Chord Overstreet

Chord Overstreet

Country: US

Influence: 61.82% Fanbase: 42.98% Trending: 71.24% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

1,621,500

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-09 21:32:52 UTC

Genres

popacoustic popfolk & traditionalsinger/songwriter

Biography

Chord Overstreet, son of GRAMMY-winning songwriter Paul Overstreet, is a versatile artist and songwriter rooted in Nashville's music scene. Splitting his time between Nashville, New York, and Los Angeles, he has successfully navigated both music and acting, gaining global recognition for his role on Glee and achieving DOUBLE PLATINUM status with his 2017 single "Hold On."

In addition to his own music career, Chord Overstreet's songwriting talents have made a significant impact in the industry, with his vivid and emotionally resonant compositions garnering attention from artists like A R I Z O N A and featured in TV series on platforms such as Apple TV. His ability to seamlessly blend music and television showcases his creative vision and versatility as an artist.

Chord Overstreet Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Chord Overstreet commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. With a heavily female (63%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (79,500 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Chord Overstreet score 0.49%Low bucket.
Followers:1,621,500
Engagements:7,890
Rate:0.5%
Posts:155
Views:126,954
Avg Likes:7,193
Avg Comments:149
Avg Views:126,954

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,621,500 · Engagements 7,890 · Rate 0.5%
Posts 155 · Views 126,954 · Avg Likes 7,193 · Avg Comments 149 · Avg Views 126,954
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 23%
13-17: 11%
35-44: 4%
Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split Female: 63%
Male: 37%
Non-binary/Other: 0%
Skews female (63%)
Top Countries UNITED STATES (23%)
BRAZIL (15%)
INDIA (7%)
UNITED KINGDOM (5%)
PHILIPPINES (4%)
Top regions: UNITED STATES (23%), BRAZIL (15%), INDIA (7%)
Platform Engagement Tiktok: 79,500 avg views/post · Youtube: 47,454 avg views/post Best reach: Tiktok 79,500 avg views; best engagement: Tiktok 5,793 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Chord Overstreet

Date Range: 2025-10-09 → 2025-10-09
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-09)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-08)

Platform%
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Trending Artist