Chic
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
21,721
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:15:07 UTC
Genres
Scores
Biography
Rodgers and Edwards formed Chic in the mid-'70s, blending jazz and dance music to create a fresh sound that resonated with audiences. Despite the decline of disco in the early '80s, Chic's legacy lived on through Rodgers' prolific production career and occasional Chic reunions, solidifying their status as iconic figures in the music industry. Their influence continued to be felt through collaborations with artists like Duran Duran and Daft Punk, ensuring Chic's enduring relevance well into the 2020s.
Chic connects with 25-34 & 35-44 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily male (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 2,913 avg likes per post; Instagram adds dependable engagement depth. Overlap with Ampeg, Mixcloud, MOOG highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Chic moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,721 · Engagements 2,913 · Rate 13.4% Posts 392 · Views 0 · Avg Likes 2,913 · Avg Comments 101 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 28% 45-64: 23% 18-24: 13% |
Largest: 25-34 (34%); next: 35-44 (28%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED KINGDOM (29%) UNITED STATES (27%) BRAZIL (10%) ITALY (3%) IRELAND (3%) |
Top regions: UNITED KINGDOM (29%), UNITED STATES (27%), BRAZIL (10%) |
| Platform Engagement | Instagram: 2,913 avg likes/post | best engagement: Instagram 2,913 avg likes |
Top Brand Affinities
Ampeg
Mixcloud
MOOG
Live Nation
Warner Music
Akg
ITV
Pro Tools
Sennheiser
Akai
Amazon Music
Ableton
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 44.13 |
| Mixcloud | Entertainment & Media | 42.02 |
| MOOG | Automotive | 41.51 |
| Live Nation | Entertainment | 38.42 |
| Warner Music | Entertainment & Media | 29.26 |
| Akg | Audio & Music Gear | 24.74 |
| ITV | Entertainment | 24.33 |
| Pro Tools | Tools, DIY & Garden | 20.91 |
| Sennheiser | Audio & Music Gear | 20.15 |
| Akai | Consumer Electronics | 19.28 |
| Amazon Music | Entertainment & Media | 18.99 |
| Ableton | Audio & Music Gear | 18.73 |
| Pioneer | Audio & Music Gear | 16.46 |
| Jean Paul Gaultier | Apparel & Fashion | 16.22 |
| Tate Modern | Entertainment & Media | 9.51 |
| Selfridges | Apparel & Fashion | 8.86 |
| Vauxhall | Automotive | 8.57 |
| Stella McCartney | Apparel & Fashion | 8.46 |
| Marks & Spencer | Apparel & Fashion | 7.98 |
| BBC | Apparel & Fashion | 7.71 |
| NBC | Entertainment & Media | 7.09 |
| Spotify Music | Entertainment & Media | 7.08 |
| Atmos | Apparel & Fashion | 6.84 |
| iHeartRadio Music Awards | Entertainment | 6.50 |
| MTV | Entertainment | 6.27 |
| CNN | Entertainment & Media | 6.22 |
| Guinness | Alcoholic Beverages | 6.11 |
| American Airlines | Travel & Hospitality | 6.04 |
| KARL LAGERFELD | Apparel & Fashion | 5.95 |
| Vivienne Westwood | Apparel & Fashion | 5.95 |
| Moët & Chandon | Alcoholic Beverages | 5.76 |
| Columbia Pictures | Entertainment | 5.57 |
| Four Seasons | Travel & Hospitality | 5.55 |
| Alexander McQueen | Apparel & Fashion | 5.51 |
| boohoo | Apparel & Fashion | 5.42 |
| Lollapalooza | Entertainment | 4.94 |
| Beats Electronics | Audio & Music Gear | 4.89 |
| SoundCloud | Entertainment & Media | 4.87 |
| Jimmy Choo | Apparel & Fashion | 4.65 |
| Steve Madden | Apparel & Fashion | 4.30 |
| Kickstarter | E-commerce & Marketplaces | 4.19 |
| Nespresso | Beverages | 4.07 |
| Pfizer | Health & Wellness | 3.94 |
| Coachella | Apparel & Fashion | 3.89 |
| Paramount Pictures | Entertainment & Media | 3.86 |
| BALMAIN | Apparel & Fashion | 3.80 |
| Marc Jacobs | Apparel & Fashion | 3.53 |
| Miu Miu | Apparel & Fashion | 3.50 |
| Urban Outfitters | Apparel & Fashion | 3.43 |
| Tesco | Grocery & Pantry | 3.35 |
Official Profiles
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LoginArtist: Chic
The map shows every radio station that aired Chic today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:49:25 | Soup for One (12" version) | Rádio 80 FM | São Paulo, BR | 287 |
| 2025-08-21 10:35:47 | Good Times (Remastered Single Version) | Original 106 | Amberdeen, GB | 5 |
| 2025-08-21 10:34:18 | Good Times - Remastered | Radio Noord | Groningen, NL | 220 |
| 2025-08-21 10:32:42 | Le Freak | 6IX | Perth, AU | 200 |
| 2025-08-21 10:17:03 | Le Freak - 45 Version | DKL Dreyeckland | Mulhouse, FR | 5 |
| 2025-08-21 10:14:19 | Sober | Radio City | Guayaquil, EC | 176 |
| 2025-08-21 10:14:07 | I Want Your Love - 2013 Up All Night Album Remaster | Rock 101 | Mexico City, MX | 395 |
| 2025-08-21 10:03:21 | Le Freak - 2013 Up All Night Album Remaster | Hit99.5 Sunraysia | Mildura, AU | 6 |
| 2025-08-21 10:01:25 | Le Freak | Ado | Paris, FR | 201 |
| 2025-08-21 09:50:30 | Le Freak (LP Version) | JOE | Amsterdam, NL | 197 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |