Chris Rea Brand Affinity ranks highest Warner Music at 26.59% . Very Strong. Score DMDB 68.79% | Fanbase 58.05%

Chris Rea — pop artist from GB.

British singer and guitarist Chris Rea gained popularity in Europe in the late '80s and early '90s following his debut album Whatever Happened to Benny…

Chris Rea

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bca-23fc-4822-94f5-a0369fe50396

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Genres

popsophisti-popclassic uk poprockart rockalbum rockrocksoft rockblues rockclassic rockmellow goldpop rockalternativealternative

Influential: 68.79% Fanbase: 58.05% Trending: 74.17%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 26.59% • Very Strong

As of 2025-09-09

295,561

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.79% | Fanbase 58.05% | Trending 74.17% | CAREER STAGE: MAINSTREAM

Biography

British singer and guitarist Chris Rea gained popularity in Europe in the late '80s and early '90s following his debut album Whatever Happened to Benny Santini? in 1978, which included the U.S. hit "Fool (If You Think It's Over)." Rea's focus shifted to his European fan base, releasing successful albums like The Road to Hell and Auberge, which reached the top of the U.K. charts. In 2005, he released the ambitious 11-album box set Blue Guitars, inspired by the blues and his artwork. Rea continued to release music, with The Return of the Fabulous Hofner Blue Notes in 2008.

Throughout his career, Rea has maintained a dedicated following in Europe, with his compilation album New Light Through Old Windows selling well in the U.K. and Europe. Despite his success overseas, Rea's subsequent releases did not achieve the same level of commercial success in the U.S. as his earlier works.

Report Date: 2025-09-09

Chris Rea performs best with fans in the 45-64 range, concentrated in RUSSIA, UNITED STATES, IRAN. Audience composition is heavily male (68%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 120,703 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Warner Music, MOOG, Lancia, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Chris Rea is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chris Rea score 1.10% — Moderate bucket.

Brand: Warner MusicBrand: MOOGBrand: Lancia

Followers:295,561

Engagements:3,248

Rate:1.1%

Posts:534

Avg Likes:3,099

Avg Comments:181

Avg Views:120,703

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 295,561 · Engagements 3,248 · Rate 1.1% Posts 534 · Views 120,703 · Avg Likes 3,099 · Avg Comments 181 · Avg Views 120,703	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 33% 25-34: 27% 35-44: 26% 18-24: 14%	Largest: 45-64 (33%); next: 25-34 (27%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	RUSSIA (14%) UNITED STATES (10%) IRAN (9%) UKRAINE (7%) UNITED KINGDOM (6%)	Top regions: RUSSIA (14%), UNITED STATES (10%), IRAN (9%)
Platform Engagement	Instagram: 1,067 avg likes/post · Youtube: 120,703 avg views/post	Best reach: Youtube 120,703 avg views; best engagement: Youtube 2,032 avg likes

Top Brand Affinities

Warner Music

Score: 26.59

MOOG

Score: 16.91

Lancia

Score: 13.24

Sennheiser

Score: 11.90

Akai

Score: 11.60

Pro Tools

Score: 7.90

Marks & Spencer

Score: 6.55

Alfa Romeo

Score: 6.19

Aston Martin

Score: 4.68

Jaguar

Score: 4.52

Fiat

Score: 4.35

Arezzo

Score: 3.91

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Top Brand Affinities

Brand	Category	Score
Warner Music		26.59
MOOG		16.91
Lancia		13.24
Sennheiser		11.90
Akai		11.60
Pro Tools		7.90
Marks & Spencer		6.55
Alfa Romeo		6.19
Aston Martin		4.68
Jaguar		4.52
Fiat		4.35
Arezzo		3.91
MTV		3.87
Rolls-Royce		3.86
Warner Bros		3.57
Campari		3.48
Bugatti		3.43
Land Rover		3.42
Opel		3.41
Columbia Pictures		3.40
Peugeot		3.37
BBC		3.37
Boeing		3.32
Harley-Davidson		3.32
McLaren		3.32
Harrods		3.29
Volvo		3.28
Panasonic		3.20
Ferrari		3.18
NBC		3.13
MINI		3.00
Leica		2.99
Martini		2.97
Spotify Music		2.92
Guinness		2.85
Omega		2.78
Porsche		2.74
Citroen		2.60
Kodak		2.54
Faber-Castell		2.52
Skoda		2.51
Cadillac		2.49
Jack Daniels		2.35
TOM FORD		2.28
Maserati		2.27
Matrix		2.26
Montblanc		2.26
Philips		2.25
Renault		2.19
Yamaha		2.15