams globally and has won multiple JUNO Awards, MuchMusic Video Awards, and East Coast Music Awards. In 2022, he will release a stripped-down acoustic collection of his biggest hits spanning two decades.

In 2019, Classified and hip-hop legend Choclair released the collaborative track and video "Hurt Everybody," celebrating their combined success in the Canadian hip-hop scene for over 20 years. Classified continues to be a leading figure in East Coast hip hop, breaking down barriers between artists and audiences and maintaining a strong presence in the music industry. His career is marked by numerous accolades and chart-topping singles, showcasing his versatility and enduring influence in the Canadian music landscape.

Top Brand Affinities

Report Date: 2025-08-16

Classified reaches 18-24 & 25-34 audiences concentrated in CANADA, UNITED STATES, NIGERIA. The demographic tilt is heavily male (70%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 8,582 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Drake's OVO Sound, Red Bull Music, Spotify suggests organic collaborations in Merchandise (apparel, accessories), Exclusive album releases, VIP concert experiences. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Classified score 0.39% — Low bucket.

Product: Merchandise (apparel, accessories)Product: Exclusive album releasesProduct: VIP concert experiences

Followers:198,600

Engagements:784

Rate:0.4%

Posts:762

Avg Likes:715

Avg Comments:42

Avg Views:11,163

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 198,600 · Engagements 784 · Rate 0.4% Posts 762 · Views 11,163 · Avg Likes 715 · Avg Comments 42 · Avg Views 11,163	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 37% 35-44: 12% 13-17: 5%	Largest: 18-24 (42%); next: 25-34 (37%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	CANADA (55%) UNITED STATES (18%) NIGERIA (3%) UNITED KINGDOM (3%) MEXICO (2%)	Top regions: CANADA (55%), UNITED STATES (18%), NIGERIA (3%)
Platform Engagement	Tiktok: 8,582 avg views/post · Youtube: 2,581 avg views/post	Best reach: Tiktok 8,582 avg views; best engagement: Tiktok 483 avg likes