CLASS:y

CLASS:y

Country: KR

Influential: 52.52% Fanbase: 30.15% Trending: 63.71%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Innisfree • 5.79% • Very Strong

As of 2025-09-09

1,055,541

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:04:11 UTC

Genres

popk-popk-pop girl group

Scores

Score: DMDB 52.50% | Fanbase 30.20% | Trending 63.70% | CAREER STAGE: MID_LEVEL

Biography

South Korea's seven-member girl group Class:y was formed through the MBC reality competition show My Teenage Girl, debuting on May 5, 2022, with their EP "Class is Over." They achieved success on both the Korean and Japanese charts, with their third EP "Day & Night" reaching number 18 on Korea's Gaon chart and their Japanese debut single "Shut Down" peaking at number 20 on Japan's Oricon chart in 2023.
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CLASS:y Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

CLASS:y keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDONESIA, SOUTH KOREA. The composition is heavily female (73%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 202,800 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Innisfree, Gundam, League of Legends supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist CLASS:y score 2.00%Moderate bucket.
Brand: InnisfreeBrand: GundamBrand: League of Legends
Followers:1,055,541
Engagements:21,100
Rate:2.0%
Posts:3,260
Views:220,276
Avg Likes:19,899
Avg Comments:250
Avg Views:220,276

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,055,541 · Engagements 21,100 · Rate 2.0%
Posts 3,260 · Views 220,276 · Avg Likes 19,899 · Avg Comments 250 · Avg Views 220,276
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 66%
25-34: 18%
13-17: 15%
35-44: 2%
Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split Female: 73%
Male: 27%
Non-binary/Other: 0%
Skews female (73%)
Top Countries UNITED STATES (12%)
INDONESIA (11%)
SOUTH KOREA (10%)
PHILIPPINES (10%)
BRAZIL (6%)
Top regions: UNITED STATES (12%), INDONESIA (11%), SOUTH KOREA (10%)
Platform Engagement Instagram: 5,699 avg likes/post · Tiktok: 202,800 avg views/post · Youtube: 17,476 avg views/post Best reach: Tiktok 202,800 avg views; best engagement: Tiktok 14,200 avg likes

Top Brand Affinities

Innisfree
Score: 5.79
Gundam
Score: 3.79
League of Legends
Score: 3.65
The Witcher
Score: 3.21
Polaroid
Score: 2.44
Coachella
Score: 1.86
Transformers
Score: 1.77
Paypal
Score: 1.66
UNIQLO
Score: 1.57
Bershka
Score: 1.56
Tiffany & Co
Score: 1.50
Lush
Score: 1.45
Brand Category Score
Innisfree 5.79
Gundam 3.79
League of Legends 3.65
The Witcher 3.21
Polaroid 2.44
Coachella 1.86
Transformers 1.77
Paypal 1.66
UNIQLO 1.57
Bershka 1.56
Tiffany & Co 1.50
Lush 1.45
Pokemon 1.44
H&M 1.37
Activision Blizzard 1.35
Walt Disney 1.32
Nintendo 1.30
Starbucks 1.30
Christian Dior 1.24
New Balance 1.22
shein 1.17
Maybelline 1.15
FIFA 1.14
Pixar 1.10
Louis Vuitton 1.06
Spotify Music 1.04
McDonald's 1.03
Calvin Klein 1.03
Yves Saint Laurent 0.99
Supreme 0.97
Zara 0.93
Marvel Entertainment 0.87
Gucci 0.79
Vogue 0.78
musical.ly 0.78
Adobe 0.76
Chanel 0.75
Star Wars 0.73
Walmart 0.72
Nutella 0.70
Samsung Group 0.68
WWE 0.67
Adidas 0.67
Netflix 0.66
Xbox 0.62
Marvel 0.59
Vans 0.51
Nike 0.45
Yamaha 0.45
Apple 0.45

Official Profiles

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Artist: CLASS:y

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

Platform%
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