Claire Laffut

Claire Laffut — pop artist from BE.

Claire Laffut's artistic essence exudes a nostalgic charm, melding honesty with a whimsical gravity that strings together childhood memories and oceanic hues.…

Influence: 53.57% Fanbase: 28.36% Trending: 66.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Courrèges • 72.09% • Very Strong

As of 2025-09-10

197,759

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-10-07 18:40:21 UTC

Genres

popfrench indie popelectronicnew french touchfrench indietronica

Biography

Claire Laffut's artistic essence exudes a nostalgic charm, melding honesty with a whimsical gravity that strings together childhood memories and oceanic hues. Her debut album, a canvas of life-sized sea blues, showcases a natural affinity for melancholic beauty, echoed in her decision to dye her hair to match the color of her soul.

Originating from the Belgian countryside, Claire Laffut's enigmatic aura is a blend of feline allure, shattered ballerina dreams, and a wild spirit seeking freedom. Her journey from Brussels to Paris marked a transformative period, where a chance encounter with music at an open mic session ignited a passion that led her to lyricism and melody creation, shifting her focus from English to French for a fresh perspective.

Top Brand Affinities

Report Date: 2025-09-10

Claire Laffut resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, UNITED STATES, MEXICO. With a male-leaning (50%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (29,196 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Courrèges, Ann Demeulemeester, Zadig Voltaire makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Claire Laffut score 2.08% — Strong bucket.

Brand: CourrègesBrand: Ann DemeulemeesterBrand: Zadig Voltaire

Followers:197,759

Engagements:4,119

Rate:2.1%

Posts:2,562

Avg Likes:4,028

Avg Comments:124

Avg Views:34,217

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 197,759 · Engagements 4,119 · Rate 2.1% Posts 2,562 · Views 34,217 · Avg Likes 4,028 · Avg Comments 124 · Avg Views 34,217	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	FRANCE (17%) UNITED STATES (11%) MEXICO (10%) BRAZIL (6%) BELGIUM (4%)	Top regions: FRANCE (17%), UNITED STATES (11%), MEXICO (10%)
Platform Engagement	Instagram: 1,974 avg likes/post · Tiktok: 5,021 avg views/post · Youtube: 29,196 avg views/post	Best reach: Youtube 29,196 avg views; best engagement: Instagram 1,974 avg likes

Top Brand Affinities

Courrèges

Score: 72.09

Ann Demeulemeester

Score: 67.75

Zadig Voltaire

Score: 33.51

Monoprix

Score: 27.84

Accor Hotels

Score: 27.57

JACQUEMUS

Score: 24.57

Jil Sander

Score: 20.42

Galeries Lafayette

Score: 20.36

Jean Paul Gaultier

Score: 19.64

Sandro

Score: 19.15

Ricard

Score: 15.96

Acne Studios

Score: 13.05

Brand	Category	Score
Courrèges		72.09
Ann Demeulemeester		67.75
Zadig Voltaire		33.51
Monoprix		27.84
Accor Hotels		27.57
JACQUEMUS		24.57
Jil Sander		20.42
Galeries Lafayette		20.36
Jean Paul Gaultier		19.64
Sandro		19.15
Ricard		15.96
Acne Studios		13.05
Eurostar		12.44
Hasselblad		12.02
Zalando		10.42
Kodak		10.37
Evian		10.25
Blackmagic Design		10.25
Glossier		9.69
Garnier		8.83
Maison Margiela		8.82
Loewe		8.56
Marni		8.33
Calzedonia		8.04
Longchamp		7.99
Paul Smith		7.99
Lanvin		7.87
Leica		7.51
Tate Modern		7.48
KARL LAGERFELD		7.17
Guerlain		7.04
Yves Saint Laurent		6.92
Miu Miu		6.70
Décathlon		6.42
Moncler		5.64
Fujifilm		5.47
Vivienne Westwood		5.39
Alexander McQueen		5.00
Hermès		4.94
Patek Philippe		4.84
Cartier		4.78
Elle Magazine		4.74
Lacoste		4.69
Montblanc		4.66
Polaroid		4.61
BALMAIN		4.61
Olympus		4.43
Ableton		4.31
Urban Outfitters		4.27
Lollapalooza		4.23