Clara

Clara — pop artist from IT.

Clara, born in 1999 in Varese, Italy, pursued her childhood passion for music in 2020 after initially dabbling in the world of fashion. Following a…

Influence: 48.01% Fanbase: 24.99% Trending: 59.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Alberta Ferretti • 51.22% • Very Strong

As of 2025-09-08

1,890,812

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-09 21:44:35 UTC

Genres

poppop

Biography

Clara, born in 1999 in Varese, Italy, pursued her childhood passion for music in 2020 after initially dabbling in the world of fashion. Following a collaboration with artist Nicola Siciliano, she released her first four official singles and ventured into acting in the hit TV series "Mare Fuori 3" as Giulia/Crazy J, maintaining her identity as a musician with the platinum-certified track "Origami all’alba." Her success continued with singles like "Cicatrice," collaborations on songs like "Replay" by MV Killa and "Un milione di notti" by Mr Rain, and winning Sanremo Giovani 2023 with "Boulevard," leading to her participation in the 74th Sanremo Music Festival with "Diamanti Grezzi." Clara's debut album "PRIMO" was released on February 16, 2024, featuring the track "Ragazzi Fuori" written for her role in the fourth season of "Mare Fuori."

In 2025, Clara returned to the prestigious stage of the Teatro Ariston, competing in the 75th Sanremo Music Festival with the single "Febbre," showcasing her continued growth as a versatile artist bridging music and acting with her compelling performances and chart-topping releases.

Top Brand Affinities

Report Date: 2025-09-08

Clara has momentum with 18-24 & 25-34 audiences—particularly in ITALY, UNITED KINGDOM, UNITED STATES. A heavily male (57%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 373,850 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Alberta Ferretti, UniCredit, Alitalia signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Clara score 6.80% — Very Strong bucket.

Brand: Alberta FerrettiBrand: UniCreditBrand: Alitalia

Followers:1,890,812

Engagements:128,588

Rate:6.8%

Posts:497

Avg Likes:127,535

Avg Comments:451

Avg Views:407,040

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,890,812 · Engagements 128,588 · Rate 6.8% Posts 497 · Views 407,040 · Avg Likes 127,535 · Avg Comments 451 · Avg Views 407,040	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 36% 35-44: 12% 13-17: 7%	Largest: 18-24 (40%); next: 25-34 (36%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	ITALY (81%) UNITED KINGDOM (2%) UNITED STATES (2%) GERMANY (2%) MEXICO (2%)	Top regions: ITALY (81%), UNITED KINGDOM (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 84,899 avg likes/post · Tiktok: 373,850 avg views/post · Youtube: 33,190 avg views/post	Best reach: Tiktok 373,850 avg views; best engagement: Instagram 84,899 avg likes

Top Brand Affinities

Alberta Ferretti

Score: 51.22

UniCredit

Score: 47.62

Alitalia

Score: 22.97

Elisabetta Franchi

Score: 21.56

Intimissimi

Score: 18.74

Napapijri

Score: 18.22

Trussardi

Score: 16.28

Peroni

Score: 13.09

Dsquared

Score: 12.54

Auchan

Score: 11.85

Emporio Armani

Score: 11.51

Dom Pérignon

Score: 11.29

Brand	Category	Score
Alberta Ferretti		51.22
UniCredit		47.62
Alitalia		22.97
Elisabetta Franchi		21.56
Intimissimi		18.74
Napapijri		18.22
Trussardi		16.28
Peroni		13.09
Dsquared		12.54
Auchan		11.85
Emporio Armani		11.51
Dom Pérignon		11.29
Dainese		10.20
Superga		9.18
Stone Island		8.98
Miele		8.93
Calzedonia		8.78
Easyjet		8.45
Campari		8.43
Marni		8.19
Ryanair		7.77
Pirelli		7.63
Dolce & Gabbana		7.38
Pagani		7.17
Moncler		7.01
Alfa Romeo		6.90
Moët & Chandon		6.67
Kappa		6.65
Maison Margiela		6.34
Selfiegram		6.30
Alpinestars		6.25
Arezzo		6.20
Armani		5.94
Vivienne Westwood		5.74
Husqvarna Motorcycles		5.64
Patek Philippe		5.20
Moschino		5.10
Fendi		5.09
Max Mara		4.76
Polaroid		4.70
Kodak		4.70
Alexander McQueen		4.67
Stüssy		4.47
Versace		4.44
Bellagio		4.37
Valentino		4.23
Fiat		4.23
Ferragamo		4.04
UEFA		3.89
TOM FORD		3.83

Official Profiles

Artist: Clara

Date Range: 2025-10-09 → 2025-10-09

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Clara today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-21 10:47:21	SCELTE STUPIDE	Radio Birikina	Lusiana, IT	176
2025-08-21 10:28:05	SCELTE STUPIDE	Radio Zeta	Rome, IT	179
2025-08-21 10:24:29	SCELTE STUPIDE	Canale Italia	Veneto, IT	177
2025-08-21 10:16:59	SCELTE STUPIDE	Radio Kiss Kiss Italia	Campania, IT	178
2025-08-21 09:54:45	SCELTE STUPIDE	Radio Zenith Messina	Messina, FR	170
2025-08-21 09:45:19	SCELTE STUPIDE	Radio Globo	Rome, IT	166
2025-08-21 08:37:58	SCELTE STUPIDE	Radio Kiss Kiss Napoli	Campania, IT	176
2025-08-21 07:52:17	SCELTE STUPIDE	Radio Jukebox	Cosenza, IT	178
2025-08-21 07:46:33	SCELTE STUPIDE	Radio Marte 2	Campania, IT	154
2025-08-21 07:10:58	NERO GOTICO	Radio Suby	Umbria, IT	180