Chike Brand Affinity ranks highest Airtel at 20.76% . Very Strong. Score DMDB 65.52% | Fanbase 65.94%

Chike — pop artist from NG.

Chike-Ezekpeazu Osebuka, professionally known as Chike, is a Nigerian actor, singer, and songwriter. He gained recognition through his appearances on reality…

Chike

Recognizable

Country: NG | Gender: male | Artist ID: 11e81bc0-0cbc-b08e-bee2-a0369fe50396

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Genres

popafropopnigerian popothersworldwideafricanazontobeats

Influential: 65.52% Fanbase: 65.94% Trending: 65.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 20.76% • Very Strong

As of 2025-09-09

4,599,010

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.52% | Fanbase 65.94% | Trending 65.31% | CAREER STAGE: MAINSTREAM

Biography

Chike-Ezekpeazu Osebuka, professionally known as Chike, is a Nigerian actor, singer, and songwriter. He gained recognition through his appearances on reality music competitions Project Fame West Africa and The Voice Nigeria. Chike made his acting debut on the Africa Magic telenovela "Battleground" as Mayowa Badmus. In November 2017, he left Universal Records and subsequently released popular love songs such as "Beautiful People," "Out of Love," and "Amen." On February 14, 2020, he released his debut album "Boo of the Booless," which received critical acclaim for its celebration of love.

Report Date: 2025-09-09

Chike reliably reaches 25-34 & 18-24 audiences in NIGERIA, UNITED STATES, KENYA. The base is heavily male (62%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (201,400 avg views per post); Tiktok layers on depth and replies. The audience sits near Airtel, CNN, T.G.I. Friday's, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chike score 1.09% — Moderate bucket.

Brand: AirtelBrand: CNNBrand: T.G.I. Friday's

Followers:4,599,010

Engagements:50,039

Rate:1.1%

Posts:284

Avg Likes:46,274

Avg Comments:853

Avg Views:273,815

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,599,010 · Engagements 50,039 · Rate 1.1% Posts 284 · Views 273,815 · Avg Likes 46,274 · Avg Comments 853 · Avg Views 273,815	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 38% 35-44: 7% 13-17: 3%	Largest: 25-34 (51%); next: 18-24 (38%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	NIGERIA (19%) UNITED STATES (19%) KENYA (18%) UGANDA (7%) TANZANIA (4%)	Top regions: NIGERIA (19%), UNITED STATES (19%), KENYA (18%)
Platform Engagement	Instagram: 11,512 avg likes/post · Tiktok: 201,400 avg views/post · Youtube: 72,415 avg views/post	Best reach: Tiktok 201,400 avg views; best engagement: Tiktok 32,100 avg likes

Top Brand Affinities

Airtel

Score: 20.76

CNN

Score: 8.53

T.G.I. Friday's

Score: 7.16

Hennessy

Score: 5.49

Amstel

Score: 5.21

FashionNova

Score: 4.43

MTV

Score: 3.87

ASOS

Score: 3.25

Nivea

Score: 3.14

Timberland

Score: 2.71

Paramount Pictures

Score: 2.47

BBC

Score: 2.35

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Top Brand Affinities

Brand	Category	Score
Airtel		20.76
CNN		8.53
T.G.I. Friday's		7.16
Hennessy		5.49
Amstel		5.21
FashionNova		4.43
MTV		3.87
ASOS		3.25
Nivea		3.14
Timberland		2.71
Paramount Pictures		2.47
BBC		2.35
Oriflame		2.06
Pepsi		1.87
Fenty beauty		1.69
Versace		1.67
FOREX		1.60
Lexus		1.57
Vogue		1.50
musical.ly		1.45
Polo Ralph Lauren		1.39
Calvin Klein		1.36
Cartier		1.33
Beats Electronics		1.33
shein		1.32
Rolex		1.28
SoundCloud		1.23
SheInside		1.21
Balenciaga		1.17
Spotify Music		1.16
Airbnb		1.15
Burberry		1.12
Gucci		1.07
Puma		1.07
Zara		1.03
Heineken		0.98
Guinness		0.97
H&M		0.93
Louis Vuitton		0.92
Tommy Hilfiger		0.85
Coca-Cola		0.84
Prada		0.76
Adobe		0.75
FIFA		0.67
Google		0.63
NBA		0.63
Samsung Group		0.56
Toyota		0.56
Lamborghini		0.56
Christian Dior		0.54