Clara Mae
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
264,042
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-04 00:16:05 UTC
Genres
Scores
Biography
Clara Mae builds repeat engagement among 18-24 & 25-34 audiences throughout SWEDEN, UNITED STATES, INDIA. With a heavily female (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (3,476 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Spotify, Apple Music, Urban Outfitters point to authentic extensions into Merchandise (apparel, accessories), Exclusive music releases (vinyl, digital), VIP concert experiences. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 264,042 · Engagements 343 · Rate 0.1% Posts 185 · Views 4,274 · Avg Likes 329 · Avg Comments 8 · Avg Views 4,274 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 25% 13-17: 10% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (25%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
SWEDEN (19%) UNITED STATES (18%) INDIA (11%) INDONESIA (6%) VIETNAM (6%) |
Top regions: SWEDEN (19%), UNITED STATES (18%), INDIA (11%) |
| Platform Engagement | Tiktok: 3,476 avg views/post · Youtube: 798 avg views/post | Best reach: Tiktok 3,476 avg views; best engagement: Tiktok 270 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Exclusive music releases (vinyl, digital)
- VIP concert experiences
- Collaborative playlists on streaming platforms
- Music-themed mobile apps
- Online music lessons or workshops
- Branded beauty products
- Social media engagement campaigns
Marketing Angles
- Highlight collaborations with popular artists
- Focus on emotional storytelling in music
- Leverage social media trends (TikTok challenges)
- Emphasize the Swedish pop influence
- Create behind-the-scenes content for new releases
- Engage fans with interactive Q&A sessions
Content Themes
- Personal stories behind song lyrics
- Day-in-the-life vlogs
- Fan-generated content showcases
- Music production insights
- Live performance snippets
- Collaborative projects with other artists
Partnership Brands
- Spotify
- Apple Music
- Urban Outfitters
- ASOS
- Sephora
- Coca-Cola
- Nike
- Adidas
- H&M
- YouTube
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Clara Mae
The map shows every radio station that aired Clara Mae today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:30:08 | Crash | WIOW - 102.3 WOW! Radio | Owosso, US | 179 |
| 2025-08-21 07:07:43 | Not Sad Anymore | Gay SA Radio | Pretoria, ZA | 173 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |