chillwagon

chillwagon — hip-hop & rap artist from PL.

Formed in 2018 by Borixon, chillwagon is a pioneering and influential collective in the Polish hip-hop scene, aimed at supporting and promoting ambitious…

Influence: 47.94% Fanbase: 31.57% Trending: 56.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ellesse • 9.48% • Very Strong

As of 2025-09-22

1,152,000

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-10-08 05:49:59 UTC

Genres

hip-hop & rappolish hip hoppolish trap

Biography

Formed in 2018 by Borixon, chillwagon is a pioneering and influential collective in the Polish hip-hop scene, aimed at supporting and promoting ambitious artists by blending diverse talents and musical styles into a cohesive whole. The iconic lineup of chillwagon included Żabson, ReTo, Kizo, ZetHa, Qry, Secret Rank, and videomaker Kooza, who together released groundbreaking tracks and albums that not only won over fans' hearts but also revolutionized the Polish hip-hop scene. As a collective, chillwagon has released numerous groundbreaking projects that achieved significant commercial success and critical acclaim, contributing to the popularization of modern hip-hop sound in Poland and paving the way for many young talents.

Top Brand Affinities

Report Date: 2025-09-22

chillwagon speaks to 18-24 & 25-34 audiences with measurable traction in POLAND, UNITED STATES, ITALY. Composition is heavily male (80%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (25,228 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ellesse, Kappa, G-shock, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist chillwagon score 2.95% — Strong bucket.

Brand: EllesseBrand: KappaBrand: G-shock

Followers:1,152,000

Engagements:33,992

Rate:3.0%

Posts:214

Avg Likes:33,954

Avg Comments:93

Avg Views:25,228

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,152,000 · Engagements 33,992 · Rate 3.0% Posts 214 · Views 25,228 · Avg Likes 33,954 · Avg Comments 93 · Avg Views 25,228	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 25% 13-17: 9% 35-44: 8%	Largest: 18-24 (54%); next: 25-34 (25%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	POLAND (94%) UNITED STATES (1%) ITALY (1%) NETHERLANDS (1%) SPAIN (1%)	Top regions: POLAND (94%), UNITED STATES (1%), ITALY (1%)
Platform Engagement	Instagram: 33,154 avg likes/post · Youtube: 25,228 avg views/post	Best reach: Youtube 25,228 avg views; best engagement: Instagram 33,154 avg likes

Top Brand Affinities

Ellesse

Score: 9.48

Kappa

Score: 7.35

G-shock

Score: 6.27

Champion

Score: 5.28

Pull&Bear

Score: 4.61

Subaru

Score: 4.19

Counter-Strike

Score: 3.86

Opel

Score: 3.84

Fila

Score: 3.72

Calvin Klein

Score: 3.61

Tommy Hilfiger

Score: 3.54

Stüssy

Score: 3.16

Brand	Category	Score
Ellesse		9.48
Kappa		7.35
G-shock		6.27
Champion		5.28
Pull&Bear		4.61
Subaru		4.19
Counter-Strike		3.86
Opel		3.84
Fila		3.72
Calvin Klein		3.61
Tommy Hilfiger		3.54
Stüssy		3.16
Monster Beverage		3.10
Adidas		2.97
Supreme		2.96
Bershka		2.83
Polo Ralph Lauren		2.66
Rover		2.60
Stradivarius		2.59
Vans		2.56
Jack Daniels		2.49
Nike		2.47
Audi		2.33
Lacoste		2.21
The North Face		2.18
BMW		2.02
Levi's		1.96
Puma		1.91
Guess		1.90
Armani		1.75
Pepsi		1.73
H&M		1.72
New Balance		1.70
KFC		1.69
Mercedes-Benz		1.63
Fiat		1.57
FIFA		1.57
Huawei		1.54
Reebok		1.46
Coca-Cola		1.45
McDonald's		1.41
Volkswagen		1.36
Red Bull		1.35
Balenciaga		1.29
Bentley		1.24
Versace		1.24
Grand Theft Auto		1.24
UFC		1.22
Lexus		1.15
KTM		1.06