CL - Score DMDB 61.17% | Fanbase 55.13% | Trending 64.19%. 26% Brand Score for Penshoppe

CL — pop artist from KR.

CL is a vocalist, performer, and songwriter who gained prominence in the K-Pop scene as the leader of girl group 2NE1. She has two solo headlining World Tours…

Influence: 61.17% Fanbase: 55.13% Trending: 64.19% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 26.11% • Very Strong

As of 2025-09-09

14,062,429

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:30 UTC

Genres

popk-poppopmainstream popasian pop

Biography

CL is a vocalist, performer, and songwriter who gained prominence in the K-Pop scene as the leader of girl group 2NE1. She has two solo headlining World Tours and contributed to the group's successful 2014 album "Crush." In 2016, CL began her solo career with the hit single "Lifted" and later released the EP "In The Name of Love" in 2019.

Recognized for her contributions, CL won "The Most Inspiring Asian Woman" at the 45th annual People’s Choice Awards in 2019 and has been nominated for TIME Magazine’s “100 Most Influential People in the World” list. She has collaborated with various artists and aims to inspire and empower future artists in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

CL is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily female (74%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,282,082 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Penshoppe, GENTLE MONSTER, Jollibee points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CL score 2.28% — Strong bucket.

Brand: PenshoppeBrand: GENTLE MONSTERBrand: Jollibee

Followers:14,062,429

Engagements:319,958

Rate:2.3%

Posts:2,338

Avg Likes:316,147

Avg Comments:4,088

Avg Views:1,789,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,062,429 · Engagements 319,958 · Rate 2.3% Posts 2,338 · Views 1,789,682 · Avg Likes 316,147 · Avg Comments 4,088 · Avg Views 1,789,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 11% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (15%) PHILIPPINES (13%) BRAZIL (10%) CHINA (8%) INDONESIA (7%)	Top regions: UNITED STATES (15%), PHILIPPINES (13%), BRAZIL (10%)
Platform Engagement	Instagram: 208,737 avg likes/post · Tiktok: 507,600 avg views/post · Youtube: 1,282,082 avg views/post	Best reach: Youtube 1,282,082 avg views; best engagement: Instagram 208,737 avg likes

Top Brand Affinities

Penshoppe

Score: 26.11

GENTLE MONSTER

Score: 20.12

Jollibee

Score: 6.59

Stüssy

Score: 4.56

Innisfree

Score: 4.23

Kiko

Score: 3.59

Tiffany

Score: 3.56

Dr. Martens

Score: 3.14

Petronas

Score: 3.05

Lollapalooza

Score: 2.79

League of Legends

Score: 2.35

New Balance

Score: 2.22

Brand	Category	Score
Penshoppe		26.11
GENTLE MONSTER		20.12
Jollibee		6.59
Stüssy		4.56
Innisfree		4.23
Kiko		3.59
Tiffany		3.56
Dr. Martens		3.14
Petronas		3.05
Lollapalooza		2.79
League of Legends		2.35
New Balance		2.22
Fenty beauty		2.22
Fujifilm		2.20
Snoopy And The Peanuts Gang		2.16
Tiffany & Co		2.10
Forever 21		1.93
Yves Saint Laurent		1.92
Chanel		1.82
Burberry		1.82
Fendi		1.80
Starbucks		1.79
Calvin Klein		1.77
H&M		1.64
UNIQLO		1.62
Bershka		1.58
The North Face		1.49
Urban Decay Cosmetics		1.47
Pokemon Go		1.43
KitKat		1.43
Michael Kors		1.42
Polaroid		1.41
Versace		1.41
Coachella		1.40
Guess		1.38
Gucci		1.37
Pokemon		1.37
Universal		1.35
KFC		1.35
Converse		1.34
Maybelline		1.33
IKEA		1.30
L'Oréal Paris		1.29
Activision Blizzard		1.26
Vans		1.22
Vogue		1.20
Coca-Cola		1.20
Supreme		1.19
Walt Disney		1.19
Polo Ralph Lauren		1.16