
Chico Buarque
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,455,849
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Born Francisco Buarque de Hollanda into a family of intellectuals in Rio De Janeiro, Buarque showed an early passion for music and literature. His involvement in the Tropicalia movement, collaborations with artists like Edu Lobo, and forays into theater with works like Roda Viva and Opera da Malandro have further enriched his artistic legacy. Over the years, Buarque's albums like 1980's Vida, 1989's Chico Barque, and 2017's Caravanas have showcased his evolving musical style and lyrical depth. Beyond music, Buarque's literary contributions, including award-winning novels like Leite Derramad and Essa Gente, have earned him critical acclaim and recognition in the literary world.
Chico Buarque resonates most with 25-34 & 35-44 audiences and shows durable presence in BRAZIL, PORTUGAL, UNITED STATES. With a heavily female (63%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (28,990 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to OSGEMEOS, Riachuelo, Banco Bradesco makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,455,849 · Engagements 28,990 · Rate 2.0% Posts 502 · Views 0 · Avg Likes 28,990 · Avg Comments 330 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 38% 35-44: 29% 45-64: 17% 18-24: 14% |
Largest: 25-34 (38%); next: 35-44 (29%) |
Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
Top Countries |
BRAZIL (90%) PORTUGAL (2%) UNITED STATES (1%) ARGENTINA (1%) ITALY (1%) |
Top regions: BRAZIL (90%), PORTUGAL (2%), UNITED STATES (1%) |
Platform Engagement | Instagram: 28,990 avg likes/post | best engagement: Instagram 28,990 avg likes |
Top Brand Affinities
OSGEMEOS
Riachuelo
Banco Bradesco
Itaipava
Boticario
AstraZeneca
Xerox
Sarar
Lollapalooza
Pfizer
Heineken
Catupiry
Brand | Category | Score |
---|---|---|
OSGEMEOS | 55.05 | |
Riachuelo | 19.16 | |
Banco Bradesco | 18.22 | |
Itaipava | 16.21 | |
Boticario | 9.47 | |
AstraZeneca | 8.55 | |
Xerox | 7.85 | |
Sarar | 7.49 | |
Lollapalooza | 7.27 | |
Pfizer | 5.49 | |
Heineken | 4.85 | |
Catupiry | 4.53 | |
Moda Praia | 4.23 | |
Mary Kay | 3.80 | |
Spotify Music | 2.63 | |
Pantone Inc | 2.57 | |
Carrefour | 2.33 | |
Garnier | 2.26 | |
Tinder | 1.95 | |
Budweiser | 1.84 | |
Netflix | 1.84 | |
Aperol | 1.75 | |
Renault | 1.65 | |
Pixar | 1.60 | |
DC Entertainment | 1.57 | |
Pandora | 1.42 | |
Airbnb | 1.40 | |
UFC | 1.36 | |
HBO | 1.28 | |
Amazon | 1.25 | |
Guess | 1.21 | |
Fujifilm | 1.20 | |
Guinness | 1.13 | |
Star Wars | 1.02 | |
The Olympic Games | 0.97 | |
Coca-Cola | 0.93 | |
SheInside | 0.88 | |
Ray-Ban | 0.88 | |
GoPro | 0.83 | |
musical.ly | 0.73 | |
Vogue | 0.73 | |
Walt Disney | 0.72 | |
Polaroid | 0.70 | |
Prada | 0.67 | |
Adobe | 0.67 | |
National Geographic | 0.64 | |
Suzuki | 0.63 | |
Marvel Entertainment | 0.62 | |
0.62 | ||
Nikon | 0.61 |
Official Profiles
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LoginArtist: Chico Buarque
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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