Chloe x Halle Brand Affinity ranks highest Shea Moisture at 18.07% . Very Strong. Score DMDB 64.11% | Fanbase 55.44%

Chloe x Halle — pop artist from US.

Chloe and Halle Bailey, known as Chloe x Halle, are self-taught musicians and producers who have explored various genres from acoustic pop to contemporary R&B.…

Chloe x Halle

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbe-0592-cc8c-a8b8-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulr&balternative r&br&b/soulcontemporary r&balternativeescape roomhip-hop & rappop rap

Influential: 64.11% Fanbase: 55.44% Trending: 68.45%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 18.07% • Very Strong

As of 2025-09-09

6,866,659

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.11% | Fanbase 55.44% | Trending 68.45% | CAREER STAGE: MAINSTREAM

Biography

Chloe and Halle Bailey, known as Chloe x Halle, are self-taught musicians and producers who have explored various genres from acoustic pop to contemporary R&B. They gained recognition after signing with Beyoncé's Parkwood Entertainment and releasing their debut album, The Kids Are Alright, in 2018, earning Grammy nominations for Best New Artist and Best Urban Contemporary Album. Their second album, Ungodly Hour, released in 2020, peaked at number 16 on the Billboard 200.

Originally from Atlanta and now based in Los Angeles, the Bailey sisters have also pursued acting careers, appearing in films such as The Fighting Temptations and contributing to Disney projects. Their rise to prominence included viral success with a cover of Beyoncé's "Pretty Hurts," leading to collaborations with Beyoncé herself and performances on major tours. The duo continues to showcase their talents through a blend of music production and acting endeavors.

Report Date: 2025-09-09

Chloe x Halle commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (75%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (729,823 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Shea Moisture, FashionNova, Fenty beauty points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chloe x Halle score 5.24% — Very Strong bucket.

Brand: Shea MoistureBrand: FashionNovaBrand: Fenty beauty

Followers:6,866,659

Engagements:359,891

Rate:5.2%

Posts:503

Avg Likes:356,166

Avg Comments:3,209

Avg Views:1,269,023

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,866,659 · Engagements 359,891 · Rate 5.2% Posts 503 · Views 1,269,023 · Avg Likes 356,166 · Avg Comments 3,209 · Avg Views 1,269,023	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 8% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (49%) BRAZIL (16%) UNITED KINGDOM (4%) SOUTH AFRICA (3%) CANADA (2%)	Top regions: UNITED STATES (49%), BRAZIL (16%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 272,218 avg likes/post · Tiktok: 539,200 avg views/post · Youtube: 729,823 avg views/post	Best reach: Youtube 729,823 avg views; best engagement: Instagram 272,218 avg likes

Top Brand Affinities

Shea Moisture

Score: 18.07

FashionNova

Score: 9.18

Fenty beauty

Score: 8.54

Macy's

Score: 7.44

boohoo

Score: 7.08

Steve Madden

Score: 6.77

MISSGUIDED

Score: 6.76

Champion

Score: 6.08

shein

Score: 5.69

Coach

Score: 5.63

UGG

Score: 4.97

Free People

Score: 4.87

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		18.07
FashionNova		9.18
Fenty beauty		8.54
Macy's		7.44
boohoo		7.08
Steve Madden		6.77
MISSGUIDED		6.76
Champion		6.08
shein		5.69
Coach		5.63
UGG		4.97
Free People		4.87
ASOS		4.82
iHeartRadio Music Awards		4.74
Urban Outfitters		4.68
Forever 21		4.67
SheInside		4.63
Target		4.63
CNN		4.08
NBC		3.59
NORDSTROM		3.47
NARS Cosmetics		3.46
Marc Jacobs		3.38
Benefit Cosmetics		3.32
OLD NAVY		3.30
TOM FORD		3.27
Nickelodeon		3.25
Hennessy		3.20
H&M		3.17
Coachella		3.16
Vogue		3.10
MTV		2.99
Sephora		2.92
Kylie Cosmetics		2.86
NYX Cosmetics		2.74
Dr. Martens		2.72
Topshop		2.59
SoundCloud		2.58
Anastasia Beverly Hills		2.55
Walmart		2.48
Fendi		2.46
Versace		2.35
Make Up For Ever		2.34
Sunnies Studios		2.32
Christian Louboutin		2.30
Too Faced Cosmetics		2.24
Sneakerhead		2.24
Los Angeles Lakers		2.21
Timberland		2.14
Spotify Music		2.12